5a Scenic Area Standard Evaluation Criteria

5a scenic spot evaluation standards:

Part 1: Service quality and environmental quality scoring details (*** total 1000 points; 5A not less than 950 points)

1. Tourism transportation 130 minutes. It includes three parts. The first is accessibility, which also includes two aspects: the convenience of reaching the host city (town) and the convenience of reaching the tourist attraction from the city (town); the second is the self-equipped parking space . Its content includes five aspects: the area of ??the parking lot, the ground, the management of the parking lot, the beauty, distinctiveness or culture of the parking lot or dock, and the coordination between the parking lot or dock and the landscape. The third is internal transportation. Including tourist routes, trails and special means of transportation.

2. The tour lasts 235 minutes. It is required that all tourist service facilities in the scenic area should reflect the spirit of profound humanistic care, pay attention to details, and highlight features to form a unique, harmonious and comfortable tourist atmosphere. Scoring points include seven aspects: beautifully designed tickets, tourist reception centers, guidance signs, educational materials, tour guide (explanation) services, tourist park rest facilities and viewing facilities, and park information graphic symbol settings. .

3. Travel safety is 80 points. If a tourist safety accident occurs in the past two years in which tourists are killed or seriously disabled and the scenic spot bears the main responsibility, 40 points will be deducted; if the scenic spot is responsible for management, 20 points will be deducted (identified according to the accident responsibility letter). It mainly includes seven aspects: safety protection institutions, systems and personnel, safety disposal, safety equipment and facilities, safety warning signs, safety publicity, medical services and ambulance services.

4. Hygiene 140 points. It includes five aspects: environmental sanitation, waste management, smoking area management, food hygiene, and toilets.

5. Postal and telecommunications services are 20 minutes. Including two sub-items: postal commemorative services and telecommunications services. Scenic spots are required to provide commemorative stamps, local commemorative envelopes, postcards, commemorative stamps, etc.; public telephone facilities are installed at the entrances and exits of the scenic spots and in places where tourists gather in the scenic spots to meet the needs of tourists.

6. 50 points for travel and shopping. It includes four aspects: the construction of shopping venues in scenic spots, the management of shopping venues, the management of commodity management personnel, and tourism products. It is required that the construction of shopping venues does not destroy the main landscape, does not hinder tourists from visiting, and does not occupy roads and viewing spaces with tourists; the architectural shape, color, and material of shopping venues are coordinated with the landscape environment; the layout is reasonable, and external advertising signs do not excessively affect the effect. Carry out centralized management of shopping venues, keep the environment clean and orderly, and avoid chasing and touting or forced selling and buying. There are unified management measures and means, including quality management, price management, measurement management, location management and after-sales service management, etc.; the scenic area provides tourism products with the characteristics of this tourist attraction.

7. Comprehensive management 200 points. It includes nine aspects including institutions and systems, corporate image, tourism planning, training, handling of tourist complaints and opinions, promotion of tourist attractions, e-commerce, service projects for special groups and social benefits. As an overall requirement for comprehensive management, this part covers all aspects and comprehensively evaluates the manager's management level of the scenic spot. It requires a sound management structure with clear responsibilities, sound rules and regulations and effective implementation, a good corporate image, a unique product image, a good quality image, a distinctive visual image and a civilized employee image. Have clear quality goals, a distinct quality policy or slogan, and be known to all employees. Employees wear professional uniforms and badges, behave in a civilized manner, and are enthusiastic and generous. A special tourism master plan has been formulated. Each official employee has a training file. There are various ways to promote scenic spots; there are sound service projects for special groups and they can drive local economic and social development.

8. Resources and environmental protection: 145 points. It includes seven aspects including the air quality of the scenic spot, noise indicators, surface water quality, protection of landscape ecological cultural relics and ancient buildings, environmental atmosphere, use of clean energy facilities and equipment, and use of environmentally friendly materials. The air quality of the scenic spot is required to meet the first-class national standard, the noise index reaches the first-class national standard, the surface water quality meets the national standard, and the annual cost for the protection of landscapes, cultural relics, ancient buildings, ecosystems, and rare and valuable animals and plants is equivalent to The proportion of annual admission tickets collected in tourist areas, etc.

Part 2: Landscape quality scoring details (*** is 100 points; 5A is not less than 90 points)

The total score is 100 points, divided into two parts;

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⒈ Resource attractiveness, the total score for this item is 65 points. It includes five aspects: the scenic spot’s ornamental and recreational value, historical, cultural and scientific value, rarity or peculiarity, scale and abundance, and completeness. Scenic spots are required to have high recreational value, extremely high historical value, cultural value, and scientific value, or one of the values ??is of world significance, have a large number of rare species, or have unusually unique landscapes, or have world-class resource entities, and the amount of resource entities Huge, or the number of basic types exceeds 40, or the density of resource entities is excellent, the resource entities are intact, and the original form and structure are maintained.

⒉Market influence, with a score of 35 points, is divided into four parts: visibility, reputation, market influence and theme enhancement. It is required to have an excellent reputation and be universally praised by more than 95% of tourists and the vast majority of professionals. The market radiation requires intercontinental remote tourists, accounting for a certain proportion. The theme enhancement requires a distinctive theme, outstanding features, and strong originality.

Part Three: Tourist Opinion Scoring Details (*** totals 100 points; 5A no less than 90 points)

⒈External transportation, internal tour routes, viewing facilities, road signs There are 16 items including instructions, scenery introduction boards, promotional materials, tour guide explanations, service quality, safety and security, environmental sanitation, toilets, postal and telecommunications services, shopping, catering or food, tourism order, scenery protection, etc., each sub-item is 5 points,* **Total 80 points.

⒉ Overall impression, totaling 20 points.