Highlights of 2018 Supermarket Qingming Festival Event Planning

Highlights of 2018 Supermarket Tomb-Sweeping Festival Event Planning Part 1 of Supermarket Tomb-Sweeping Festival Event Planning Tomb-Sweeping Festival, also known as Outing Festival, falls at the turn of mid-spring and late spring, which is the 108th day after the winter solstice. It is a traditional Chinese festival and one of the most important sacrificial festivals. It is a day for ancestor worship and tomb sweeping [1]. The traditional Qingming Festival of the Chinese Han people began around the Zhou Dynasty and has a history of more than 2,500 years. Influenced by Han culture, 24 ethnic minorities in China, including the Manchu, Hezhe, Zhuang, Oroqen, Dong, Tujia, Miao, Yao, Li, Shui, Jing and Qiang, also have the custom of celebrating Tomb-Sweeping Day. Although customs vary from place to place, the basic themes are tomb-sweeping, ancestor worship, and outings. Below, I will share with you an activity planning plan for Qingming Festival from Aiyang Education Network

Activity theme: Outing Festival low prices are coming to break the limit

Event time: April 2-5, 2016

Event content:

1. Shopping giveaway

Delivery 1: A supermarket purchase of 68 yuan or more Distribution 2: A free ** will be given to customers who spend 98 yuan or more in the supermarket.

Distribution 3: A ** will be given to customers who spend 138 yuan or more in the supermarket.

Cost: Give away gifts at a rate of approximately 5%

2. Morning market “snatch” price:

Evening market “buzz” price: < /p>

Every day, at least 2 kinds of line-up products with shocking prices will be launched. Each store will contact the supplier.

3. 1 Yuan rush sale area: Stores, purchase and distribution contact suppliers for related products

4. Shocking price promotions for outing non-staple food, toiletries, department stores, etc.: Purchase and distribution contact suppliers Provide special products

Time schedule:

Project responsible department requires time

There should be no less than 30 kinds of fresh special products in stores, and at least 2 kinds of fresh products will be queued up every day. Hot sale items before March 20th

Sourcing and matching of special discounted products outside fresh food 1. Communicate with the team leaders of each store to contact each store for strong and suitable special items

2. Each store There are no less than 80 kinds of special prices, and at least 2 kinds of hot-selling products are queued up every day before March 20th

Gifts are purchased and matched with the event "Shopping Delivery" to be used before March 20th

Photo operation Department before March 21

Inkjet printing and photo production and operation department before March 24

DM single page production and operation department before March 28

DM single page issuance Store March 30

TV subtitles operation department March 31

Promotion method:

1. TV subtitles: 2 days (cost 1,000 yuan) < /p>

DM advertising inkjet printing, photos and others

Qingyun Supermarket 10000_____*_____

Xinkuang Supermarket 8000_____*_____

Wennan Supermarket 6000_____*_____

2. Total cost: 6,000

3. During the event, each store will contact suppliers to perform off-site performances.

2. DM Advertisement

1. Slogan:

Fresh food sale: high quality, fresh and hygienic at extremely low prices -

Outing leisure snacks: outdoor leisure and leisure

Cosmetics: skin care and beautiful life

Department stores: daily necessities at home

Others:

< p> 1. Beauty blooms to the extreme with makeup—Spring Cosmetics Festival

2. The spring breeze moves my heart and fashion follows me—Spring Clothing Festival

3. Advocate green and healthy supplements Spring Nutrition - Spring Nutrition Festival

4. Quality, freshness and hygiene at crazy low prices - Fresh Food Special Week Supermarket Qingming Festival Event Planning Part 2 This year Qingming is April 5th, which happens to be a Wednesday. It is estimated that it may With a 3-day holiday, the Qingming Festival is also a good time for outings, outings, leisure, family and friend gatherings, and outdoor sports. (Outings, picking wild vegetables, picnics, self-driving tours...) will all become popular activities for people. Everyone goes to the countryside to visit tombs and go on an outing. Always bring something to eat and use. It is especially important to stock up on outdoor products.

1. April 3 (Monday)---April 5 (Tuesday)

2. Qingming "Outing Festival"---"Spring Outing", "Outing" Good times"

3. Activity 1: Qingming·Outing Festival---"Spring Outing" Receive a 15 yuan shopping voucher for purchases over 100 yuan

During the event, anyone who purchases clothing, If you spend more than 100 yuan on department store products, you will get a 15 yuan shopping voucher; if you spend more than 200 yuan, you will get a 30 yuan shopping voucher; if you spend more than 200 yuan on cosmetics, you will get a 15 yuan shopping voucher, and so on.

1. Shopping coupons can only be used during the event, are valid for the entire building, and will become invalid upon expiration.

2. Supermarkets and express products do not participate in this event.

The four major brand manufacturers of Royalstar, Rongsheng, Joyoung and Galanz are specially invited to demonstrate the use method and explain relevant knowledge to you on-site. Midea, Supor, Aide and other series of induction cookers, rice cookers, and electric pressure cookers are hot sellers at super low prices!

Special products featured during Qingming Festival:

50% off all sweaters Starting from , 50% off on Golden Shield apparel;

China's top ten women's clothing brands "Disping" have settled in xx, with a 12% discount on the entire store!

Launching special and ultra-low price products , Rema T-shirt 68 yuan/piece; Pavia shirt 35 yuan/piece; Paifei spring shirt 25 yuan/piece; women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Jinying T-shirt 39 yuan/piece; Busen T-shirts 35 yuan, 45 yuan/piece; Huangbao suits 138 yuan/set;

New styles of children's clothing have been launched, and a series of special price clothing has been launched. Sports pants are 18 yuan/piece. , shirts are 16 yuan/piece, T-shirts are 10 yuan/piece.

Event 2: Qingming·Outing Festival---Casual Sportswear Sale

During the event, new models of famous brands such as Nike, Yichun, Semir, and Metersbonwe will be launched! xx Sports and Leisure City launches a sale of hundreds of casual wear and travel wear! Nike items are 40% off, Harjia sports pants are 39 yuan/piece, Vangelon sports pants are 59 yuan/piece, and Madiya sportswear is 78 yuan and 88 yuan. Yuan/set hot sale!

Event three: Qingming·Outing Festival---Outing supplies exhibition and sale

During the event, outing supplies and snack food exhibitions will be launched, and new styles will be launched on the fourth floor. Digital cameras are on sale at the lowest price in the county, and some cost prices are on sale for three days. Nikon digital cameras are on sale at a special price of 1,080 yuan/unit.

Supermarket cakes, delicacies, and pasta offer several products at 30% off every day. Brown eggs are on sale at the lowest price in the county from time to time, and rice is on sale for 1.39 yuan.

Free a 2.5kg bag of rice when you spend RMB 158 or more on department store products in supermarkets.

The original price of Soft Shadow toilet paper is 20.50 yuan, and the current price is 16.90 yuan.

20% off all Geya watches, headwear starting from 0.10 yuan!

Event 4: Qingming·Outing Festival---Second wave of travel shoe sale---thousand pairs Famous travel shoes start at 39 yuan

During the event, xx Shoe City will launch the second wave of sales of thousands of pairs of travel shoes and new brand shoes, with special prices starting at 39 yuan, and special single shoes and cloth shoes selling at 10 yuan.

Some men's and women's shoes such as Kangnai, Red Dragonfly, Flying Camel, Sunite, etc. are discounted for up to 40% off!

New models of children's shoes are newly launched, and special price sandals of 29 yuan, 35 yuan, and 39 yuan are on sale.

Activity 4: Qingming·Outing Festival---Fun·xx plays dice to win eggs

Eat eggs during the Qingming Festival, xx carefully prepares 10,000 eggs for you, waiting for you to come. During the event, an activity of betting dice and winning eggs will be launched in the middle hall on the second floor. Customers who purchase a single ticket of more than 30 yuan can cast dice once, cast twice if they spend 60 yuan, and three times if they spend 90 yuan. The maximum number is three. According to Roll your numbers to win Tomb-Sweeping Day eggs.

4.

1. TV station subtitle advertisements, flying word advertisements

2. Meteorological Bureau subtitle advertisements

3. Store signboards, Hanging, etc. ("Let's go! Go for an outing!"...)

4. Big sign in front of the building, rainbow arch across the road

5. Colorful flyers (10,000 copies, distributed by employees themselves ) or Chenhong Information (15,000 copies, issued with Dazhong Daily)

6. Main channel floor stickers,,,,,, (omitted) Supermarket Tomb-Sweeping Festival Event Planning Chapter Three Newly Opened Supermarket is located in the newly built Hunan University of Technology On the right side of the gate, after years of development, the Hexi New Campus of Hunan University of Technology has become a bustling commercial street. Most of the passenger traffic is students and nearby construction workers. Today, there are no large supermarkets near the Hexi New Campus of Hunan University of Technology. It is a bit far from a large supermarket. In order to facilitate the people nearby, we decided to open a large supermarket this year. In order to attract more customers, we decided to open it during the Qingming Festival. The slogan is "Value-worthy life, value-for-money rewards"!

This year's Qingming Festival falls on April 5th, which happens to be a Wednesday. It is estimated that there may be a three-day holiday. Qingming Festival is also a time for outings, outings, leisure, family and friend gatherings, Good times for outdoor sports (outings, picking wild vegetables, picnics, self-driving...) will become popular activities for people. When people go out to visit graves in the countryside, they must always bring something to eat and use. It is especially important to stock up on outdoor products.

1. Event time: April 3rd - 5th

2. Purpose of the event

Let more people know about the new supermarket’s goods through festival activities Variety of styles and varieties, thereby increasing the supermarket's popularity.

3. Activity Principles

Safety first, public participation, dignity and relaxation, and everyone is happy.

4. Theme: Qingming "Outing Festival" --- "Spring Outing", "Good Time Traveling"

☆Activity content:

1. Opening Ceremony, time:

1. Ribbon-cutting ceremony (ceremonial company);

2. Stage activities (performance company).

2. Plaza Promotion

1. Set up 6-8 (3×3) m booths to conduct on-site manufacturer/supplier promotion activities. (Purchasing Department);

2. On-site gift distribution and lottery. (Operations Department).

3. Preferential Activities

4. Lucky Draw 6. Discounts upon Purchase

1. For every RMB 50 spent in one-time shopping at the supermarket, you will receive 5 Yuan cash shopping voucher. (This volume must be used from April 3rd to 5th). (Exclusively for supermarket area);

2. Anyone who purchases over 100 yuan at one time will receive a gift.

(Shopping mall umbrella or drinking cup) Eat eggs during the Qingming Festival. xx carefully prepares 10,000 eggs for you. During the event, we will launch an activity of betting dice and winning eggs in the atrium on the second floor. Customer orders If the ticket purchase exceeds 30 yuan, you can cast the dice once, twice if you spend 60 yuan, and three times if you spend 90 yuan or more. You can win Qingming Festival eggs based on the number of points you cast.

☆Publicity plan

1. Campus broadcast time: April 3-5

2. Posters: 20,000 copies will be distributed starting on April 3 ;

3. Mobile phone text messages.

☆Purpose of the event

1. Release of opening information;

2. Attract popularity and display image;

3. Increase turnover .