Planning of opening activities of new stores in shopping malls

Shopping malls open new stores in a planned way to create a good development momentum, promote sales and promote sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion. The opening date is chosen to be on weekends or holidays, which is more popular; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days. Fan Wen I have compiled the planning materials for the opening of the new store in the mall for your reference. Welcome to consult them.

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Activity purpose 1: create an opening atmosphere, gather people for the opening, and publicize # # supermarket? One stop? New concept of shopping.

Theme: Good Life From # | Everyday Fair Price Sincerely Serving Family Shopping One-stop | Family Shopping One-stop Everyday Fair Price Good Life

Time: 65438+1October1-65438+1October 3 1

Activity content

1. manufacturer's activities: supplier's promotion arrangement: (the specific content has not yet been determined) such as:

1, Nestle's experience in free goods.

Activity time: 65438+1 October1? 2

Activity content:

Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.

Venue: 4_ Square

2. Danzi's off-site large-scale promotion

Activity time: 1.2? fourth

Activity content: Off-site lottery

Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.

Location:

3. The promotion of Bao Si in different places

Activity time: 65438+10.4? sixth

Activity arrangement:

Relevant support: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.

Location:

Second, Mei Jie's own promotion arrangements:

(1) DM special promotion-16300 yuan (income 7500 yuan)

1, launched a series of limited buying activities of well-known brands, sensitive goods and ultra-low prices;

Launch special activities of about 120 SKU. ? The purchasing department is responsible for

Shopping spree: 4 items a day, 4_=20(SKU)? -Negative gross profit (posting 10000 yuan)

Special offer: 50(SKU)- zero gross profit (50 yuan = 2500 yuan).

Brand goods: 50(SKU)? Charged goods (charge 100 yuan/piece =5000 yuan)

(2) publicity plan? # # # Follow-up -7 180 yuan (income 3000 yuan)

1, broadcast media: Taining TV once;

Release date: 65438+February 65438+August-28th.

Content: Opening promotion advertisement, ultra-low price restricted goods (20SKU)

Soft text advertisement and # supermarket advertisement 1000 yuan

# # Daily reporter 200 yuan

2. Banner:

Banner along the street: 50 60 _ 0 = 3,000 yuan (including industrial and commercial registration fee)

The content is as follows:

Supplier: China Avon Cosmetics Co., Ltd. He # # Supermarket opens!

40 suppliers, each 100 yuan, 40_00=4000 yuan.

Related units: Taining County Industrial and Commercial Bureau He # # supermarket opened!

3.65438 balloons +00000 balloons-3 days before opening (the operator sent two employees to inflate).

0. 15_0000= 1500 yuan

4. Self-adhesive advertisements on cars

Specification: 0.4 _. 2 = 0.08 m2/ piece

Content: Please keep the carriage clean.

Family shopping, one-stop daily life, fair price and good life.

Quantity: 100 _.08 m2 _ 0 yuan =400 yuan per m2.

5, unit building adhesive advertising

Specification: 0.12 _.18 = 0.0216m2.

Content: # # Supermarket Opening

Cost: 0.02 16m2 _00 _0 yuan per square meter =540 yuan.

6. Ink-jet advertising on motorcycles:

Specification: 0.3 _ .2 = 0.06m2.

Content: # # Super E-commerce Database 9%/, /59 18. :6/.

Cost: 0.06 m2 _00 PCs _0 yuan m2 = 540 yuan.

(III) Activity content-34,803.2 yuan

Opening ceremony:

Ribbon 1-(30 yuan)

Three scissors? (100 yuan)

Guest Register -( 100 Yuan)

Sound system—

Balloon Gate -(300 yuan)

Stage?

Stage Ink Painting ――600 yuan

6 hostesses-(cheongsam rental fee 100 yuan)

Protection on the second floor of loss prevention department-

Photography and news reporting—

Take _ _ _ as the master of ceremonies.

Participants: the chairman of the board, the general manager, the employee representatives of the deputy general manager, the county residents' representatives and the consumers' representatives-Chen xx is in charge, (for discussion on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Subtotal cost: 1230 yuan

Activity 2 1. The significance of the activity

The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.

Second, the purpose of the activity

1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.

2. Quickly establish the popularity of children's paradise, pave the way for the good development of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.

3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.

Third, the activity time

20 19 _ _ _ _ _

Fourth, the venue

_ _ _ District Children Amusement Park

Verb (short for verb) is the theme of the activity.

The opening of the children's playground is a great reward.

Sixth, preliminary preparation

(1) Publicity: the way and specific operation of pre-publicity.

1. Posters and outdoor advertisements: When striving for outdoor advertising space provided by shopping malls, large-scale advertisements are sprayed, and the effect is good; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.

2, community home promotion:

This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.

(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to outstanding performance, such as cash reward and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.

(3) Home publicity content: the general situation and introduction of the park and the detailed introduction of the opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

3. Distribute leaflets:

Part-time jobs can be arranged at intersections, downtown areas or along streets 2-3 days in advance.

4. Newspapers with leaflets:

The design of the leaflet should be clear at a glance, and the theme of the activity should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

Release content:

A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).

B. Contents of preferential activities

C. Relevant information of the park, mainly cultural connotation.

D. Information about the participation mode of the lottery and the distribution of gifts.

Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.

Entrained media: _ newspaper

Number of issues:? Ten thousand copies

5. SMS platform opening notice

It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.

6, city children's channel publicity

Can cooperate with local children's channels and radio stations for business promotion.

7. Advertising promotion of bus and taxi rear window glass.

8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.

9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.

(2) Layout of the opening venue:

1, outdoor layout

A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)

B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (Spherical display _ grand opening of children's playground)

C, some colorful flags can be planted on the roadside of the park.

2, the layout of the entrance

A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;

B, there are 1 large inflatable arches at the entrance, which are magnificent. The contents posted on the arch are: Warm congratulations on the grand opening of _ Children's Paradise _ Store?

3. Layout of the park

There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!

Step 4 arrange gifts

Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create a business atmosphere.

(3) Personnel arrangement for opening activities

1. Gift delivery (1 person) (please note that the child's name and contact information should be registered before delivery).

2. Customer information registration (1 person) (the workbench, printed forms and pens should be prepared, and the contents of the forms include name, telephone number, date of birth and address).

3. Card and cashier (3 persons)

4. Maintain order in the park (2 persons)

5. Order maintenance outside the park (1 person)

6, outdoor personnel guidance (2 people) can assist other positions in time.

(4) Preparation of articles

1 2 doll (taking cartoon characters in recent popular cartoons as dolls)

2, prizes, lottery boxes, lottery tickets

3, customer information register, pen

4. Year card, season card, month card and happy card.

5. Small change

6, leaflets

7.balloons

8. Welcome

Seven, the opening process

At 8:00, all the staff arrived at their posts and made all the preparations before the celebration;

Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;

9:00 salute, officially opened;

At 9: 30, the dolls walked up and down the shopping mall, making a lot of noise;

10:00 to start the lucky draw.

Eight. cost budgeting

1, publicity expenses

Step 2: Bonuses

3. Material cost

Step 4 provide funds

Nine, matters needing attention

1, the choice of opening day, scheduled for weekends or holidays, is very welcome; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days.

2. On the opening day, the staff dressed up to show the standardized and professional management of the park.

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