Seafood restaurant activity plan

In order to ensure that work or things can be carried out efficiently, it is often necessary to prepare a specific, detailed and highly targeted plan in advance. The plan is a written plan with strong operability. So what issues need to be paid attention to when formulating a plan? Below is the seafood restaurant activity plan that I collected and compiled, I hope it can help everyone. Seafood restaurant activity plan 1

First, characteristics

The key point is to "fresh" and convey the characteristics of freshness to consumers

Specific methods:

1. The place where seafood is placed must be clean and tidy, fresh and odor-free, and attention must be paid to the aesthetics of the display

2. The technology and methods of seafood preservation are very important (you know more about it than I do) )

3. Use coated paper to print a three-fold promotional page. The content is combined with simple black and white lines and plain fishing village scene cartoons to introduce the characteristics and nutritional value of Ningbo seafood and seafood products, emphasizing " "Ningbo Seafood" is produced in pollution-free sea areas and is delivered at low temperature within xx hours. Activity content: You come to eat, and I will deliver it. For customers who consume our seafood, we will provide free flow of Suntory beer or juice, which will be cool this summer. Add a 20 yuan voucher to each leaflet (the voucher cannot be used for the first purchase)

The above is for external publicity

4. Use A4 size copper plate Make 20 sheets of paper, including:

1) Slogan: Be honest, do things down-to-earth, cook seafood with heart——————“Geography——Ningbo Seafood Starts from the Heart”

2) Pictures and texts, showing exquisite pictures of seafood and introducing the names, nutritional values ??and pharmacological effects of each seafood (such as which seafood nourishes yin and nourishes the kidneys, which seafood nourishes the skin and whitens the skin, and which seafood Seafood strengthens muscles and bones, etc.). They are placed in eye-catching positions in the dishes

Second, profit-sharing activities

Different types of seafood activities are regularly launched seven days a week, such as how much discount xx is on Monday, how much discount xx is on Tuesday, and Wednesday What kind of drinks are you getting?

Third, train employees

Make every field employee familiar with seafood, including the name, type, eating method, nutritional value, etc. of seafood.

Fourth, matters needing attention

1. On the basis of being able to make excellent seafood geographically, including the soundness of all work

2. It must be fresh, even if it is wasted in the early stage, because it is necessary to promote the popularity and characteristics of the store in the early stage. Otherwise, as time goes by, the advertisement will be temporary and will not have a long-term effect.

3. Be sure to pay attention to food hygiene and safety. Seafood restaurant activity plan 2

Purpose of the activity:

1. Increase the hotel’s catering popularity and comprehensive income;

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2. Train the chef team and catering service staff’s service and sales capabilities;

3. Improve the managers’ ability to organize food festivals;

Creative seafood taste·· ····Activity theme: Inheriting the classic private house food culture

Interpretation of Jiu Dynasty’s specialties—private house seafood

Introduction to the food festival:

This event is held The Seafood Food Festival is based on the cooking methods of Dawei Jiuchao Private Kitchen, and further integrates Sichuan, Hunan, and Cantonese flavors to cook seafood, fully embodying healthy taste and inheriting private food culture. No less than ten types of seafood will be launched during the food festival to meet the freshness requirements of more diners.

Event time:

20xx, xx, xx - xx, xx

Event location:

Banquet Hall on the third floor , each box

Discount plan:

A great gift: All guests who come to the store for consumption during the event will receive a free bottle of freshly squeezed juice or soy milk for each table;

Second gift: 10% discount on all casual seafood dishes;

Triple gift: super discounted standard set meal (688 yuan/table, 888 yuan/table, 1088 yuan/table), this standard The package is no longer discounted, but you can still enjoy the first discount.

Four great gifts: Each table of the standard set meal comes with 5 bottles of brand beer.

Five great gifts: Each table is limited to two types of special-priced seafood, without any restrictions.

Six gifts: Spend any standard package to participate in the on-site "gift carousel" (gifts are given to hotel rooms of various room types)

The specific activity plan is as follows:

1. The marketing department is responsible for planning, formulation and advertising:

1. Design and production of two roll-up banners (the content includes: the benefits of eating more aquatic products, the main content of the activity, Discount plan, the background is based on the famous seafood landscape, with aqua blue as the tone, and the background picture is matched with the launched seafood varieties);

2. The content of the elevator advertisement refers to the roll-up banner;

3. Assist the catering department with reception work during the event.

4. Carry out visits to key customers and promote events carefully and comprehensively;

2. The catering department is responsible for dish promotion:

1. Menu design and Production, price setting.

2. Dishes training;

3. Dishes promotion (focusing on the organic combination of dishes and concept promotion).

4. Design and production of table cards;

3. Tasks of the kitchen department:

1. Development of dishes;

2. Processing and cooking of dishes;

3. The kitchen must ensure the speed of serving food during the event;

4. Construction of the exhibition stand in the elevator room on the third floor.

5. Construction of the booth in the first floor hall. Seafood restaurant activity plan 3

1. Background information

In a large aquatic product trading market in a medium-sized city with a population of 1 million, a small aquatic product store sells ordinary aquatic products. The owner has a business area of ??50 square meters and an average daily turnover of 10,000 yuan. The business is tepid and the reputation of the store is average. As the New Year approaches, the store is preparing to make corresponding business promotions and expand profits.

2. Promotional Goals

To seize the market during the peak season, actively maintain the store's market position, and at the same time actively launch new products of the store during the holidays, aiming at the vacancies in the high-end market and people's lack of conventional products. Tired of food, we introduced new seafood products outside the market, making our store's share of the high-end market as high as 80%. Through this activity, we will stimulate consumption, open up the market for new products, and also increase the visibility of our store

3. Promotional objects

Our store

New and old customers and high-end customers Product Potential Customers

IV. Promotion Time

Content: From January 10, 20xx to January 21, 20xx, anyone who purchases more than 200 yuan of goods in our store will receive a gift of 30 yuan. Vouchers or rice cakes (necessary items for Chinese New Year), if you spend 500 yuan or more, you will get our newly launched high-end seafood as a gift. If you spend 1,000 yuan or more, you will get a 100 yuan hotel voucher.

5. Promotion location

Promotion time: January 10, 20xx - January 21, 20xx, promotion location: aquatic product store

6. Promotional Products

Our store mainly focuses on traditional seafood, supplemented by newly introduced seafood.

7. Promotion methods

Personnel promotion, vouchers, and gift items.

8. Plan execution

(Promotion theme, specific action steps, etc.) Theme: Perfect life, high-end enjoyment, colorful gifts

Steps:

1. The advertisements will be posted at various traffic points and leaflets will be distributed to distribute the message to every corner of the city. It is estimated that 20,000 leaflets will be distributed. Hang banners in various cities and post posters in various communities.

2. To exaggerate the festive atmosphere at the promotional event site, there should be Spring Festival festive banners in the store with colorful balloons hanging on them. Use blue as the main background to render the atmosphere of the store.

a. Play some classical music in the store atmosphere, catering to the background layout of the blue ocean, and remind people of the healthy and nutritious blue ocean food.

b. The fish tank layout is themed with freshness and health, showing people the rich marine delicacies.

3. Gifts and related items

a. All customers can receive one gift by paying the bill, and no more can be received; new customers who purchase more than 300 yuan will receive a consumption coupon. Or a piece of rice cake. If customers have any doubts about this event, terminal sales staff will provide detailed explanations. The final interpretation of this activity rests with this store.

Note: The consumption coupons can not only be used for cash directly in our store, but also used for processing fees at relevant high-end hotels to make delicious seafood for everyone for free.

b. Gift giving will only be carried out during the event

4. Increase publicity. After this event is over, there will be promotions on the 15th day of the first lunar month. Since these important festivals are not long apart, this promotion can be extended to the next event. You can also take advantage of the larger customer flow and Lantern Festival promotions.

9. Highlights of the plan

1. The introduction of new products has made great contributions to consolidating old customers and attracting customers, and has given the green light to the store's reputation.

2. Cooperate with the hotel and use your own advantages to bring discounts to customers while achieving a win-win situation for both parties.

3. The gift of products is very particular. While giving away gifts (new high-end seafood), we also implement our store’s experiential marketing strategy, which is conducive to our store’s new products opening up the market.

10. Personnel preparation

Store manager: one person, responsible for the coordination and management of all things, as well as the handling of emergencies.

Sales and shopping guides: 3 people, responsible for transforming customer requirements and selecting the products they need most. After-sales support:

1 person, responsible for processing related seafood according to customer requirements.

Sales promotion: 2 people, responsible for explaining to customers at the door of the store, attracting customers to enter the store to learn more

11. Cost budget

Number of gifts and The price of gift vouchers is controlled at around 30 yuan per copy, and a gift voucher of around 200 is required. Preliminary estimates of the cost of the gift are approximately 6,000 yuan. The new product is free of 60 yuan each, the cost price is 40 yuan, 100 copies are given, and the required fee is 4,000. The hotel consumption coupon is 100 yuan each, the cost is 80 yuan, 50 copies are given, and the required fee is 4,000. Advertising costs, 20,000 flyers, 1,500 yuan, plus banners and posters and labor costs, the total is estimated to be 20xx yuan, the total cost is: 16,000 yuan.

12. Expected results

Achieve a 4-fold increase in sales and a 3-fold increase in profits during the peak season, and new product sales account for 20%.

While raising awareness, it also opened up new product markets.

Thirteen. Notes on promotional activities:

From the perspective of the entire market, more than 80% of seafood sales come from promoters; in addition, a large part of sales come from The absolute main recommendation from dealer owners. Therefore, we focus our promotional activities at these points of sale.

Recruitment promotion: Promoter demonstration and detailed explanation.

Display and image update: Compare different types of seafood and provide detailed information about the seafood. Pay attention to the investment of resources and the concentration of superior forces. During the peak season, other stores also invest heavily, and it is estimated that each store will invest even more. Therefore, all localities must pay attention to leveraging their own strength and concentrating superior forces, and must seize the key link of proactively intercepting customers and bringing them to the counter.