Reflections on how to do well the propaganda work of enterprises

First, understand the propaganda work from the political level. Propaganda work not only plays an important role in the political construction of political parties and countries, but also has become an important part of the "spiritual food" and life needs of enterprise employees under fierce market competition. If an enterprise does not attach importance to propaganda or does not know how to publicize, it will lack an important means of survival, life and development. As the central work of ideological and political work in enterprises, propaganda plays a positive role in promoting enterprise management. Within the enterprise, the propaganda work plays the role of a link between the release of upper feelings and the uploading of lower feelings; Externally, publicity can increase the public and society's understanding of enterprises, establish a good image of enterprises, and improve their visibility and reputation. For example, Gongcheng Water Conservancy and Electric Power Co., Ltd. vigorously publicizes the relevant principles and policies of the party and the state, the work arrangements of Guangxi Water Conservancy Department, Guangxi Water Conservancy and Electric Power Group Co., Ltd. and county people's governments, the new achievements of water conservancy and electric power reform and development, the advanced models and advanced experiences of employees in their work, and establishes a good communication bridge between enterprises and society, enterprises and governments, enterprises and customers to promote

Second, focus on the center and grasp the key points. Propaganda work should be guided by the relevant national laws, regulations, principles and policies, grasp the correct public opinion orientation, obey and serve the central work, closely focus on hot issues related to the vital interests of employees, such as production and operation, enterprise development trends, power grid engineering construction, power supply services, and provide timely feedback to create a good public opinion atmosphere for the development of power supply in Gongcheng County.

Third, improve the mechanism and implement the responsibility. As the saying goes, "Fiona Fang cannot live without rules". If you want to do a good job in publicity, you must have a reasonable system guarantee. Gongcheng Water Conservancy and Electric Power Co., Ltd. timely formulated the Measures for the Administration of Propaganda Work and distributed it to all departments, stations and institutes, and made specific provisions on the procedures, scope, time limit and tasks of information submission. If each department and power supply station provide at least 2 articles per month, the company rents websites and briefings 12 articles throughout the year, including at least 10 news articles; Dispatching, substation, transformer inspection and other units provide 2 articles per month, and employ 6 articles throughout the year, including no less than 3 news and information articles. News articles are news, communication and information written by employees; Reprinted content is to collect domestic information, materials and abstracts about water conservancy and electric power. At the same time, we will set up a publicity and communication reporting team to capture news information in a timely and accurate manner, effectively publicize the company's key points, hotspots and highlights, and shape the company's good image.

Fourth, pay attention to rewards and improve enthusiasm. Gongcheng Water Conservancy and Electric Power Co., Ltd., as a county-level power supply enterprise, implements the supporting incentive method for news articles. Those who publish articles in newspapers, magazines, radio stations and television stations at or above the provincial level shall be rewarded according to relevant standards. At the same time, carry out the annual selection of advanced individuals for news propaganda work, and the relevant selection conditions and procedures shall be implemented in accordance with the annual selection notice; Give appropriate material rewards to advanced individuals who get publicity and reports from the company. Effectively mobilized the enthusiasm of all departments, stations and news articles of the company.

Fifth, innovate the way of publicity and make full use of network resources. Under the new situation, the way of publicity and reporting should make full use of network resources to make the propaganda work of enterprises more timely, accurate, distinctive and vivid. Therefore, Gongcheng Water Conservancy and Electric Power Co., Ltd. established its own website and opened up a novel and comprehensive external publicity window. Including company profile, company dynamics, electric power service, party building and political work, corporate culture and so on 14 columns, it has become an important way for superior units, brother units and the outside world to know about Gongcheng Water Conservancy and Electric Power Co., Ltd., and also an important platform for employees in the enterprise to learn from each other, learn from each other, communicate and supervise.

Six, pay attention to publicity and training, improve professional quality. "Take Wan Li Road and read thousands of books". In today's high-speed development, to do a good job in publicity, we must bring publicity and training into the scope of employee education, organize information personnel to conduct business training and exchange seminars, and comprehensively improve the comprehensive quality of information personnel. For example, Gongcheng Water Conservancy and Electric Power Company invites experts from time to time to educate and train information workers on basic knowledge such as official document writing, news writing and photography, and has achieved good results. The company has published articles in Guangxi Electric Power, Guangxi Daily, Guangxi Workers' Daily and Guangxi Labor Movement for many times. At the same time, Wang Yi, the full-time deputy secretary of the Party Committee of the company, is not only a member of the Photography Association of Guangxi Water Conservancy and Electric Power Group Co., Ltd., but also a special correspondent. Based on my many years of writing experience, I often organize communicators to train and collect opinions, and I can patiently coach and modify articles written by employees. His carefully polished articles can be published on various websites and media.

Seven, the content is diverse and the form is novel. Power supply enterprises belong to the service industry, which is inevitably regarded as a monopoly industry, that is, the so-called "electric tiger" and "electric bully". How to enhance corporate image and establish a good reputation, corporate image publicity has played a vital role. Gongcheng Water Conservancy and Electric Power Co., Ltd. carries out publicity activities related to the company's work through newspapers, radio, television, internet, government information platform and publicity to the countryside every year. For example, regularly carry out publicity activities such as marketing power supply services, knowledge of safe electricity use, electricity price policy, common sense of energy saving, handling of electricity accidents, laws and regulations, and at the same time combine cultural performances and moral lectures to enliven the publicity atmosphere.

In short, whether the enterprise can develop in an all-round way depends on further strengthening the propaganda work, grasping the correct guidance of propaganda and public opinion, winning the understanding and support of all sectors of society, establishing a good image of the enterprise, giving full play to the guidance and encouragement of propaganda and public opinion, reflecting the new ideas, new measures, new progress and new achievements of enterprise reform and development in a timely, accurate, true and vivid manner, and promoting the sound and rapid development of the enterprise.