Creative Beer Posters-Interpretation and Analysis of Beer Posters

How about designing a beer poster together?

How about designing a beer poster together? 1. Understand your own advantages. In the process of designing promotional posters, we should understand what we want What is the key point to convey, that is, the main message we want to convey. Therefore, I want to know why I should design my own promotional poster, and further design a good poster through these aspects, so that more people can know that this kind of promotional effect is good. 2. Clarify the strength of your own brand. In the process of designing promotional posters, it is necessary to clarify the strength of your own brand. In other words, we should achieve better publicity effects through poster design, and we should also do it in different products. set up. In addition, we should also understand its role in product promotion design. After all, in the process of product promotion. If we do our job well little by little, then we can get the best service experience. Tsingtao Beer’s H5 copywriter just wants to get drunk at this moment

The Spring Festival has come and gone, and before you know it, everyone has started working again!

This Spring Festival, Qingdao Bottle of Wine’s An H5 copywriting can warm people’s hearts and stomachs~~~

Taking the Spring Festival as an opportunity to convey the brand’s proposition of “happy gathering”

Choose a perceptual way to enhance the relationship with consumers Communication

In fact, it is a continuous three-step process, like a heart-warming little soft article

Interconnected, step by step

The first step: Launched the "Buy Tsingtao Beer, Get Miles Home" campaign

A visually created series of heart-warming dynamic posters appeared in front of everyone,

Officially launched the "Buy Tsingtao Beer, Get Miles Home" campaign.

The charity charity activity of "Homecoming Miles":

Open H5 and walk into this gathering street.

There are the laughter and laughter of people gathering together, but also the loneliness and sadness of people unable to gather together.

When you enter the dreamland of the New Year

He carries the longing for his loved ones

Through the streets and alleys

Open 23 hours a day

In addition to the convenience store

there is also his longing for his loved ones

When you are savoring the taste of your own home

other people’s The reunion is missing one person

The H5 screen uses the contrasting technique in our copywriting class and is composed of two parts:

The first half is a happy gathering scene of a family drinking Tsingtao beer

The lower part is about people who cannot go home due to various reasons

The divided scenes and the distinct emotions of warm and cold also form a great contrast

In addition The touching background music makes this H5 full of touching power.

Step 2: Participation method

This warm copy further improves the brand temperature

And all H5 scene maps are connected

It can also form a New Year’s street view

It conveys a warm atmosphere of fireworks

The third step, purchase tips

In H5 , 4 miles will be donated for every box of Tsingtao beer purchased,

0.5 miles will be donated for each share to support love.

This event is expected to donate 100,000 miles, and the actual number of donated miles will prevail.

To buy beer, go to JD.com’s “Warm Heart Gathering Bar” (renovated from JD.com’s Tsingtao Beer flagship store).

At the same time, Tsingtao Beer’s official WeChat account has also launched a “New Year’s Blessing Emoticon Pack”, adding a touch of joy to the New Year.

At the same time, taking advantage of the channel advantages of the Internet

Increase publicity efforts

In the end, the accumulated donation miles through the purchase of Tsingtao Beer exceeded 110,000, and the number of H5 page views (As of February 14) reached nearly 800,000.

Different from other brands’ Spring Festival copywriting

Tsingtao Beer has uniquely seen the pain points of people who cannot go home,

using a warm and grateful marketing Method

Help people who cannot return home to buy tickets, and also convey emotions

The Spring Festival is about the concept of "reunion", and is targeted at these people who cannot return home

This wave of creativity of Tsingtao Beer uses heart-warming themes as the starting point

It stands out among many brands taking advantage of the Spring Festival to go home

It deeply explores the stories in the wine, The connotation in wine realizes brand empowerment

Let us see a different Spring Festival story

Let you keep buying and buying~~~

Have you thought of such a technique?

Why don’t you write a copy yourself from a different perspective for the case at hand? Interpretation and Analysis of Beer Posters

Interpretation and Analysis of Beer Posters

With the continuous development of the beer market, major beer brands have begun to invest heavily in poster advertising in order to attract consumers. For consumers, how to understand beer posters and choose beer that suits their taste has become a more important thing. Therefore, this article will interpret and analyze beer posters to help consumers choose beer better.

Part One: Interpretation of Pictures in Posters

In beer posters, pictures are usually the first to attract people. If consumers can correctly interpret the meaning expressed in the picture, they can better understand the characteristics of the brand and the taste of the product. For example, common picture elements in beer posters include beer glasses, malt, ears of wheat, beer bottles, beer cans, etc. Among them, the beer glass is a more classic element, which usually represents the eye-catchingness and taste of beer. And if there are more malts and wheat ears in the picture on the poster, it means that the brand focuses on the richness of taste and the balance of taste.

Part 2: Interpretation of text in posters

In addition to pictures, the text in beer posters cannot be ignored. From the title to the slogan, every sentence has its own characteristics and meaning. Therefore, consumers need to read the text on the poster carefully to better understand the characteristics of the brand and the characteristics of the product. For example, the title on a poster will often use bold and red fonts to highlight the brand's features and selling points. Advertising slogans usually use concise and clear language to allow consumers to better remember and understand the brand's products.

Part Three: Interpretation of Color in Posters

In beer posters, color is also a very important element. Different colors can represent different characteristics and meanings. For example, red represents passion and motivation and is often used in brand logos; blue represents refreshment and purity, which is perfect for showing the taste of beer. Green is usually used to show the naturalness and health of beer, such as organic beer. Therefore, consumers can understand the characteristics of the brand and the characteristics of the product based on the colors on the poster, so that they can better choose the beer that suits their taste.

Conclusion:

Through the interpretation and analysis of beer posters, consumers can better understand the characteristics of beer brands and products, and choose beer that suits their taste. At the same time, for beer brands, they also need to fully demonstrate their own features and characteristics in poster design to better attract consumers' attention. Therefore, it is very important for consumers and brands to understand the design and meaning of beer posters.