What is the overall goal of deposit insurance publicity work?

Taking the Financial Knowledge Popularization Month as an opportunity, the Yangquan Central Branch of the People's Bank of China continued to use the "five combinations" to carry out deposit insurance promotion in accordance with the idea of ??"unified standards, precise implementation, and regular publicity", further enhancing the Public understanding of the deposit insurance system.

On-site centralized publicity is combined with "pair" publicity. On September 26, the Yangquan City Central Branch of the People's Bank of China organized some agricultural banking financial institutions to participate in the 2022 Farmers' Harvest Festival organized by the Pingding County Government. At the opening event of the Harvest Festival, each financial institution set up a deposit insurance promotion station, placed deposit insurance promotion display boards in prominent locations on the site, and played promotional videos to popularize deposit insurance knowledge to leading agricultural industrialization enterprises, cultural and creative enterprises, and people in characteristic villages. .

At the same time, 16 propaganda teams were set up to carry out paired propaganda in the fields, rural individual industrial and commercial households and farmers' homes to explain the scope of deposit insurance protection and deposit safety, so as to make people feel more at ease when depositing.

Combine positional publicity with online publicity. Each financial institution plays deposit insurance promotional slogans 24 hours a day on the LED screens of its outlets, and displays promotional slogans "eyeball-embedded"; it also sets up deposit insurance knowledge consultation desks, deposit insurance video display points, etc. in the business halls of its outlets. Online, each financial institution produced more than 20 promotional materials such as deposit insurance sand paintings and micro videos, and relied on new media platforms such as Douyin and Meipian to carry out contactless promotion through multiple channels.

Public awareness assessment and publicity combined. By producing deposit insurance awareness assessment questionnaires, each financial institution can promptly grasp the public's knowledge and recognition of deposit insurance knowledge within its jurisdiction, adjust publicity methods, determine publicity focus, supplement publicity content, achieve precise publicity, and improve the quality and effectiveness of deposit insurance publicity. .

Integrate the public with key groups. The Yangquan Central Branch of the People's Bank of China and Yangquan Normal College jointly launched the "Financial Knowledge into Campus Classroom" activity, teaching deposit insurance knowledge to more than 600 students who participated in the course, which improved the student group's awareness of deposit insurance.