Creative scheme of June 1 milk tea activity

Creative scheme of milk tea activity on June 1st (8 selected articles)

In order to ensure that activities can be carried out correctly, it is often necessary to make an activity plan in advance according to the specific situation. The activity plan is a written plan arranged from the aspects of the purpose, requirements, ways, methods and progress of the activity. What are the format and requirements of the activity plan? The following is my creative planning (8 selected articles) for the June 1st milk tea activity, for reference only. Welcome to reading.

Creative scheme of the June 1st milk tea activity 1 activity name:

Opening activities of xxx milk tea shop

Activity time:

20xx May 10, 1 12 (tentative)

Location:

Intersection of Bayi Road and Guangba Road

Active object:

Focus on the market of young people aged 15-25. The student union is the main customer base.

Activity purpose:

Attract people's flow, increase customers, increase turnover, and accumulate a lot of popularity, which became an instant hit.

Activity overview:

Opening promotion is the most important of all promotional activities, because it is only once, and it is the first contact with potential customers. Customers' impressions of the goods, prices and services of the store will affect whether they will come back in the future. Make use of repeated regional intensive promotion activities to penetrate into business policies, goods and quality services, and ensure that customers know the existence of new stores.

Activity content: opening a store for promotion

The first is to create momentum for the opening through decoration.

Arouse customers' expectation and curiosity, and create momentum for the upcoming opening. Make a conspicuous large-scale ink painting, a temporary advertisement, and the content is the image promotion of the soon-to-open thumb milk tea shop. Or pull a banner that says: How many days are left before the opening of xxx tea shop, which will arouse customers' expectation and curiosity and create momentum for the upcoming opening.

Second, use the weekend to create momentum for the opening.

To satisfy the herd mentality of customers, Friday and Saturday are the best opening time. These two days in a week are the two days when people's consumption demand is the most, and they are also the time when people flow the most. Customers have herd mentality and like crowded places.

Third, use leaflets to create momentum for opening.

Attract customers into the store with preferential promotion schemes. The contents of the leaflet for xxx milk tea activities include: incentives for customers to open stores, courtesy of entering stores, favorable credit cards, store address and contact number. Two dispatchers in overalls and curtains printed the name of the store on the curtains and distributed leaflets at the gate of a nearby busy street or campus. Words: the new store is open, please come to the store to taste it.

Fourth, promote business opening through promotion (optional)

1. On the opening day, the whole milk tea will be 20% off. Special offer during the three-day opening period (9: 00- 10: 00, 12: 00- 13: 00, 17: 00- 18).

2. On the opening day, all customers who buy milk tea in the store can take photos of the store name, interior decoration and leaflets and share them with friends to get a small gift. (Only one copy per person, leave your name and mobile phone number)

3. On the opening day, customers who come into the store to buy milk tea full of 10 yuan can get a credit card for free, and after spending one like each time, they can get a cup of milk tea for free after collecting ten likes.

On the opening day, customers who buy milk tea can shave once for free. The content of scratch music includes: offsetting consumption 0.5 yuan, offsetting consumption 1 yuan. (Maximum consumption 1 yuan, only one card can be used at a time).

Fifth, create an open power with the atmosphere.

1. Post POP, posters and product pictures in the store, put tables and utensils for tasting in front of the door or in the store, and distribute leaflets in front of the door.

2. Dynamic music will be played on the opening day, and the host will publicize the preferential activities on the opening day and choose the auspicious ribbon cutting;

The store door is decorated with white and purple balloon arches, and the opening flower baskets are placed on both sides of the door.

Expected effect of the activity:

Give consumers a good opening gift on the opening day to expand their influence, and the turnover can directly exceed 2000 yuan. In the future, with the brand influence brought by the opening promotion activities, the performance can be stabilized at a considerable amount.

Materials needed on the day of the activity:

Balloon arch opening flower basket red satin sound, microphone host gift card and so on

Creative scheme of milk tea activity on June 1 II. Business strategy

(1) raw materials, the quality of raw materials is strictly controlled, and the original ecological natural resources are carefully selected to ensure the authentic taste; Grasping the proper proportion of milk, tea and water is precisely the way to solve the problem of material selection and proportion.

(2) Wide product range: Bubble tea has various tastes, including coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, Yuanyang milk tea, lemon milk tea and other series, which caters to everyone's tastes and is very popular. In addition, in addition to milk tea, there are also juice sales.

(3) The market position is cheap instant milk tea beverage.

(4) Price In terms of price strategy, the product price is lower than or equal to the price of peers, which is in a passive state, and the pricing follows closely the same industry.

(5) Most channels are franchisees. Moreover, the joining of tea shops has always appeared in the form of chain operation. The main channel mode is: head office-franchise stores-consumers.

(6) Consumers are close to the target consumer groups. Because the target consumer groups of tea shops are mostly college students, and their stores are mostly located near major universities, they have won more popularity by making use of the close ties and word-of-mouth of universities.

Marketing mix strategy

Product strategy: positioning in fashion, health and leisure drinks.

Price strategy: combining the pricing of competitors and the production cost of their own products, formulate corresponding prices.

Distribution strategy: store sales are the mainstay.

Promotion strategy: Take corresponding promotion activities according to the specific sales situation and festivals.

Second, the promotion strategy:

Improve the promotion efforts and strengthen the contact between target customers and enterprises. The tea shop should be arrested.

It is a good opportunity to survive in the vast and profitable milk tea market, rapidly expand the scope of services, increase market share, and finally firmly occupy the school milk tea market from small to large. The action plan to achieve this goal is:

1. Try to improve service quality and service attitude.

2. Constantly strengthen publicity for students, and enhance students' customer loyalty to tea shops.

3. Constantly innovate, improve and increase the varieties of milk tea to meet the needs of students.

All rivers flow into the sea. Add a suggestion book to the store. Students can put forward or write their opinions or suggestions directly.

5, timely launch promotion strategy.

(1) Promote information openness and networking. College students are the target customers of tea shops. In view of teenagers' habit of surfing the Internet frequently, the information exchange platform in colleges and universities is established by using information network technology. On this platform, a forum is provided for students to put forward their opinions and suggestions on the products and services of enterprises, and release the latest promotional information on the network platform in time.

(2) personnel promotion. When necessary, leaflets can be distributed near colleges and universities, which is the most direct means of publicity.

(3) Improve the loyalty of key consumers and pay attention to cultivating consumers' satisfaction. Establish franchise stores and implement overall promotion. Integral promotion generally sets the average prize. Consumers can get a cup of milk tea by purchasing many times or participating in an activity to increase points to get prizes or accumulating certain points.

(4) Providing commercial sponsorship. Participate in the large-scale activities of sponsoring schools, develop the main target market of beverage market, and improve the visibility in the target market. For example, sponsoring school sports meeting and public relations speech contest.

(5) discount. Give customers some discounts regularly to stimulate consumers' desire to buy to the greatest extent. For example, give some price concessions during the golden week of May 1 and 11;

(6) Advertising promotion

A. newspapers and campus magazines. Advertise in the school weekly newspaper and magazine. Advantages: large amount of information, easy to carry and store, and high reading rate. Its introduction pays attention to "popularization"-let readers learn something after reading it.

B. leaflets. Print leaflets in schools and roadsides to enhance brand awareness.

C. When providing commercial sponsorship, indicate the name of the store on the banner.

D. Adding Xiao Xuan Cup to the store to taste milk tea for free can not only help students to taste and understand the taste, but also make students leave a good impression, thus playing the role of publicity and indirect promotion among the crowd, killing two birds with one stone.

Creative scheme of June 1st milk tea activity 3 1, membership system of milk tea shop;

Generally, there are activities in opening tea shops. For example, how much you spend can be given a membership card, which can be offset when you come back to the store for consumption. There is also a membership day set on a certain day of a month or a week, which will better stimulate consumers and expand consumers.

2, tea shop holidays:

Valentine's Day, holidays and other festivals have always been the peak of tea shops. You can launch milk tea promotion activities to attract consumers' attention, and think of a series of activities such as "milk tea is half price, buy one get one free". I believe that consumers will not turn a blind eye to this food temptation.

3, tea shop points card:

When the customer wants to pay the bill, we can give the business card of the credit card appropriately, telling the customer what the credit for a cup of milk tea is, and how many points accumulated can be exchanged for milk tea. This kind of activity is very efficient for repeat customers.

How to promote the new tea shop? That is to say, some strategies of promotional activities, of course, in order to gather popularity, should come up with fresh ideas from time to time to attract customers' attention and increase the popularity of the store.

4. Newspaper entrainment

Advertising with newspapers and leaflets is different from newspaper and TV advertisements. Advertisers are mostly retailers, and the target range can be concentrated in the in-store business circle.

5. Draft news

Unlike other advertisements, press releases are free of advertising fees. The so-called "in principle" is because some weekly magazines and magazines charge or allocate fees for advertising, so not all news releases are free.

6. Popular advertisements

Do your own POP advertisement (storefront advertisement). POP advertisements include: outdoor POP, such as market signs, sample windows, and indoor POP, such as menus placed on tables and posted on walls. Outdoor pop can't be done by yourself, but indoor pop can be creative and done by yourself.

7. Employee work clothes

Tea shops can customize uniform clothes with the name of the tea shop printed on them. Employees who go to work and take out food in sogou can achieve the effect of free advertising.

8. Takeaway promotion

The owners of tea shops all know how to promote takeout. In China, take-out mainly includes international fast food giants such as McDonald's, KFC, Pizza Hut, Chinese fast food brands such as Kungfu, traditional Chinese food such as Haidilao, and even a number of professional take-out websites combining traditional milk tea industry with new era e-commerce.

Whether it's in-store food or take-away, customers' demands for milk tea consumption will not be divorced from the three main lines of "health and delicious, fast and convenient, and business restaurant". It's just that the take-away business puts higher demands on the tea shop, because it has special requirements on physical space, atmosphere, delivery speed and service time of personnel.

9. Group purchase promotion

In recent years, group milk tea has become popular among urban white-collar workers with its gorgeous recipes, ultra-low discounts and convenient purchase methods. Following the large-scale online shopping of goods, the milk tea service with strong regional characteristics caught the online express through the group buying network. Common group buying websites include Handan.com and glutinous rice rice.com. Generally, group buying websites use discount coupons to promote sales, and customers can buy discount coupons for shopping.

In the group buying network, you can introduce the main situation of the tea shop, such as the specific date, how to get there, the introduction of the tea shop, the introduction of the brand items, the use period of coupons and so on.

Creative Plan 4 of the June 1st Milk Tea Campaign: Decorate the storefront appropriately in combination with holiday characteristics. On Tanabata, the store can add some romantic elements, put a bunch of roses on the cashier, hang some pink love balloons on the wall, and find a lovely doll to distribute roses. Therefore, customers can feel the careful design of the store, and their goodwill towards the store will also increase.

1. Tell your touching story to your friends loudly.

Customers who pay attention to our official WeChat account and share the moment of our love in the circle of friends can get a cup of our explosive drink for free.

This is one of the marketing methods commonly used by many brands on Valentine's Day. Although the creativity is not high enough, the advantages are convenient operation and good customer participation, which not only enlivens the festive atmosphere of the store, but also invisibly allows customers to share the store in the circle of friends and actively help the store to promote.

Second, use couples to take photos for publicity.

Shops can set up creative punch points at the door, let customers take drinks, ask professional photographers to take pictures, put them on the official WeChat account to vote for the most loved couple to win 520 prizes, or send drinks to our store.

On the day of 520, it provided intimate value-added services for couples at a lower cost.

In addition, the store can also design a simple and warm 520 advertisement wall on the same day, which can be properly integrated with product and brand information, so that customers can spread the brand image of the store invisibly when sharing photos.

Third, launch drinks that meet the characteristics of festivals.

In order to help them express this love to each other, the manager of the tea shop can spend some time matchmaking and create opportunities. For example: send blessings and thank-you cards in the name of the store; Beverage cups are decorated with festive features; Adjust the name of one or two drinks in the store.

Combined with the characteristics of Tanabata, special products are launched to help customers express their love smoothly. This is also one of the marketing methods commonly used in store holiday promotion. Catering people skillfully grasp these emotional pain points and construct valuable emotional marketing, which can not only increase the profit of the store on the same day, but also improve customer satisfaction, leave a good impression on customers and increase repeat customers. Of course, this method is more suitable for single stores or stores with fewer stores.

Fourth, interesting little activities.

1, live broadcast by network celebrities

Invite local or national well-known online celebrities to broadcast live in the store, or organize a fan meeting under the online red line to create momentum for Qixi activities.

2. When consumption meets "7", send roses.

For the settlement of consumption, a rose will be given if the amount of each order is "7" (limited quantity, first come, first served).

3. The third party is free.

China Valentine's Day, most businesses will focus on couples, ignoring singles. At this time, in the opposite direction, launching a three-person peer-to-peer third-person free activity is bound to form new communication potential and influence. Dicos once launched a three-person package on Valentine's Day, and the effect was very good.

4. Love letter cards

Invite the first person to buy milk tea that day, write a sentence at the beginning and after the person who wants to write, so that customers can participate in the writing of this love book. Finally, you can display it in the store or put it on your own xx to attract traffic.

Creative scheme of June 1 milk tea activity 5 I. Theme of the activity

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

65438+1October 23rd-February 20th

Fourth, the venue

Sales point of Xx jewelry in North China

Verb (abbreviation for verb) organizer

Xx jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her.

(Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.

Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.

In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.

Activity highlight 3

"shopping is polite"

All customers who shop on February 14 will be given small gifts. (flowers)

Activity highlight 4

You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!

However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.

June 1 day milk tea activity creative plan June 1 day, free annual card.

Every anniversary, the store can make an annual card to commemorate, and the annual card should have a commemorative sign about the tea shop. On the anniversary day, the first 100 customers can apply for the annual card free of charge, which can be set to enjoy a 10% discount for the store one year after the anniversary (the ninth anniversary of the tea shop).

Second, no cash days.

On the anniversary day, the tea shop does not use cash unconditionally, and customers who come to the store can use cashless payment methods such as WeChat, Alipay and credit card to show the commemorative significance of the anniversary.

Shops can let customers buy drinks online a few days before the memorial day of the fallen soldiers, and they can get them directly on the day of arrival.

Third, issue vouchers.

Shopkeepers can make some lovely special anniversary vouchers and distribute them to customers at each table (not one for each person, but one for each table, regardless of the number of people at each table), and you can get another voucher if you spend more than 100 yuan. The amount of vouchers is set by the owner, and can be 5 yuan, ranging from 10 yuan. Vouchers can take effect after the anniversary.

Fourth, guests revel.

On the commemorative day, the store mainly spends a lot of money, which can be a free refill, a brand of milk tea, or a new product coming out next year. Free milk tea doesn't need too many kinds, so you must choose it for free and then promote it in the form of refills. ) until the free drinks are refilled, foodies should hurry to eat spicy food!

Fifth, a gold card!

Heavy gold card! At the end of the activity, the owner can draw a lottery to draw a gold card from a customer who forwarded this anniversary. (If it is not forwarded, it will be invalid and continue to draw. ) This gold card can be spent in the store for one year between this anniversary and the next, and it is free in 50 yuan! (Once a month, beyond superposition) Guess who will win the gold card, the darling of God!

June 1 day milk tea activity creative scheme 7 I. Advertising

Posters are posted around the bulletin boards of storefronts, canteens and student apartments, and take-out cards of milk tea shops are issued regularly to increase the visibility of the shops.

For example, in view of the fact that the location of Store No.2 is not very superior, we should start with publicity, increase publicity for freshmen at the beginning of school, and increase take-away service. Free delivery is allowed for the consumption amount stipulated in the school. Using the Internet, you can book WeChat Weibo qq in advance, and then make the QR code of the store into a business card and send it to the students.

Two. Programme of activities

1, set up a three-day free goods guide for small cups of milk tea, so that students can deeply understand the taste of milk tea in the milk tea shop. It can also achieve the purpose of attracting attention.

2. Carry out the activity of buy three get one free every week, that is, buy three cups and get one free, so as to increase passenger flow and enhance popularity.

3. After the activity of buy three get one free, you can take the form of a point card (the points are adjusted according to the price of milk tea in the store). Different prices correspond to different points, and you can change a cup of milk tea after 20 minutes.

4. Bundle sales. (For couples) Choose 2 cups of milk tea with higher price in the store to get a chocolate candy.

5. Add suggestion books in the store, absorb opinions and adjust them in time.

6. Add take-away service, starting from 3 cups or 10 yuan. If the shop is short of staff, you can recruit students to do part-time jobs, and you can get a reward of 50 cents at a time or 50 cents for a cup. The price is determined by yourself.

In order to let consumers know about the products in the store and gain popularity, the creative scheme 8 of the June 1 milk tea activity adopts a series of promotional measures to attract customers to enter the store for consumption, and at the same time stimulate the interest of potential customers, expand market share and improve market share.

1, free membership card and free goods certification activities were launched at the beginning of opening the store.

(1) Purpose: Let customers taste fruit juice and quickly enhance their popularity; Let customers benefit from the store and quickly improve their reputation; Let customers remember this store and come back next time to quickly improve sales performance.

(2) The best time is: three days before opening the store.

(3) Information publicity channels:

① Hang a banner at the entrance of the store: "This store is newly opened, and the free goods Appraisal will be launched three days before its opening, and the top 50 customers can enjoy free membership cards every day".

2 distribute leaflets.

③ Internet advertising

(4) Content: Within three days before the opening of the business, the top 50 customers can apply for a membership card free of charge every day, which can be used for points. When a cup accumulates to 65,438+00 points, we can give a limited cup of freshly squeezed juice or exchange it for small gifts according to the points. The glass for free tasting is a standard 50 ml small glass. When you apply for a membership card, you can taste it for free, and you can also introduce other products of our store to customers by the way to increase their understanding of the products. At the same time, it also expands product popularity through word-of-mouth communication.

Step 2 distribute leaflets

(1) The best time is: one week before the opening of our store.

(2) Location: A crowded place nearby.

(3) Mode: at the school gate during peak hours.

(4) Design of leaflets: The overall principle should be different, and the content and pattern should be attractive enough.

Step 3 paste the poster

(1) theme: fresh, refreshing and healthy.

(2) Paste location: paste in crowded places, such as near schools and supermarkets.

4. Network marketing

Through Weibo WeChat, or with the help of WeChat marketing tools.