Publicity report

I didn't write it wrong on purpose (typo in quotation marks)

1. At the entrance of the restaurant, I copied the rice

2. At the entrance of the garage, I filled the tire

3. At the entrance of the retail store, I sold it on the other side

4. At the entrance of the furniture store, I bought the furniture

. At the door of car wash shop: wash the car and wax

9. At the door of hotel: rice

1. At the door of fruit shop: carrot

11. Restaurant menu: chicken

12. Hardware store sign: stand

13. Sporting goods store sign. Signboard of parking lot: "Hmmm" car charges

17. Strike hard propaganda slogan: Strict "calendar" crackdown

18. Banner of an airport: Year of Youth

19. A traffic propaganda slogan: Overloading "almost" is harmful

2. A canteen menu: Fish Garden. Mountain bike advertisement: "riding" is endless

3. tonic advertisement: "turtle" is safe

4. glasses advertisement: "bright" is amazing

5. mosquito repellent advertisement: silent "mosquito"

6. transparent tape advertisement: irreplaceable "belt"

7. Air-conditioning advertisement: no sweat for life

11. Clothing store advertisement: "clothes" takes people

12. A laundry advertisement: "clothes" does not give up

13. A real estate company advertisement: all rooms are available

14. A cake advertisement: "cakes" rise step by step < p Advertisement of electric iron: 1 clothes are easy to follow

18, advertisement of fast food restaurant: "burning" is better

19, advertisement of washing machine: "leisure" wife and good mother

2, advertisement of hat company: taking people by "hat"

21, advertisement of treating lithiasis: making big stones smaller. Refrigerator advertisement: fresh refrigeration

25, hemorrhoid medicine advertisement: no fear of hemorrhoids

26, garden apartment advertisement: staying at home

27, dancing machine advertisement: smelling "machine" dancing

28, seafood advertisement: taking the "fresh" step

29, oral clinic advertisement: Gift shop advertisement: "gift" is a matter of course

Furniture stores type advertisements as "furniture"

A hotel signboard says "Thirteen is too full"

A real estate advertisement "Burying wealth on all sides" is very conspicuous

Pharmaceutical merchants put out homophonic advertisements such as "Don't stay in the next spot" and write "Stop". All kinds of beer are written as "all kinds of beer sprinkles"

-the top ten failed advertising slogans in China in 22

1. The man whose seven-brand suit makes women enchanted

2. Give melatonin as a gift

3. Jiuxin Miting soap: Look, You infected your daughter with mites

4. Jiaozi of Heaven smiled and watched the clouds fade

5. When your hair fell in love with fertilizer, it was unexpectedly good

6. Dano took your new choice day and night

7. Jordan chan's Hongxing Erke shoes

8. Come and go for a cup of Zhijiang

9. Dicky Cheung's Happy Lang

1. When the car arrived nearby, I suddenly realized-the advertising car, the billboard impressively wrote: Shanghai-Hangzhou sweaters are on sale, and in a particularly eye-catching font and color, I declared "tearing down the house and selling tiles to make up for the trip." I'm not surprised!

realistically speaking, since the reform and opening up, especially in recent years, China's advertising industry has made great progress, and there are many memorable advertising products in various media. But what I saw yesterday is not an individual phenomenon. Inferior advertising slogans such as "jumping prices", "bleeding painfully" and "earth-shattering price reduction" are common.

This explains at least a few problems: first, the advertising practitioners are mixed; second, they deliberately exaggerate and lack integrity; and third, they are impetuous. I hope that lame advertisements such as "demolishing houses and selling tiles to collect tolls" will disappear as soon as possible.

the plaque and name of the store are the symbols for customers to remember the characteristics of the store. Nowadays, shops in the island city are blooming everywhere, and people are paying more and more attention to "visual impact". All kinds of personalized store names have become the first move for merchants to make interesting points. Some common and familiar nouns have been replaced by novel names, which have become the name signs that attract the attention of stores and attract business.

The plaque name of the store is not only a symbol, but also a glimpse of its cultural taste, interest style and ideological realm. A novel and memorable, loud and catchy store name can make customers unforgettable and impressed. For example, Sichuan Cuisine Restaurant "spicy love soup" and "Food for the Sky" became famous overnight because of the popularity of film and television dramas. It sounds smooth and pleasant to hear. How can you pass by without making people want to visit the store?

However, some merchants believe that the name of a store next to it can "confuse the real with the fake", so "Donglaishun" is on fire, and various "Laishun" have appeared in the streets; Aunt Zhang became famous, and Aunt Li and Uncle Wang also went out. There are also some people who resort to "evil signs" for the sake of strangeness. In addition, some people who use homophonic characters as signs are everywhere, such as clothing stores called "clothes and clothes don't give up".

There are all kinds of porridge in the porridge land, which dazzles people. When read in Shanghai dialect, it's made in heaven! A clothing store on Pudong Avenue, named Yiyi Bushe, was sitting on the bus and looking at the scenery outside the window, which left a deep impression on the name of the store. The idea came from reluctance. There is a hairdresser at the intersection of Shiquan Street and Wuqueqiao Road, which is called "Dingjian". A customer understands the name of the store like this: "Top Cut" is the homonym of "Top", which means "First-class technology"; "scissors" is "scissors", which represents the hairdressing industry; "Top" can also be understood as "top of the head", indicating that the service object is "hair"-the name of the two words expresses three meanings. The names of some shops are very colorful, which has played a role in attracting customers into the door. A grocery store, the name of the store is "miscellaneous"; A store that specializes in large-size clothes is called "Fat People Don't Worry", and the name of the store clearly expresses the market positioning and effect; There is a men's underwear store named Neiku Square. Neiku is the homonym of underwear, and cool means fashion. Bifengfang has a clothing store called "Chuanbang", which means "dressing you" and dressing you up. The owner is three young women, all of whom are good at matching clothes. In Suzhou dialect, "wearing a gang" means "exposing the stuffing", which is derogatory and praised, but the response is very good, and many customers come in at this store name.

Xia Wei, the chairman of Yikelong, attaches great importance to the name of the store, and the names of his own clothing stores are all unique, namely "Armed", "Grace" and "Edge". She said that the first thing customers see is the name of the store, not the goods. A good name will arouse customers' desire to know about the store and its goods. A good store name is one of the best ways to attract customers.

in my opinion, a good store name should be easy to understand and remember, widely recognized, friendly and easy to spread, and it is best to find it from the most frequently used daily expressions; Unique, can attract customers' attention, express rich meaning, has a certain cultural content, and is appreciated for elegance and vulgarity; It is even better if the market positioning and industry characteristics can be included in the store name. However, people concerned believe that although a good store name can bring business, merchants can't hold the idea of "one handsome man covers all the ugliness", and the business performance depends on the basic elements such as goods, service quality and varieties. The signboard of the store should not only be eye-catching, but also be "harmonious" even if it is homophonic, and respect the cultural tradition and social value orientation. However, in addition to the name of the store, packaging the overall image of the store and giving certain characteristics to the goods and services, we can truly grasp the hearts of customers and make the store name a veritable golden signboard.

Also, regarding the nonstandard use of Chinese characters, firstly, traditional Chinese characters (except registered trademark stereotypes) are used, mainly celebrity inscriptions and registered trademark traditional Chinese characters are not marked with the "R" sign; Second, when foreign languages are used alone or both Chinese and foreign languages are used together, standardized Chinese characters are not the main ones, supplemented by foreign languages, and there is a phenomenon that English is huge and Chinese is extremely small; The third is to use typos and other words; Fourth, the use of idioms in advertisements does not conform to the regulations, causing misleading; Fifth, the propaganda and advertising language of health care products are not standardized. "PK" has often appeared in newspapers recently. Although some people may know the meaning of these two initials, such a phrase usage violates state regulations. If the newspaper must quote, it should put double quotation marks on "PK" and add Chinese translation, such as "PK".

There are many "stealth bombs" hidden in it! For example, the "silent mosquito" in mosquito-repellent incense advertisements; The beauty shop's "I shape myself"; The "endless riding" of motorcycles will confuse many people and lead to misunderstanding of Chinese.

With the development of society, a serious "virus" has flowed into our country, which is called typo. On the street, in newspapers and movies, typos can be seen everywhere.