What is the logo design concept of the Winter Olympics?

The logo design concept of the Winter Olympics is:

The emblem of Beijing 2022 Winter Olympics adopts the artistic form of China's calligraphy, which combines rich oriental cultural heritage and international modern style, presents a new image and dream of China in the new era, and conveys China's unremitting efforts and beautiful pursuit to run the Beijing Winter Olympics well, realize the goal of "300 million people participating in ice and snow sports", realize the dream of a sports power, promote the development of world ice and snow sports, and make new contributions to the international Olympic movement in the new era.

In the selection of specific elements, the upper part of the figure shows the shape of the skater, and the lower part shows the heroic attitude of the skier. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.

The seal "Beijing 2022" font also draws lessons from the characteristics of China's calligraphy and paper-cutting, which enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.

Pattern symbol

The emblem of Beijing 2022 Winter Olympics is mainly composed of three parts: the emblem graphics, the text logo and the Olympic rings logo. The design of the emblem is divided into three parts: the upper part, the lower part and the middle part. The main body is like a freehand cursive script of the Chinese character "Winter" with different gradient colors, which integrates abstract slideways, ice and snow movements and calligraphy, and the two points below the word "Winter" merge into 2022.