Rhetorical slogan of reading

Read classic books and be a civilized person; Elegant writing inherits civilization; Academics pervade the campus, and wisdom illuminates life.

How to write a slogan:

1, the number of words should be moderate.

Due to the limitations of specific occasions, expressions and the level of information recipients, slogans cannot use longer sentences. Short sentences, few words and accurate expression are the basic requirements of concise slogan language.

Slogans are usually written on paper, walls or cloth. In order to stand out, the font is generally larger. Due to people's eyesight problems, the number of words should not be too much. If a slogan has too many words, dozens or even hundreds, it is too much trouble for the author and difficult for the reader to read.

2. The content should be positive.

The purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize everyone to participate. Therefore, anything to the contrary is futile. When writing slogans, to do this, we must pay attention to the audience of slogans and use language according to the purpose of expression.

This language should be very popular.

Since the slogan is very practical, we should consider the cultural level, ideological status, life experience and even identity and status of different readers, and the slogan put forward should take care of the general readers as much as possible, without considering the more advanced readers.

In this way, in the choice of words, we should be easy to understand, clear and accurate, cordial and touching, lively and lively, and at the same time try to avoid gorgeous words, especially polysemous words, because different understanding of polysemous words (including phrases) will lead to language ambiguity.

4. The sentence patterns should be neat.

The recipients of slogans are generally clear, so in sentence patterns, simple sentences without subjects are generally used, mostly in verb-object structure, and complex subject-predicate sentences are rarely used. The sentence structure of slogans is generally neat, even long sentences are mostly whole sentences with fewer words and simpler structure, such as contrastive antithetical sentences and simple parallelism sentences.

5. Rhetoric should be clear.

Generally speaking, the audience of the slogan is very clear in advance, so the slogan should consider the popularity of the audience, that is, consider being accepted by most audiences as much as possible. Then, relatively uncommon rhetorical devices such as synaesthesia, parody and metonymy should not be used. At the same time, the content of the slogan must be true and should not be exaggerated, so rhetorical devices such as exaggeration, rhetorical questions and rhetorical questions should not be used in the slogan.