Brief introduction of state grid brand

State Grid brand includes the combination of the symbol of State Grid and "State Grid of State Grid", as well as the corporate culture concepts and slogans refined, published and disseminated by State Grid in different periods.

In different periods, the brand and communication theme of State Grid are also different. As early as before the establishment of the State Grid, that is, during the period of the former Ministry of Electric Power, the names of power supply companies in various places were mostly electric power bureaus, and later changed to power supply bureaus. During this period, the slogan of "people's electric industry for the people" has been used, which is not a corporate culture concept. This slogan summarizes customers, and has no specific service features. Just like "the people's highway is built by the people and the highway is built for the people", it is a mere formality.

In 2006, the International Liaison Department of State Grid Corporation issued the first edition of the Handbook on Brand Promotion and Application of State Grid, which basically unified the image logos of power supply companies at all levels and replaced the logos represented by lightning symbols. The spherical green label represents the harmonious and unified service concept of power enterprises, the grid structure in the shape of TIC-tac-toe represents the grid structure all over 20 cities, and green represents the service concept of the national grid providing clean energy for the society. Since then, State Grid has begun to have a unified and brand-new corporate identity and image. Since then, after several drafts and revisions, the brand and image of State Grid have become increasingly full and perfect.