Entrance slogan

It is definitely unlucky to say that it is a model of straightforward management and straightforward car sales without turning. When Li Shufu was asked why he bought Volvo, he just said that it was to acquire Volvo's technology, because China's investment in R&D was really far from that of developed countries.

This feeling of being scolded and offended by risks is equally straightforward, which also makes Geely Automobile the first domestic passenger car brand. Geely is also very straightforward in selling cars. For example, Geely Hao Yue, who just entered the medium-sized SUV market, shouted "Big and Big" in the slogan of selling cars, which is much more popular than "Broad-minded, Travel Far" and "Starry Journey".

The reason why Geely used such a straightforward slogan in the sales of this brand-new flagship SUV in Hao Yue is a transformation to return to its original heart.

Geely, who entered the B-class SUV market for the first time, still wants to take a steady route in Hao Yue. The low-key pricing policy for entering the market shows Geely's ambition in the future automobile market.

Can we shout out the slogan "Make it big and turn it into reality"?

From the slogan of "Big and Big", we can see such poster slogans in many 4S stores we visited, which tell about the big size and space of Hao Yue.

The measurements of 4835/1900/1780mm make Geely Hao Yue the largest medium-sized SUV among the first-line autonomous passenger car manufacturers. Especially in the body length design, compared with Haval H7 and Chuanqi GS8, it has a data advantage of+120mm/+85mm respectively. In addition, its wheelbase of 2,865,438+05 mm will also give it obvious advantages in front of the previous explosion-proof GS8.

Whenever a brand-new medium-sized SUV appears, whether it is a joint venture or a domestic one, it is inevitable to compare it with Toyota Highlander.

This time, although Geely Hao Yue can't completely beat its competitors in size parameters, it can still reach the same level, and the data comparison of-55/-25/+60mm/+25mm is indeed mutually successful.

This kind of "big" is not only a big data, but also reflected in the seating space of vehicles (the first batch of listed models are standard 5-seat versions, and the 7-seat layout is optional).

In our static riding test, the experiencer with a height of 178cm can get 2 punches in the front row; In the back seat, the experiencer also got the head space of 1 fist, and the knee space reached more than 2 fists. More importantly, the fully independent design of the rear seat of the vehicle is enabled for the first time, which means that each seat will receive similar ergonomic support, and the entire cockpit can be more practical through flexible independent adjustment.

However, contrary to the size specifications of "big" vehicles, Hao Yue's pricing exceeded everyone's expectations.

Although the starting price of 10.36 million yuan only covers the first five versions, but this starting price threshold is already higher than CS75? Also, H6? These platinum versions of Job pro are faced with low-priced compact SUV rivals, and more importantly, such pricing policies have not affected the standard configuration specifications of Hao Yue.

In terms of design, the front face built with a new design language comes standard with LED far and near lights. The daytime running lights composed of large-size light strips and dense light posts not only have more visual impact than Highlander, but also fully embody the meaning of "Hao" in Hao Yue.

In interior design, a lot of soft materials will cover low-profile models from the beginning, although most entry-level models make them less equipped with skylights, cruise control, automatic air conditioning and other systems. However, just like Geely's definition of this car, the entry configuration it chose just meets the necessary needs in the current market, including common system configurations such as parking radar, uphill assist/steep slope descent, and rear independent air outlet, all of which are just needed in daily driving.

In addition, Geely Hao Yue also meets the information and entertainment needs of young families with two children. 10.25 inch touch-sensitive LCD screen has become the standard of all departments. In addition to supporting basic functions such as calling and navigation, it will also be matched with voice recognition control and intelligent car networking system. They will make drivers and passengers feel the pleasure of modern intelligent technology functions when driving, which is what the old medium-sized SUVs such as Haval H7 and Toyota Highlander lack.

Avoid the burden of car purchase cost caused by unnecessary configuration, and take your opponent's weakness as your selling point. It can be said that Geely Hao Yue is tough enough and accurate enough.

Replace three cylinders with "Three Most"

In order to make the overall driving of the vehicle more stable and not bear the development cost, Hao Yue avoided the 1.5T three-cylinder engine developed by Volvo technology and the 2.0T four-cylinder engine with higher cost. Instead, it is the 1.8TD turbocharged four-cylinder engine with the longest service time, the highest technical composition and the least fault feedback among all the engines currently in use in Geely.

With the support of 7-speed wet dual clutch, the power parameters of184 PS/300 N m are enough to keep Hao Yue in a positive start in dynamic driving. The biggest advantage of this engine is its excellent low-end torque output. Besides, than Haval H7? 2.0T and Highlander 2.0T entered the peak range earlier, which will also make Hao Yue perform well in uphill and overtaking.

Before Geely announced the official selling price of Hao Yue, many domestic media and consumers thought that its price of12-130,000 was enough to ensure its position in the medium-sized SUV. But now, with its 65,438+003, 600 yuan's starting sales threshold is even lower than Job PRO, which will naturally help Geely Hao Yue become a thunder in the domestic SUV market in 2020.

Although we have not completed the complete dynamic driving test of Geely's "low-price flagship", we can first have the support of 1.8TD+7-speed dual clutch, and then have a high reputation on the same platform. I believe this time, it will not let people down.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.