Slogan for the preparation and renovation of Wanda Shopping Center

Wanda plaza is familiar to many people. Once upon a time, the phrase "wanda plaza is the center of the city" appeared in the most obvious advertising space of the city, implying wanda plaza's position in a city. With the continuous development of economic level, people's consumption level is increasing day by day. Wanda is no longer the exclusive square of some developed cities, but also exists in some small cities.

By the end of 20 19, Wanda Group had built as many as 300 wanda plaza in various provinces and cities across the country, and the square held by * * * has the largest total area in the world, and the place where its building is located often becomes a local landmark building.

Wanda plaza, including large commercial centers, office buildings, five-star hotels and restaurants, is a large shopping center integrating catering, shopping and entertainment.

The related employment driven by the commercial plaza built by Wanda Group reached 6.5438+0.35 million. In some small cities, wanda plaza has even become a local symbol, and house prices around the local area will rise accordingly, just like a new urban center will be formed around wanda plaza.

But not all wanda plaza is so prosperous. Wanda in Changbai Mountain in Northeast China is extremely depressed. Over the years, it has not only failed to make a profit, but also sustained losses, up to 23 billion pounds.

Changbai Mountain is a tourist attraction in the northeast of China. It has been popular for many years, attracting a large number of tourists every winter, and many tourists will come to escape the heat in summer, which is quite popular.

Businessmen are optimistic about the advantages of Changbai Mountain and want to make money here. Wang Jianlin is one of them. Because he is optimistic about the tourism situation here and the spending power of tourists, he decided to build a Wanda in Changbai Mountain.

According to the data, local real estate developers are also very optimistic about the consumption level of tourists after investigation, and agree that tourists alone are enough to support Wanda's operation and ensure profitability.

After investigation, Wang Jianlin spent 23 billion yuan to build a Wanda, and then domestic rich people generously invested in this project, and also built golf courses, ski resorts and other entertainment venues, hoping to transform it into a popular all-round tourist resort.

Changbai Mountain Wanda occupies a huge area as a whole, and its business scope is basically similar to that of other cities, and it is very careful in both scale and design.

Wanda's popularity is very high, so tourists and surrounding residents come here one after another after its completion. For a time, business is bursting and people are crowded, giving outsiders an illusion. Wang Jianlin's investment vision is really vicious, and he turned his attention to Changbai Mountain Scenic Area, which many businessmen look down upon.

Wanda here was indeed a sea of people at the beginning, and its prospects were bright, but this situation did not last long, but it was rapidly depressed, which made people stunned.

Many businesses can't maintain high fees without customers. Sometimes the off-season and the peak season add up to just maintain the rent and daily expenses. It is almost impossible to make a profit, so many people choose to leave. This sight makes other investors who want to do business here flinch and become very cautious.

Many people are afraid to invest here, preferring to do business in places where other people's traffic is relatively stable, rather than investing in this famous Wanda.

In addition, in fact, the reason for Wanda's loss is not only that there are no tourists in the off-season, but also that this shopping mall is built in a resort, and the altitude is higher than that of the outside community. Goods will consume a lot of resources during transportation, and these consumed resources will naturally be counted on consumers, so the goods inside are higher than those outside, and most people are unwilling to consume them.

Most tourists will choose to bring their own food when they travel here, rarely buy things in the scenic spot, and will not spend too much money in the scenic spot.

In order to make up for the loss caused by the decrease in consumption, merchants have to blindly raise the price of goods, so the high price makes tourists sigh that they can't afford it, resulting in fewer and fewer people spending in scenic spots, forming a vicious circle.

This is also the most failed investment career of Wang Jianlin. Many times, people here are depressed, but we can't look at the future Changbai Mountain Wanda with the present situation.

Northeast China is vigorously reforming tourism and promoting its development. I believe that after the rectification, more tourists will choose to travel to Changbai Mountain and maintain the operation of shopping malls in the off-season, which may also be the key point of Wanda's revival.