Christmas activity plan for large shopping malls

2021 Christmas activity plan for large shopping malls (selected 6 articles)

In order to ensure that the event can proceed smoothly, it is often necessary to formulate an activity plan in advance. The activity plan is a detailed description of the activities to be carried out. Each step is analyzed in detail and a written plan is developed after research. So how should the activity plan be formulated? The following are the 2021 Christmas activity plans for large shopping malls that I have collected for you (selected 6 articles). They are for reference only. You are welcome to read them.

Christmas activity plan for large shopping malls 1

1. Purpose of Christmas activities:

1. Seize the arrival of the sales peak this month, through a series of Systematic publicity arrangements inside and outside the store give customers a refreshing feeling, fully create a good shopping environment, and enhance Ginza's overall social image in Texas.

2. Through a series of planning activities, attract customers, increase popularity, and directly improve sales performance.

2. Christmas event time:

December 2, 20xx - December 27, 20xx

3. Christmas event publicity plan:

1. Posters: arranged according to the Ginza main store.

2. Television: for one month, from November 10th to December 10th, Texas TV station and Texas Roadside TV will be broadcast, and a 30-second advertising promotion will be broadcast at 7:30 every night, *** 60 times, total cost: 14,108 yuan.

3. Publicity on billboards inside and outside the venue: General requirements: The announcement of the event must be in advance and accurate, with beautiful layout and prominent theme.

4. Store atmosphere layout:

Overall requirements: The festival atmosphere is grand, thick, atmospheric and warm.

4. Christmas activity organization plan:

Christmas activity arrangement by time period:

(In order to ensure continuity and connection of activities, it is easy to Memory, arrange activities by week, promote customers in turn, continue to stimulate consumers' shopping desire, deepen customers' impression of Ginza, and continue to implement consumption behaviors)

Week 1: December 2. —December 6

1. Shopping points will give you rice, as much as you accumulate!

Market analysis: At present, point cards are an effective way for us to attract customers to implement long-term consumption behavior. Promotional measures, but Dezhou Department Store Group's long-term stable presence, the other party may introduce more favorable profit transfer methods for us. To stabilize points card customers, it is bound to introduce more favorable policies than the other party, so that Ginza can maintain its stable presence in Dezhou.

Event time: Starting at 7:30 every night from December 2nd to 6th

Event content:

"Customers are the eternal God, Ginza, Texas Development is inseparable from the support of customers." In order to thank the long-term support and loyal customers of Ginza, we have launched a special reward for customers: during this period, after 7:30 pm on the same day, a one-time shopping point of 10 points can be obtained with the point card 10 kilograms of rice will be given away, 15 kilograms will be given when you accumulate 15 points, 20 kilograms will be given when you accumulate 20 points, 30 kilograms will be given when you accumulate 30 points, 40 kilograms will be given when you accumulate 40 points, and the upper limit of 50 kilograms will be given when you accumulate 50 points or more. Such a discount, so exciting, and still Don’t act quickly! Go to the mall exit to collect it with your points card and computer receipt (receipts are valid after 7:30 on the same day, the amount is not accumulated). While supplies last. 2,000 pounds of fresh high-quality rice.

Second Week: December 7th-13th

2. The Ginza Points Card has an appointment with you again!

Analysis: Due to the activities of the first week The promotion is quite strong, which will not only attract the consumption of the customers with points cards, but also attract the customers without points cards. So, how to satisfy these customers without points cards? The only way is to issue another issue of points cards to expand again. Our loyalty card customers, fighting for market share.

Activity time: December 7th - 11th

Activity content: Carnival Christmas, Ginza Points Card has an appointment with you again! As long as you spend more than 100 yuan in our mall, you can get extra You can get a points card for 2 yuan. In addition to enjoying the previously agreed discounts, this point card can also enjoy more value-for-money discounts and unlimited returns during the Christmas period. With a card in hand, surprises are always there!

Note: Bring the computer receipt (the receipt is valid on the day, the amount is not accumulated) to the Ginza service desk.

The third week: December 14th - 18th

3. Milk powder culture week

Activity time: December 14th - December 18th, 20xx

Activity content: Combining the characteristics of weather and diet, during this period, we will focus on promoting milk powder promotion, organize 3 manufacturers to conduct training and health promotion, such as Wyeth, Mead Johnson, UBO, etc., and require each manufacturer to Provide corresponding gifts for gifts and promotions, totaling 700 copies. During this period, 10 milk powder surprise specials will be provided.

The fourth week: December 21st - December 27th

4. Celebrate Christmas, add one more for one dollar!

Activity time: 12 From March 23rd to 25th

Activity content: During this period, those who make a one-time purchase of 58 yuan or more in our mall on that day will receive a value-for-money gift by adding one yuan to the receipt. (Limited daily, first come first served)

Get a Ginza special exquisite Christmas hat with a purchase of NT$1.00 or more (limited to 300 for daily use). Receive a red grapefruit by adding NT$1.00 to a purchase of NT$118.00 or more. (Limited to 300 pieces)

Add 1 yuan to your purchase of 218 yuan to get a bottle of 500ML high-quality light soy sauce (limited to 300 bottles of food)

5. Santa Claus is here! Sweet gifts are being given away

Activity time: December 24th and 25th

Activity content: Every day, Santa Claus and Mrs. Claus carry Christmas gift bags and deliver candy to the children who come to our mall. (Preparation: About 30 kilograms of sugar per day.) Saturday and Sunday event schedule:

Purpose: Based on the current sales situation and local consumption habits, the passenger flow on Saturday and Sunday still has the potential to be tapped. , through the following activities, it aims to drive sales on Saturdays and Sundays and increase overall sales this month.

6. Carnival Christmas, ultra-low sales

Time: December 8, 9, 15, 16, 22, 23

Content: Every day, fresh produce, vegetables, wine, daily necessities and other New Year hot-selling commodities departments provide more than two kinds of ultra-low-price products, which are uniformly placed at the exit to form an ultra-low sale. Customers can purchase more than 38 Computer receipts of NT$. Each ticket is limited to one purchase per person, while supplies last. For example: Skin care products for fair skin can be sold at a super low price for a face cream and a super low price for a hand cream.

Tableware or disposable paper cups with one or two barcodes. Super low price.

Paper towels with one barcode at super low price.

Fresh produce is sold at different times. Low prices, such as radishes, cabbage, etc.

Delicatessen with one or two barcodes for ultra-low prices: such as chicken legs, roast chicken (special price at different times)

One-stop special offer for New Year’s goods (display one New Year's goods street)

Promotional tools:

Every ultra-low-priced product must be placed in the most obvious pile

Use the simplest words for POP Mark the original price and current price so that customers can understand the content within three seconds

The newsletter is distributed incrementally, and the distribution location is clearly determined. It goes deep into the industrial zone and is distributed in one shift at 7:30 in the morning. , distributed in one shift at 7:30 pm.

The display board at the entrance displays the special products of the day

The service desk broadcasts the super low-price products of the day every day

The door stage broadcasts the super-low price products of the day

7. Christmas is here, good luck!

Event time: December 8, 9, 15, 16, 22, and 23

Specific content: Customers who spend 50 yuan or more at Ginza Mall can pop a balloon, and there are prizes hidden inside the balloon. If you spend over 100 yuan, you can get two tickets, and so on. A single ticket is limited to ten tickets.

Prize setting: This event is for 100 yuan, and the prize is cash

First prize: 100 yuan in cash (limited to 1 per day)

Second prize : 50 yuan in cash (limited to 5 people per day)

Third prize: 20 yuan in cash (limited to 20 people per day)

Fourth prize: 5 yuan in cash (limited to 50 people per day)

Consolation prize: 2 yuan in cash (800 people per day)

Budget for this event:

Daily prize fee: 2850 yuan

Balloon cost: 80 yuan

Red packet cost: 50 yuan

Total cost of this event: 17,230 yuan

Specific operation instructions: in the shopping mall An area is defined outside the cashier area in the atrium on the first floor, and balloons of various colors are placed inside. (The balloons are equipped with red packets, and staff are arranged to install and pop the balloons before opening the door every day.) Customers come out to tie the balloons with their shopping receipts.

Promotional tools:

Make a display board at the gate to display the content of this event.

Make two banners and hang them at the intersection entering and exiting the mall. Make a large banner and hang it on the right wall of the mall to promote this event.

Service desk broadcast promotion

8. "Carnival Christmas Week Happy Unlimited" series of activities

Event time: December 23-29

Activity content: Shopping, entertainment, leisure, Ginza will celebrate Christmas with you happily. For this reason, we have specially prepared a large-scale entertainment program every night. Please pay attention to Ginza Plaza.

Time: 7:00 every night Location: Ginza Mall entrance stage

December 22-25: Classic film broadcast: the Propaganda Department is responsible for rear projection. December 26: "Christmas Carnival Week" masquerade: employees collectively signed up to participate. The program featured modern dance, pop songs, hip-hop, disco, and Santa Claus performances and games. Interspersed with free tastings of candies (10 pounds of gummy candies) and free beer drinks (30 bottles), and gifts will be given away on site. Customers can be invited to the dance party to liven up the atmosphere.

December 27: "Carnival Christmas Week" large-scale fashion show: organized by the shopping mall's "Charming Girls" fashion team. (Self-care)

December 28: Manufacturer’s large-scale cultural evening party: The manufacturer is responsible for inviting a song and dance performance group to hold a professional artistic evening party. Ginza paid 1,500 yuan, and the square invited professional performances

December 29: Children's Games Competition: ages 5 to 15, 6 groups of hula hoops, 5 people in each group, 6 groups of rope skipping, There are 5 people in each group, totaling 60 people. (Self-care) Christmas activity plan for large shopping malls 2

1. Activity background:

The 20xx shopping mall Christmas activity plan is used to guide shopping malls to prepare and carry out Christmas activities. On Christmas Eve, shopping malls will formulate shopping mall Christmas activity plans. Before the end comes, the mall celebrates Christmas!

2. Event time: December 16th - 31st

3. Event location: Shopping mall

4. Activity theme: Doomsday carnival Christmas discount giveaway

5. Christmas background music: "Edelweiss", "Jingle Bells", "Silent Night" and other holiday music.

6. Required props: 10 Christmas booths, 10 red carpets as large as the booth area, 10 Christmas trees (selected according to the actual requirements of each store), 200 ribbons, and 10 strings of Christmas lights , 18 theme banners, 2,000 gift-wrapped socks, 2,000 Christmas hats, 3,000 small colorful balloons, 66 signs, 10 bags of cotton batting, 10 bags of celebration confetti, and 20,000 small bows.

7. Terminal layout 1:

1. Set up a Christmas booth in the center of the supermarket and lay out the carpet.

2. Arrange the Christmas tree and hang the lights in the center of the booth.

3. Put the yellow label products into gift wrapping socks and hang them on the Christmas tree.

4. Decorate the Christmas tree with cotton wool and sprinkle with colored paper fragments.

5. Use color strips to wrap around all the blank columns in the store, and then use color strips to form "Doomsday Carnival", "Merry Christmas", "MARRY CHRISTMAS" and Christmas trees on the blank walls and windows. Or Santa Claus pattern decoration.

6. Decorate each layer of the shopping shelves with colorful strips.

7. Tie hydrogen balloons in each area of ??the store, 10 in a bundle, and distribute them on each shelf according to the actual proportion.

8. Hang Santa hats and Christmas socks on each balloon, crisscrossing them up and down.

9. At the entrance, hang the words "Doomsday Carnival Christmas Discounts".

8. Terminal Layout 2: Store Adjustment

1. Select high-quality products from each category to make a pile, and sprinkle gold and pastel paper on each pile. .

2. Put a small bow on each product. (Fresh products are not affixed)

3. Arrange each product pile around the Christmas tree. Arrangement method:

① Circular arrangement method: fresh food → red wine → Christmas toys → Promotional clothing → Household items → Snacks → Beverages → Fresh food

② Rectangular arrangement:

First row, left: fresh food, right: red wine

Second row, left: Christmas toys, right: promotional clothing

Center: Christmas tree

Third row: left: household items, right: snacks

Fourth row: Left: Beverages, Right: Fresh produce

4. Hang the name of each district at the interface of each district, such as: Delicious Street, Home Road, etc.

5. Arrange a Christmas shopping guide at each shelf interface to welcome customers. (Each shopping guide emcee wears a Santa hat)

9. Prize delivery:

With the theme of "Doomsday Carnival Christmas Discounts", the delivery of prizes is of course indispensable. Method of awarding prizes:

1. Everything a customer buys can be converted into points, and certain points can be redeemed for some products.

2. You can redeem products if you spend 100 yuan, 200 yuan, 500 yuan, etc.

3. Christmas good luck dice.

Activity content: Merry Christmas launches "Shopping and playing dice, good luck will come naturally"! Customers who shop for more than 68 yuan in the mall will have the opportunity to participate in the "Exit of our mall" with their computer receipts

"Playing Dice" game activity, two times for more than 88 yuan, three times for more than 168 yuan, we have four prizes:

(1) The highest lucky prize: if you throw six six points, the prize value is 200 yuan The above gift is a home appliance; (1 copy/day, totaling 4 copies, 800 yuan)

(2) "Master" award for playing dice: if you throw six one to six five, the prize is worth more than 50 yuan A daily necessities gift; (5 copies/day, totaling 30 copies, 1,500 yuan)

(3) "Lucky" prize for playing dice: roll any 5 or more identical points, and get a gift worth 10 yuan servings of food; (50 servings/day, totaling 300 servings, 3,000 yuan)

(4) "Participation" award for playing dice: if you roll more than 3 identical points, you will be awarded a souvenir, limited daily, first time First-come-first-served basis while supplies last. (100 copies/day 2 yuan/copy)

Cooperation:

1. Notice issued by the Commodity Administration Department

2. Factual activities of chain companies

3. Procurement center allocates goods

4. Christmas activity plan 3 for large shopping malls with newspaper advertisements, inkjet paintings, and signs in planning

1. Activity theme:

"Thanksgiving for Christmas sales in December"

1. There are crazy times every day

2. Add 1 yuan to the fresh pie when shopping in the supermarket

3. Lidan Nuan Wanjia's winter "wool sweaters, underwear, and bedding" exhibition

4. Christmas gift sale

5. Christmas "adventures" come to the store for surprises

6. "Christmas Garden" Happy Christmas Eve

2. Event time:

December 6th - December 25th

3. Activity goals:

During the activity, create a strong festive atmosphere and increase the flow of customers to the store. The sales of supermarkets will increase by 10% compared with before the activity.

4. Activity content:

1. Crazy period every day

a) Activity time: December 6th - December 25th

b) Activity location: 1-4th floor

c) Activity content: During the activity, 1 time period will be selected from Monday to Friday from time to time (during the peak period of the crowd), Saturday to Sunday (Including the 24th and 25th) We will select 2 periods from time to time every day, and select a counter on 1-4F to hold a 20-minute limited-time sale event, which is a 50% discount on the current price. (It is recommended that products sold during the rush sale period be exempted from deductions)

2. Extra 1 Yuan for a fresh pie when shopping at the supermarket

a) Event location: -1F

b) Event time: December 6th - 25th

c) During the event, anyone who makes a one-time purchase of 28 yuan or more in our mall on the same day can get a super value item by adding one yuan to the receipt. gift. (Limited daily, first come first served)

d) Level setting:

Add 1 yuan to your purchase of 28 yuan to get 1 pack of tissue paper (daily limit of 500 packs)

For purchases over 48 yuan, add 1 yuan to get a grapefruit (daily limit is 200 bottles)

For purchases over 88 yuan, add 1 yuan to get a bottle of light soy sauce (daily limit: 100 bottles)

3. Lidannuan Wanjia’s winter “wool sweaters, underwear, and bedding” exhibition

a) Event location: Pedestrian street outside the shopping mall gate

b) Event Time: December 6th - 20th

c) Organize the mall’s woolen sweaters, underwear and bedding to be sold on special sales in the form of an off-site float.

(It is recommended to reduce discounts and allow manufacturers to sell at special prices)

4. Christmas gift sale

a) Event location: Pedestrian street outside the shopping mall gate and side entrance

b) Activity time: December 21st - 25th

c) Organize Christmas gift-related products from supermarkets and department stores to be displayed and sold in the form of off-site floats.

c) Event content: During the event, Santa Claus will appear in the stores on each floor from time to time. Friends who visit our store on that day can look for Santa Claus in the store. If you find Santa Claus, you can get Santa Claus distribution An exquisite Christmas gift, limited to one per person. Special reminder: When the store closes on 12/24, customers leaving the store can also receive a special store closing gift! Quantity is limited, while supplies last.

6. "Christmas Joy Park" Passionate Christmas Eve

a) Activity location: Pedestrian Street outside the main gate

b) Activity time: December 24, 7:30-9:00 pm on the 25th

c) Activity content: In order to create a warm festive atmosphere and gather popularity, two large-scale Christmas carnival parties will be held outside the mall gate on Christmas Eve and Christmas Eve. It is also recommended that employees of the mall be organized to participate in the party to drive the participation of on-site customers.

5. Media publicity planning:

1. Media publicity:

a) DM leaflet: Distributed through newspaper clippings and door-to-door distribution on December 6 Distribute 20,000 copies of DM leaflets.

b) Newspaper advertising: Publish a half-page event information advertisement on xxxx on December 5th;

6. Cost estimate:

1. When shopping at the supermarket, add 1 yuan for fresh pie, which costs 500 yuan x 19 days = 9,500 yuan. 2. Christmas "adventure" surprise at the store for 2,000 yuan

3. " "Christmas Joy Park" Passionate Christmas Eve 15,000 yuan

4. Newspaper advertising and other publicity expenses: 20,000 yuan.

5. Activities and Christmas atmosphere decoration 10,000 yuan

6. Total 56,500

7. Responsibility method

This For the cost of this event, the department store part can refer to last year. The Christmas atmosphere decoration cost will be shared by the manufacturer according to an additional 1 yuan per square meter. The supermarket recommends that the manufacturer bear 4,000 yuan. Large shopping mall Christmas activity plan 4

1. Purpose of the activity

Seize the Christmas sales peak and give customers a refreshing experience through a series of systematic promotions inside and outside the store. Feel, fully create a good shopping environment and enhance the overall social image of our company; through a series of planning activities, attract customers, increase popularity, and directly improve sales performance.

2. Activity time

From x month x, 20xx to x month x, 20xx.

3. Event publicity plan

The posters are based on the overall arrangement of the company. Advertisements on billboards inside and outside the venue must be advanced and accurate, with beautiful layout and prominent themes. The atmosphere layout of the store reflects the grandness, richness and atmosphere of the festival.

4. Activity organization plan

(1) Shopping points will give you rice, as much as you accumulate!

At present, the point card is an effective promotional measure for us to attract customers to implement long-term consumption behavior. However, with the entry of xx, the other party may introduce more favorable profit-sharing methods for us. We must stabilize the point card Customers are bound to introduce more favorable policies than the other party and reduce the power of competitors.

(2) Points card has an appointment with you again!

Since the promotion is quite strong, it will not only attract consumption from customers with points cards, but also attract customers without point cards. So, how to satisfy these customers without point cards? The only way is to issue another issue of points cards, thereby once again expanding our points card customers and gaining market share.

(3) Celebrate Christmas and get one more item for an extra dollar!

During this period, anyone who spends xx yuan or more in one-time shopping in our mall on that day will receive a value-for-money gift by adding one yuan to the receipt.

(4) Santa Claus is coming! Sweet gift giveaway!

Every day, Santa Claus and Mrs. Claus carry Christmas gift bags and deliver candies to the children who come to our mall. Based on the current sales situation and local consumption habits, the passenger flow on Saturdays and Sundays also has the potential to increase overall sales this month. Large shopping mall Christmas activity plan 5

1. Activity time

From x month x, 20xx to x month x, 20xx.

2. Activity location

Near the xx shopping mall.

III. Preparation for the event

(1) Decoration of the square

A 13-meter giant Christmas tree; 5 groups of animal light sculptures; LED lighting of the happy gas station ship Decoration; LED light waterfall decoration in the center of XX Square; five-meter Christmas tree in front of the sales office, Christmas door decoration;

(2) Decoration inside the sales office

Sand table surround , pillar packaging, Christmas tree decoration, tree LED light decoration in the sales office, candy house decoration, Christmas snowflake spray. Movies are ready to be played in the large movie theater; children's play area; game equipment installation and construction; multi-functional hall layout; model room stage layout and construction; Santa Claus, etiquette ladies, and cartoon characters are arranged for customers to take photos with them; tea break area and dining area Layout preparation and gift distribution area;

(3) Activity execution

Made a more accurate market positioning of customer groups and conducted more targeted pre-publicity; through The media and Star City will conduct external publicity and event notifications, divide customers into old owners and new customers, and distribute Christmas event tickets at various outreach properties. By introducing old and new customers, it can play a driving role in promoting the sales of the xx shopping mall project. In the early stage of this activity, our department issued working contact letters with various departments, communicated with the heads of each department on the activity process, and requested all departments to provide cooperation and support for the activity to ensure the smooth progress of the activity.

IV. Activity Process

Distribute turkey dinners, game equipment and other small activities to boost the atmosphere of the on-site event and try to ensure customer sentiment. Let the event company be responsible for reviewing event approvals with relevant departments, and set up a Christmas movie and TV area in the large movie and TV hall. Movies will be played throughout the day for customers present, gifts will be distributed to customers, and Christmas turkey dinners, children's amusement facilities, etc. will be provided. Large shopping mall Christmas activity plan 6

Activity theme: Christmas crazy clothing competition

Activity time: December 17th - December 24th

Activity method (Summary):

1. Starting from the 17th, all customers who purchase more than 50 yuan can record their purchases at the main service desk with their shopping receipts, and can participate in the "clothing competition" on Christmas Eve on the 24th. "Activity.

2. The registration period is from December 17th to 17:00 pm on December 24th

3. The first 200 customers to issue the number at 18:00 pm on the 24th Small tickets are required to participate in the event, which officially starts at 19:30 p.m.

4. The products snatched are sponsored by all merchants in the department store, and the value of the products must be indicated in the prescribed position.

5. The goods grabbed by the customer within the specified time belong to the customer, and the winner will be determined based on the value of the goods grabbed.

6. Business as usual on Christmas Eve

Event evaluation:

1. After a week of popularity gathering, there were only a lot more people participating in the event that night

2. The value of sponsorship for hundreds of products will be far higher than the minimum shopping standard, which caters to the cheap mentality of many customers and enhances participation.

3. Due to the low value of casual clothing items today, the minimum standard for shopping participation is set at 50 yuan, which can promote the sales of its products.

4. The atmosphere at the event was warm and unforgettable.

Store layout and precautions:

1. There is no need to elaborate on the Christmas atmosphere, and it needs to be treated differently according to different stores.

2. On-site order is more important. The personnel are distributed as follows: 2 timekeepers, 2 people for approving product values, 1 host, 2 callers, 1 value announcer, and several security guards.

3. Merchant-sponsored products need to be of a certain standard, and the value cannot be too low.

4. Other activities also need to be followed up, such as distributing gifts, etc. No need to say more.

Advertising

1. A quarter column of the newspaper on December 17, design idea: product promotion should not be overemphasized, Christmas activities should be the main focus, and clothing grabbing activities should be introduced Clarifying and inducing customers to participate is the top priority

2. One quarter of the newspaper on December 23 is mainly about promotions, with the focus shifting to product promotions and overall event introduction, and highlighting the Christmas night show.

3. Distribute several activity flyers.

Comments:

This activity is quite innovative. I always feel that I am consuming the customer's energy. To put it bluntly, it feels like a toy (from the customer's perspective). For the goals and directions of modern planning