Aauto Quicker is a secondary e-commerce. Is there anything particular about advertising?

Aauto Quicker's information flow advertisement began public beta in March 20 17. After nearly two years of operation, it has gradually opened up the traffic and technical capabilities of the A Auto Quick platform, empowered more business partners, and built a short video social marketing platform in A Auto Quick.

In Aauto Quicker, the quality of short video content is very important. The original ecological advertising content is advertising, and advertising is content. So, how do those high-conversion information flow advertisements become explosions?

Play Aauto faster information flow advertising, the following material requirements are worth noting:

1. Material content requirements

(1) Truthfulness. Advertisements should tell the truth and try their best to prove that what they say is true.

② Good, select the core point of the product to infect users, which is delicious, fun, delicious and easy to use.

③ The picture is clear and the sensory experience is of high quality.

(4) Guide users to act, and tell them how to act.

2. Selection of information flow advertising material types

Print advertising: clear picture, clear structure, short and pithy copy, highlighting key points. The quality of the picture material determines the quality of the advertising province. High-quality materials will make advertisements more pleasing to the eye and have a better visual experience.

The background of the picture is to set off the atmosphere and highlight the text and main objects. The main commodities should be conspicuous and easy to see. Copywriting should convey advertising information intuitively.

Video advertising: The cover of video advertising should be clearly visible, which is more conducive to attracting users to watch your video. Secondly, the video content should be novel and creative. At the same time, video can convey much more content than words.

The video genre can be selected from sitcoms, live-action performances, action stores or screen recordings.

3. Video material requirements

Video format: MP4

Codec: H.264

Minimum video requirements,

Below this requirement, it cannot be placed as an advertisement:

Resolution: width &; Height > =720p,

Code rate > = 3000kps

Frame rate > =20fps

Audio > =64kbps

Suggested video size: 1440* 1920.

Video size:/kloc-within 0/00 meter

Video length: up to 57s.

4. Video cover

The first frame of the video will be used as the cover of the material, or a cover with the same resolution as the video can be uploaded separately on the advertising platform. Making an attractive video cover can improve the click-through rate.

Upload the cover separately: consistent with the length, width and size of the video, at least within 720P and 200k K K.

High-quality cover case display, clear theme and copy, with coupons. Let consumers be attracted by your content at a glance, tell consumers directly that your products are preferential, and attract consumers with preferential functions.

5. Advertising slogan

Sell a copy that introduces your product.

Restriction requirements: within 40 Chinese characters, 1 Chinese character =2 English characters. Please use Chinese characters and punctuation marks that can be entered through the keyboard. Please do not use emoticons, facial expressions, special symbols, foreign languages, etc. , otherwise it may not be displayed normally.