Tell me if there are any problems with the elements that must be included in the advertising design.

The purpose of print advertising design is to strengthen sales. In other words, it is based on advertising and design to promote products, brands, activities and so on. The earliest advertising design was the small bulletin board of early newspapers, which appeared in the form of graphic design.

1. Positioning is a scientific analysis of the products, services, enterprises and concepts to be promoted by advertisements; And aim at the center of consumer consciousness to determine the position of advertising in the market. Advertising positioning is the result of product positioning, so it must obey product positioning.

2. Creativity is to express the positioning of advertisements conceptually, and to create artistic expressions with practical and emotional effects, and to express the theme of advertisements through creativity. As an advertising creator, the most important thing is to develop the habit of seeking the relationship between things spiritually.

4. The text can also be called an advertising article, which is a display of the title and a detailed explanation of the title. In poster advertisements, all elements are very important, but it is often the text that ultimately reflects the advertising content, which can satisfy consumers' curiosity and urge consumers to take purchase actions.

5. Advertising language is a complete short sentence that expresses the nature of goods and the style of enterprises. Structurally, slogans are very similar to titles. In fact, many slogans have evolved from titles.

6. The brand name consists of several characters and must be understood as a whole. Combined characters are also called "combined characters" or "standard fonts".

7. Trademarks are business signs and marks, which ensure the quality of commodities or business activities and are an important basis for distinguishing and identifying commodities. In other words, the form of trademark design can be taken from Chinese and English characters and visual symbols of brand name or company name.

In most advertisements, illustrations occupy more position than copywriting, and they play an equally important role in promoting goods. In some advertisements, illustration is even more important than copy.

Advertising, the universality of advertising and conveying information through artistic means are the most basic characteristics of modern advertising. Only by amplifying the characteristics of products can we guide consumers to recognize and buy like a lighthouse in the vast business sea.