Hotel marketing plan

Model essay on hotel marketing planning

The rich working life has passed inadvertently, and we have ushered in a new working stage. To set new goals, you need to write a planning book carefully. Let's refer to how the planning book is written. The following is a sample of the hotel marketing plan book I collected. Welcome to learn from it, I hope it will help you.

Model essay on hotel marketing planning 1 1. Hotel background

1, the hotel is a 4-star hotel with good location, good decoration and star service. If the food is guaranteed, you will like the benefits.

The number of tourists is less than half from Monday to Thursday, and it is full on Friday, Saturday and Sunday.

The age range of tourists is from 20 to 50 years old, and most of them are young people in Shanghai.

5. settled customers go to the boathouse for dinner instead of staying in the hotel.

6. The crabs eaten in the boat house are all bathing crabs, not authentic hairy crabs. The consumption price of houseboat is higher than that of authentic hairy crabs in the hotel.

7. The intermediary pulls the guests to the boathouse to get the commission, and some leaders who have settled in the team also get the commission.

8. The psychology of eating in the boathouse: I feel that hairy crabs are more authentic regular customers, like the feeling of farmhouse music, and have a good relationship with the boathouse owner.

9. In recent years, eating in the boathouse has become the habit of many guests.

10, the hotel price is about 300, and the price is not high in tourism consumption.

1 1. Most people who come to our hotel are mainly companies and groups, and usually stay for one night at the opening ceremony. These companies usually meet with companies or marketers through travel agencies.

Second, the hotel analysis

1, the hotel is a four-star hotel. The advantage is that it is unique. It must be inevitable to settle in this place. After all, the tourist areas chosen for traveling and going out for meetings should have high-quality service and sleeping environment to ensure that they have enough energy.

With the arrival of tourist season, the occupancy rate will increase automatically. After all, the service is in place, the environment is good, the venue is large and so on. This is the first choice for tour groups or something.

The hairy crabs sold in the hotel are authentic and affordable. You can't do it anywhere else.

4. The hotel lacks the tourist atmosphere of farmhouse music. After all, four-star hotels and farmhouses are two different things.

5, the hotel's farm food can not reach the atmosphere of farmhouse music. Eating habits have caused the loss of a group of guests.

6. Customers usually stay in hotels for one day. Guests who are used to traveling are looking for special food and don't tell them the dishes.

Third, the planning purpose

1, improve the room occupancy rate 1-4.

2. Increase the number of in-house guests who choose to dine in our hotel.

3. Increase the sales of hotel hairy crabs.

Fourth, marketing strategy.

1 dish

① 65,438+0,000% tourists come to eat hairy crabs, so this dish must have its own characteristics. You must be careful when tasting hairy crabs in Hangzhou, and provide them for your reference. This reference needs to taste hairy crabs with vinegar. As a four-star hotel, it must be red vinegar. This is speculation. My suggestion is to change it to rice vinegar (transparent). According to my personal feeling, the red vinegar of hairy crabs can not only flavor but also increase the aesthetic feeling. But the taste is not as good as rice vinegar. If you want guests to eat more hairy crabs, it is recommended to change rice vinegar. You can try it yourself and compare it before making a decision. If guests want to eat hairy crabs, they must taste better than others, and that is the taste.

No matter how other people's crabs are, if they are eaten too much, they will be authentic and delicious, and then they will be seasoned vinegar. It's the point. The point is not to say that others are bad, but to do your own thing well. This is the premise.

(3) Other dishes ensure the quality and taste at the same time. As long as the food is better than others', there are no fools among the guests. It must be done.

2. Guest room (key)

(3) The room cost is 20 yuan, and the catering profit is more than 50%. Therefore, no matter how it is promoted, it is a steady profit. After all, the room is empty at this time. The purpose of this for-profit promotion is to spread word of mouth among the people living in it and form the habit of staying from Monday to Thursday.

With the coupon of hairy crabs, you can enter the hotel to taste hairy crabs, so that the truly authentic taste and the delicious food cooked by a good chef can attract customers. Whether you are an expert or not, you can tell the truth from the false. But this must let the chef ensure the delicious food. Otherwise, the other way around.

(5) vouchers should be printed with good taste, collectible value, commemorative value and price advantage. No matter whether you have money or not, as long as it is a coupon, it will be put in your wallet.

3. In-store

Post large posters and banners in the store, and be sure to let the guests know the promotion information.

(2) the restaurant environment and dishes (especially dishes), edit and publish a booklet (key), put it in the hotel room, and put a book in each room.

Don't make this book a menu, so no one will read it. It is necessary to reflect the culture of the hotel and the environmental culture of the restaurant, and typeset with a fashionable eye. The content should be written without vegetables and classic stories (the story of vegetables). Just like a magazine, in fact, this magazine is to let everyone know what the restaurant in this hotel is like, how it is, what it has, a sense of culture, and something good to show off. The cost won't be high, but don't make recipes.

Step 4 publicize

(1) If the hotel has money, it can promote it in the city where the target tourists are located. The purpose of publicity is the promotion meeting held at this stage, but it should be aimed at the media, especially enterprises and travel agencies. The main price depends on your own situation. )

(2) Hold an activity, especially what happened in the eyes of Shanghainese, and find an activity organized in cooperation with the government or independently, such as the hairy crab tasting. The purpose is to let customers know how to distinguish bathing crabs from hairy crabs, distinguish genuine and non-genuine, look at the color and size, and taste the way. Shanghai media are invited to interview, taste and stay in hotels for free, including newspapers, magazines, TV and Internet. All provide computer online services. Tell them to send the manuscript in time.

③ Cooperate with mobile. Anyone who enters this tourist area with a mobile phone will receive information about the hotel's activities, including telephone reservations, and the intersections of expressways must be covered. (It is also necessary to negotiate. Most bosses can watch mobile phones. )

Young people in Shanghai generally like surfing the Internet, so these activities are distributed in the forums of big websites. Just arrange people to distribute them. Some people in Witkey also released information. It will be posted on the forum anyway. Not only the activity information and promotion confidence, but also some cultures, especially the hairy crabs they care about. Must be integrated into their eating and drinking psychology. Young people can easily influence the decisions of some people in their company. )

Five, with special emphasis on:

(1) Promotions must be real promotions. Don't treat customers as fools. They know how to spend and how not to spend. Treat people sincerely and ensure that business will come.

(2) We should constantly study the customer's psychology, and find a breakthrough from the customer's life words and deeds, gestures, stop and observe. Many people have the same weakness, just as everyone likes delicious food. In-depth and meticulous analysis, find the similarities between * * *.

Chen Yijun: Writer, Poet and Media Person.

Six years of media experience, good at in-depth media reports and interviews with people.

He has rich experience in marketing, government investment, commercial finance, advertising and corporate culture.

Model essay on hotel marketing plan II. First of all, establish a hotel marketing public relations communication network.

One of the key tasks this year is to establish a perfect customer file, classify the customers according to the key customers who sign the bill, the customers they receive and the customers with development potential, and record the customer's unit, contact person's name, address, annual consumption amount and discounts given to the unit in detail, so as to establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, besides regular and irregular daily sales visits to customers, we will also send our blessings to customers by telephone, messaging and other platforms at the end of the year or on major holidays and customers' birthdays. This year, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

Second, blaze new trails and establish a flexible incentive marketing mechanism. Open up the market and win customers

This year, the marketing department will cooperate with the overall new marketing system of the hotel, re-formulate and improve the sales task plan and performance appraisal management implementation rules of the marketing department in ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

Third, warm reception and thoughtful service.

Reception groups, conferences and customers should follow the whole process, provide "all-weather" service, pay attention to service image and appearance, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make questionnaires for conference activities, solicit customers' opinions, understand customers' needs, and adjust marketing plans in time.

Fourth, do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

Verbs (abbreviation of verb) cooperate closely and coordinate actively.

Work closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of guests, give full play to the overall marketing vitality of the hotel and create the best benefits.

Strengthen the relationship with relevant publicity media and other units, make full use of various advertising forms to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

Under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales task, blaze new trails and make joint efforts to create a new image and new realm of the marketing department.