What does campus recruitment mean?

Campus recruitment is a special external recruitment method. In a narrow sense, it refers to recruitment agencies (enterprises, etc.). ) Recruit all kinds of fresh graduates directly from the school. Broadly speaking, it refers to recruitment agencies (enterprises, etc.). ) Recruit all kinds of fresh graduates through various ways. \ x0d \ x0d \ As a huge talent pool, colleges and universities can be described as "full of talents, hidden dragon crouching tiger". After several years of professional study, students have a systematic professional theoretical basis. Although they still lack rich work experience, they still have many employment advantages, such as enthusiasm; Strong learning ability; Good at accepting new things; There are few rules and regulations in my mind; Have a vision for the future; And they are all young people, without family drag; Can devote oneself to work; More importantly, they are "newcomers to the workplace" like "white paper", which is flexible and easier to accept the company's management philosophy and culture. \x0d\x0d\ Campus recruitment form: \x0d\ Special recruitment \ x0d \ Every year in the peak season of campus recruitment, the local government and universities will organize some large-scale special recruitment fairs, and enterprises from all over the country will set up stalls at designated time and places to provide face-to-face communication opportunities for students who come to submit resumes and conduct selection tests in time. This method is generally suitable for small and medium-sized enterprises with clear recruitment targets and small number of recruits. Compared with the high-profile campus tour, it can greatly save the recruitment cost and time. However, due to the fact that the candidates come from many majors in many universities, their schools and majors are not targeted, and the number of qualified resumes collected may not be satisfactory due to geographical restrictions, the final recruitment effect may not be ideal for enterprises with a large number of recruitment needs. \x0d\x0d\ Campus presentation \ x0d \ Campus presentation is a special lecture organized by enterprises at the beginning of campus recruitment for target universities, which conveys the basic situation of enterprises, introduces corporate culture, business philosophy, job vacancies, recruitment conditions and recruitment process, and guides students to fully understand the enterprise through emotional inspiration and interaction. Before the presentation, the corporate image and its products are generally promoted by publishing news on the school website and posting posters on campus to achieve certain marketing purposes. Some powerful enterprises even choose to tour the country to preach, and the whole campus recruitment lasts for several months, with footprints all over the country. Although the cost of campus recruitment is high, due to the accurate positioning of schools and majors, the recruitment effect is the most ideal, and the publicity of corporate image during the whole exhibition tour is also considerable. \x0d\x0d\ internship recruitment \ x0d \ internship plan, as a prelude to campus recruitment, will generally provide some internship positions for college students who have been initially selected before the formal job hunting of new graduates, especially in the summer vacation before graduation. Those excellent interns will be candidates for the next formal recruitment. The internship program has at least three advantages. First, we can avoid the peak of talent competition in campus recruitment, bring some outstanding graduates into the talent pool in advance, and seize the opportunity in talent competition. Secondly, through internship, enterprises can know the personality characteristics, personality, values and ability performance of fresh graduates in advance, which is conducive to making accurate employment decisions; For students, they can also fully understand the enterprise through internship, personally understand whether they like this industry, and make a more objective and rational plan for their future career direction. Third, through a period of internship, these interns have a better understanding of the enterprise and work. Once formally hired, you can get started quickly after going to work in the future. \x0d\ It should be said that the internship program is a win-win situation for enterprises and graduates. Many enterprises at home and abroad are implementing it. Including IBM's blue road internship program and Guangdong Mobile's "Leading 100" summer internship program. \x0d\x0d\ management training \ x0d \ there are a large number of students with great leadership potential in colleges and universities. It is very popular in foreign countries to find elite talents from top universities. Through strict selection, systematic training course design and targeted practical training, internship and training are arranged for students on a regular basis, and the outstanding talents are finally selected to enter the company. \x0d\ Fortune 500 companies, such as China Railway Construction Electrification Bureau, GE, HSBC, Unilever, etc. Everyone regards the implementation of the "management trainee" system as a strategic measure to train future management talents. The Global Management Training Program (GMC) launched by South Fuji Industrial Co., Ltd. aims to discover and cultivate middle and senior managers in foreign companies with an international perspective, so as to break through the bottleneck of "talent localization" encountered by foreign-funded enterprises investing in China. Recruit students with "good basic quality and initiative to learn, change and grow" to participate in free training. GMC management trainees will have the opportunity to obtain middle and senior management positions provided by member groups of the company. For another example, Bayer signed an agreement with Guanghua School of Management of Peking University to sponsor two MBA students to complete double-degree courses in Peking University and French Higher Institute of Economics and Business, and customized detailed training plans at home and abroad for the two students, so as to get to know Bayer Group and its business operation in advance and lay a good foundation for its long-term development in the future. \x0d\\x0d\ Develop clubs \x0d\ Some companies set up clubs on campus to keep in touch with universities all year round and organize some activities irregularly. During the activity, the company's middle and senior staff and alumni organized special lectures in the school, and promoted mutual communication with students through activities such as outings and dinners organized by the club. Help junior students better understand the enterprise, establish the campus employer brand, and prepare for future campus recruitment. For example, Deloitte Club launched in Beijing for accounting, financial management and law majors in well-known universities, and P&G Student Career Development Club established by Procter & Gamble in well-known universities. \x0d\x0d\ Expanding Summer Camp \ x0d \ Some enterprises are not suitable for a large number of students to practice in enterprises due to geographical restrictions and other reasons, but they want to attract outstanding college graduates. Summer camp or visit plan are good choices. By organizing students from target colleges and specific majors to visit the city where the enterprise is located, and entering the enterprise to have a discussion with employees, the enterprise brand will be displayed and the enterprise culture will be transmitted. Some enterprises also require students to write reports after returning to school to help them publicize in school and promote future campus recruitment activities. Companies that have done well in this respect include Samsung China Company, China Guangdong Nuclear Power Group and Tarim Oil Company. \x0d\x0d\ draft contest \ x0d \ "draft contest \", as a quietly rising form of campus recruitment in recent years, has an irresistible development trend. Enterprises can organize some vocational skills or business competitions to simulate the operation of actual business projects, attract a large number of students to sign up for participation, and let the best talents stand out in the competition. Winners can not only get rich prizes, but also have the opportunity to get internship or formal employment. Such campus competitions include Microsoft's Recommended Employment Star Competition, Baidu's Baidu Star Programming Competition, Google's China Programming Challenge and Philips' SMS Creative Competition, among which the most famous ones are the online business strategy competition, campus market planning competition and industry competition jointly launched by L 'Oré al. \x0d\ In addition to the above-mentioned forms of campus recruitment, many enterprises have set up enterprise scholarships in colleges and universities, and some enterprises have cooperated closely with colleges and universities to carry out pre-training plans for "customized" talents in schools. The school will offer courses corresponding to majors according to the needs of enterprises, relevant professionals of enterprises will give lectures at the school, and students will also have some time to go to enterprises for on-site internship. Hisense Group and China Guangdong Nuclear Power Group have already had mature experience in this respect.