What does network marketing mean?

Network marketing is a new marketing method with low cost and good effect, so it has won the favor and welcome of enterprises. But network marketing is a new thing after all, and it is difficult to find compound talents who know both network technology and network marketing.

Major companies are often eager for talents, but it is difficult to recruit suitable talents, which has become a major bottleneck restricting enterprises to carry out online marketing and achieve all-round development. At present, the demand gap of network marketing talents is large, and the market is popular. Compared with other industries, they often have better career development prospects and huge development space.

1, more and more netizens provide the consumption base.

By the end of 20 17 and 12, the number of netizens in China had reached 77 10/00000, with an annual increase of 50.27 million netizens. The Internet penetration rate was 55.9%, 2.6 percentage points higher than the end of 20 16.

According to Analysys statistics, the transaction scale of China e-commerce market in 20 17 was 2 1 trillion yuan, up by 13.2% year-on-year.

2. Search engine will become the first marketing tool.

Search engine has always been the main online marketing tool, and its position will not be shaken in the short term. With the rapid development of search engines, many more professional and advanced search engines will be developed, which will bring broader development space for network marketing. The mode of search engine will also change. The previous keyword search and targeted advertising will continue to be used, while local promotion and professional search will also be incorporated into the system, making the search engine, the main online sales method, more perfect.

3. The marketing value of corporate websites will be improved.

In 2007, internet society of china Enterprise Website Construction Guide was officially released, which played an active guiding role based on the in-depth investigation of Web standards. Many websites that do not meet the WEB standards will not work normally, and users will not be able to browse the website information, which urges enterprises to formally establish websites under the guidance of online marketing, thus improving the online sales value of enterprise websites.

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4. Online advertising will have a great development space.

The advantages of online advertising are remarkable, mainly in the following aspects:

(1) has a large price difference and a wide coverage area;

(2) Low cost, about one tenth of the traditional advertising form;

(3) It can communicate with customers in real time, and use rational persuasion to facilitate the conclusion of the transaction, with high efficiency.

Internet advertising with obvious advantages will surely become a hot spot of competition and gain broad development space in the era of online marketing.

5. User experience will get enough attention.

After the rapid development of network marketing, it will inevitably go to the stage of refined management and pay more attention to the quality of details, so user experience will become an important consideration in the reform of enterprise network marketing. Perfecting user experience will become an effort direction of network marketing, and at the same time, user experience will also provide conditions for enterprises to enhance the competitiveness of network marketing.

6. The government will increase its support for the Internet industry.

The government has begun to urge the reduction of internet fees and the increase of internet speed. Whether the operators agree or not, this will be the general trend. The direct impact is that it greatly facilitates the efficiency of netizens using the Internet, and enterprises can do more.

Employment direction of network marketing

I. SEO commissioners and supervisors

Requires high SEO technical ability.

Strong comprehensive ability and competitive advantage, 62% of the enterprises that recruit SEO specialists also require many skills.

Executives require advanced SEO strategy-making ability.

Second, the network promotion Commissioner

The requirement for integrated marketing promotion ability is higher.

Comprehensive ability has advantages, such as SEO, landing page design and optimization.

Three. SEM commissioners and supervisors

The requirement for SEM ability is high.

Strong comprehensive ability and many advantages, combined with SEO to do SEM and landing page A/B test, combined with integrated marketing to design creative solutions simultaneously.

Make a data analysis report as the basis for advertising selection and budget.

Monitor the delivery effect and make a statistical report on the delivery effect.

Supervisors need high experience in SEM advertising.

Fourth, website planning.

Need to be familiar with industry, business model, product positioning and business direction.

Planning website positioning, direction, category structure and business type; Design website architecture and functions

Organize and plan special events, and be responsible for the implementation and release of website activities.

According to the operation data, analyze and summarize regularly to optimize the user experience of the website.

Verb (abbreviation for verb) Internet product manager

Familiar with Internet business model, product model and working methods of team functions.

According to the strategy, business and market demand, tap the core competitiveness of Internet products and make product planning.

Innovate, improve Internet products, and deeply tap user needs.

Promote and complete the design, development, promotion and online operation of Internet products.

Track and evaluate the promotion effect and put forward feasible marketing improvement in time.

Need strong business awareness and communication and coordination skills.

Six, network marketing specialist, director

It requires high comprehensive ability.

The function focuses on marketing promotion.

Need to skillfully use various integrated marketing methods.

Need execution and team consciousness.

VII. Website Operation Commissioner and Director

It requires high comprehensive ability.

Functions focus on website construction and operation.

Familiar with data analysis and make analysis report.

Plan and implement website activities.

The supervisor needs to set operational indicators and supervise the team to complete them.

The supervisor needs to establish a data analysis model to guide the team work.

Executives need to be familiar with products, customers, competitive products and business operations.

Eight, e-commerce, Taobao Commissioner

It requires high comprehensive ability.

The function focuses on website operation and customer management.

Need to skillfully use various integrated marketing methods.

Ability of creativity, copywriting and event planning.

Nine, e-commerce director, Taobao store manager

It requires high comprehensive ability.

The function emphasizes team management.

Familiar with data analysis, make analysis model and guide team work.

Familiar with B2C/B2B sales model.

Organize product promotion and product development plan and guide the team to implement it.

Familiar with industry, products and competitors.

Under such social and economic background, the vigorous development of online marketing industry has become an inevitable trend, and the demand for talents is also growing. Seize this opportunity, systematically learn network marketing skills and choose famous enterprises for you.