About hotel event planning

7 articles on hotel event planning

Event planning is a written plan formulated after comprehensive consideration of factors related to the event. So what does excellent hotel event planning look like? Now I will bring you some information about hotel event planning, I hope you will like it. About hotel event planning 1

1. Time

__month__ day - __month__ day.

2. Location

__ Grand Hotel.

3. Activity goals and purposes

1. Let customers know about Jinjiang Hotel and dispel their various concerns about consumption levels.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing venue resources and mobilize business potential during off-peak periods;

4 , Gather the joint efforts of hotel sales, mobilize the enthusiasm of all employees, and implement bundled business.

4. Public Targets

Individual travelers, families, relatives and friends during __ Festival.

5. Positioning

"Rongrong__Love Reunion and Family Wanxing" has become a high-end hotel with increasing consumption level. First of all, it is unique in its advertising campaign. The activities are unique and refreshing, creating a warm and warm atmosphere at the festival.

6. Promotional activity package

1) The food in the food court is priced at 10 yuan, and Yanjing pure beer is buy one and get one free.

2) 20% off on dishes in the VIP room. Spend more than RMB 300 to get a RMB 20 voucher and free KTV afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3) Based on __ Festival culture, we launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings. Book a reunion banquet and get a ktv afternoon session. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principles of "authenticity" and "original flavor". Family meals and gatherings of relatives and friends are the main source of customers at this stage. Then the hotel's products should mainly meet the needs of this type of guests. The dishes should be light in taste, suitable for all ages, large in quantity, and moderately priced. The hotel should also launch banquets of all levels in a timely manner, with special dishes and signature dishes interspersed here. , new dishes, etc., so that consumers can fully understand the level of the hotel's chefs, and promote the establishment and promotion of the hotel's image and brand. This is the main purpose of this marketing and the theme item in this event.

7. Analysis of the effectiveness of marketing activities

1. This planning embodies the general marketing idea of ??__ Grand Hotel of "seeking momentum first and then profit" (that is, seeking popularity first), Allowing customers to dare to enter the hotel for consumption will allow the hotel's service facilities to be recognized by the majority of customers. The discounts for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are tilted towards the catering department, so as to increase the popularity of catering through departmental linkage.

2. This activity will leave customers with many beautiful and sweet memories and deepen their understanding of Jin Jiang Hotel.

8. Budget and advertising planning

1. 50 banner ads on the main roads of __ County. The cost is 3,500 yuan. Responsible for __.

2. All mobile phone numbers ending in 6, 8, and 9 in __ County are covered by blanket text messages. It is estimated that __ items will be issued for ***__ yuan. Responsible for __.

3. Rent a special promotional vehicle to drive around the city for 10 days. The cost is __ yuan. Mr. Feng is responsible.

4. All taxis in Qiyang County must post advertisements. The cost is __ yuan. Minister Jiang is in charge.

5. Organize employees to take to the streets for training and distribute promotional materials. The cost is __ yuan. Manager Jiang and Manager Yang are in charge.

6. The cost of making 400 consumer coupons is 50 yuan. Responsible for __.

Attached: Advertising words

1. There are many surprises given away during the New__New Entertainment and New Consumption__ Festival.

2. Each dish in the new __ new taste food court is priced at 10 yuan, and buy one get one free beer. About hotel event planning 2

Hotel marketing is a study of how hotels identify, analyze, evaluate, select and utilize market opportunities in fierce competition and changing market environments, and how to develop marketable products. , to explore the best form and most reasonable way of hotel production and sales, with the purpose of obtaining maximum economic benefits with the least labor consumption. A boss's business awareness directly or indirectly determines the future development of a hotel.

__ Day is my country’s traditional __ Festival and the second largest traditional festival in my country after __ Festival. __ is right in the middle of autumn, so it is called __ festival. The ancient Chinese calendar called August in the middle of autumn "Zhongqiu", so the Mid-Autumn Festival is also called "Zhongqiu Festival". The __ Festival is coming. Based on the actual situation of the hotel and traditional Chinese national customs, in order to better carry out hotel sales and service work and achieve a double harvest of economic and social benefits, this plan is specially formulated.

1. Target market analysis

The hotel’s customers are mainly middle- and upper-class people and government agency staff, but many of them are spending private money, which requires the hotel to improve its quality. must take into account the personal interests of those consumers with private funds.

2. Pricing strategy

1. The meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival should be considered, and discounts can be used (it is recommended to use this method) or directly reduce the price.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The price of the Mid-Autumn Festival set meal (explained below) should not be too high, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid-Autumn Festival (but it must be based on the hotel's net profit).

3. Marketing Strategy

1. Create a set meal specifically for the Mid-Autumn Festival, which can be divided into affordable, middle, and high school according to the actual situation, including meals for two people, meals for three people, etc. The type and theme should reflect family reunion, and mooncakes can be given as gifts (the price does not need to be too high).

2. If one person in the family has a birthday on __ month __, with valid documents (household registration book and ID card), you can enjoy a 50-40% discount on dining at the hotel (according to the hotel actual decision) offers. It is recommended to recommend the Mid-Autumn Festival package to them.

3. If your mobile phone or landline phone number ends in __ (within __ area), you can enjoy 50-40% off when dining in the hotel with valid documents (household registration book and ID card) ( Discounts are based on actual decisions of the hotel). It is recommended to recommend the Mid-Autumn Festival package to them. It would be best for the hotel to contact these people directly.

4. Since our hotel does not have accommodation services for the time being, it can cooperate with other large hotels that mainly focus on accommodation to introduce customers to each other. This can increase the customer base and reduce some related expenses. Special cars can be used to pick up and drop off these customers, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to __ Festival after the meal (the name, phone number, address, and website of the hotel should be printed on them).

6. The event will be held from __ to __ of the lunar calendar.

IV. Promotion Strategy

1. Place outdoor advertisements near the entrance of the hotel, train stations, and bus stations (outdoor advertisements mainly use inkjet printing and a combination of banners.

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2. Combine TV, street banners and newspaper advertising.

3. You can try mobile phone text message advertising. The focus of group FA is the old customers of the original hotel. Be careful to use appropriate language. , mainly introducing the latest activities of the hotel.

4. Flyers can also be used for advertising, but the quality of the flyers must be high.

Note: You can choose several types of the above advertisements at the same time. The focus of promotion is in the urban area, and it can also be promoted to surrounding counties and cities. The advertising audience must be at least 150,000 people.

5. Other related strategies

Security must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this can be detailed later) content); play some high-grade music in the hall; the food must be served quickly; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

6. Effect prediction

If promotion and related services are in place, the income will be at least 1.5 times the usual income.

7. Other suggestions

1. Equip a computer in the service hall to save some key customer information at any time.

2. Under the condition of obtaining the customer's consent, enter the customer's information into the database (the key is the customer's name and mobile phone number) to serve future promotions (this content can be refined in the future).

3. Complete the hotel’s website as soon as possible. The website must be made by professionals. The domain name must be simple and easy to remember. The design of the web page must reflect the characteristics of the hotel. The colors should be mainly warm. , it is best to have a large FLASH animation on the homepage, as well as a news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's visibility through online marketing (the biggest advantage is a large audience and low cost). About hotel event planning 3

1. Origin of the event

In order to celebrate the annual "__" International __ Day and let everyone have a happy and meaningful festival, We have prepared a wonderful cultural evening party, colorful cakes, and the restaurant doors of each department are decorated with colorful balloons. At that time, each department in Jiangnan will launch a series of high-quality dishes and delicacies. Through the development of this event, we will improve __ in __ and __ The reputation attracts more families to come to Jiangnan for consumption, allowing parents and children to come to __ to share delicious food and experience happiness.

2. Activity time

__month__--__month__.

3. Activity theme

Infinite joy and excitement - __Art__ Festival.

4. Activity Content

At that time, each department of __ will plan theme activities to give participating friends a surprise, a happiness, an unforgettable memory, and a life that will be unforgettable. 20__ year __ day.

(1) Grand Hotel’s “Unlimited Fun and Wonderful” Art Children’s Day Party Program Design:

Anyone who orders the Grand Hotel’s children’s package can come to the host before the party starts Please sign up to participate in the following activities and competitions (calling and painting competitions must be registered in advance), and all winning children will receive gifts.

1. Singing competition: The repertoire is twenty children's songs in the background music. Parts 1, 3, and the Grand Hotel are held at the same time. Each part determines the number of friends to sign up according to the situation.

2. Dance performance: provided by __ performance company, only performed at intervals during the party in the hotel, - __ is responsible for implementation.

3. Calligraphy and painting competition: Anyone who comes to the store to book a package in advance can sign up for the painting and calligraphy competition. All guests at the party are judges. The top six will take a group photo in the hotel and award prizes.

4. Fun riddle guessing: ***Suppose 100 riddles, part one and part two, are conducted in the hotel at the same time. The party in the hotel will be randomly arranged and the host will be responsible.

5. Jiangnan Recital Competition: held simultaneously in the first, second and grand hotels.

(2) Linked promotion:

Event 1. During the period from __ month __ to __ month __, all students in the first, second and third departments of Jiangnan Hotel package holders will receive a free ticket to the hotel's "Unlimited Joy and Wonderful" themed cultural evening.

Event 2. During the event from __ month __ to __ month __, anyone who comes to __ each restaurant during the Children’s Day period will receive a free balloon.

(3) On-site decoration of the hotel party:

1. Stage design: "Unlimited joy and excitement" theme background cloth, surrounded by pink gauze and balloons printed with __ blessings Decoration to highlight the competitive atmosphere.

2. Decoration in the banquet hall: Decorate with balloons and colorful paper flowers.

3. Other embellishments: Post the collected pictures on various speakers and glass in the banquet hall as an exhibition.

5. Promotion of the event

1. Foyer decoration: The first, third and grand hotels use balloons to decorate the colorful doors to create a lively atmosphere for Children’s Day.

2. Media promotion: __ Provincial Communications Station, __ Communications Station, __ Daily "Economic News", and Life Morning News.

3. Visual promotion: Each store will start promotion on __ month __ (three days in advance), mainly through banners, roll-up banners, color page menus, word-of-mouth communication, introduction to new and old customers, etc. promotion in order to achieve the best results.

6. Package Design

The package design for this event is mainly about nutrition. It is mainly sold in the banquet hall of the hotel in the form of a package. There are six packages, *** total 46 sets.

The nutritional package costs __ yuan (for three people), and 15 sets are worth __ yuan.

The nutritional package is 2__ yuan (for four people), and 16 sets are worth __ yuan.

The nutritional package costs 3__ yuan (c for four people), and 15 sets are worth __ yuan.

The estimated revenue from this event is: __ yuan. About hotel event planning 4

1. Event background

__The hotel is the "central landmark" of Nanjing city, where Eastern and Western cultures complement each other. As a member of the "World-Class Hotel Organization", the hotel has attracted countless customers with its elegant and comfortable noble guest rooms, various restaurants with global cuisine, advanced and fast business conference facilities, and full-featured recreational services. To celebrate the arrival of Christmas, the hotel decided to give back to consumers and hold promotional activities.

2. Activity theme

Celebrate Christmas, __hotel’s true feedback

3. Activity goal

Increase awareness and stimulate consumption , increase turnover.

4. Activity time

Promotion time: 20__.12.15——20__.12.23

Activity time: 20__.12.24——20__.12.29

5. Activity Arrangement

First Phase Preparation Time Schedule

Second Phase Event Publicity and Promotion Phase

Third Phase Promotion Plan Implementation Stage

6. Promotional activity plan design

(1) Activity theme: Lucky draw activity

(2) Activity time: December 15th --- Normal business hours on December 29

The first prize will be awarded to one person with a travel voucher worth 3,000 yuan.

The first prize will be awarded with a travel voucher worth 2,000 yuan.

The third prize winner will receive a travel voucher worth 900 yuan

The remaining customers who did not win the Sunshine Award will receive a voucher worth 100 yuan, which can be used when they come to our store next time. .

(3) Activity content: During the activity, if you spend 1,000 yuan in single cash, you can go to the service desk to receive a lottery ticket. If it exceeds 1,000 yuan, you will receive the corresponding number of lottery tickets in multiples of 1,000. The part less than 1,000 yuan will not be used. credited.

(4) Lottery time: There are 699 lottery tickets collected in the lottery box, which is the customer’s specific lottery time and arrangement in the SMS notification box. Customers are invited to witness it at that time.

(5) Prize Redemption Instructions: The winner will present the original lottery ticket and ID card to the service desk to claim the corresponding prize.

(6) Note: This event does not count cumulative consumption; during the event, please pay attention to the accumulation of lottery box numbers on the hotel lobby display screen; if the winner cannot be contacted within three months after the draw, the prize will be The prize money will be donated to charity in the name of the winner; all lottery tickets in the event will not be cashed and no change will be given. If personal taxes are involved, the winner will be responsible for it; all employees and related personnel of the company will not participate in this event. About hotel event planning 5

1. Background analysis:

Advantages:

1. This hotel is located on Sansu Avenue, Meishan City, in front of the train station. Then reach the city center; the transportation is convenient, and there are many mid-to-high-end accommodation communities in the surrounding area.

2. There are few hotels in the surrounding area and strong competitiveness.

3. This hotel is a newly renovated business hotel with outstanding decoration style and complete supporting facilities. Its business projects are at the forefront of Meishan City's consumption and have great development potential.

Disadvantages:

1. There are not many high-income people around, and the popularity is insufficient;

2. The popularity is not high, and the target group does not know enough about the hotel;

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3. The hotel’s core competitiveness is unclear and its features are not outstanding.

2. Marketing purpose:

Establish the hotel’s reputation, increase popularity, establish a relatively stable consumer group, and steadily increase income. Based on the local area, create a first-class local hotel image.

Target groups:

Local high-income people, people seeking fresh and exciting night trips, various enterprises and institutions, government agencies and groups, major travel agencies and groups, and people visiting from other places.

3. Project analysis:

As a special commodity, hotel marketing is different from other commodities. The key lies in how to correctly create consumer demand. In China today, the hotel industry is becoming increasingly prosperous and the competition is fierce. But there are only a few varieties. Economy, luxury and business. The economic type competes on price, the luxury type focuses on service and luxury, and the business type focuses on complete supporting facilities. Little attention is paid to taste. Our hotel can fill the gap in taste at this time. Paying attention to taste will be the core competitiveness of this hotel.

Advantages: Pay attention to the environment and atmosphere. To put it bluntly, it is to create a good atmosphere. This is an almost blank hotel concept in China. A variety of romantic settings to choose from.

Membership management protects consumer privacy to a great extent. Convenient transportation environment, obvious geographical advantages, and flexible room selection methods.

Challenge tradition and cater to the psychological needs of modern people who pursue novelty

Disadvantages: There are many safety hazards

No advantage in policy

4. Specific marketing strategies:

1. Release opening event information and specific event content to target consumer groups in advance;

2. Promote membership and increase membership processing;

3. Marketers sell products directly to customers through phone calls, door-to-door visits, etc. Cooperate with professional companies and sell together. Sign consumption agreements for key units. Carry out activity tracking and after-sales return visits at any time. Each department must establish and improve a customer file system and summarize work in a timely manner. In order to cooperate with the smooth progress of this marketing activity, the leaders of each department and the marketing department personnel need to carry out telemarketing, contract sales and other related sales work at the same time to achieve full-scale marketing. The teams must cooperate with each other and do their best to achieve this goal. A battle.

Publicity:

1. Preliminary warm-up of the event [publicity of news, soft articles, advertisements, distribution of DM, POP, etc. in place].

2. Choice of newspaper media.

3. Choice of TV media.

4. Choice of online media.

5. Selection of outdoor media.

6. Selection of radio stations.

7. Distribution of DM [focus on taxi drivers and car owners, and issue a letter of commitment for opening discounts].

8. Publicity outside the store [hydrogen balloons, lanterns, banners, POP, etc. for the opening.

To enhance the opening atmosphere].

9. During the opening ceremony, the top five customers each day will receive more surprises.

10. Lucky draws are also held every day.

Promotional gifts:

1. Lighters.

2. Sculpture {small relief sculpture, with collection and ornamental value}.

3. Flowers.

4. Crystal products {small handicrafts}.

5. Discount card or free trial card.

5. Specific implementation plan:

(omitted)

6. Cost budget:

(omitted)

7. Estimated effects of this marketing:

1. Increase the hotel’s visibility.

2. Let half of the local people know about it.

3. All drivers and masters know our hotel.

4. Visit this route with the target group. This hotel will be chosen when making purchases.

5. Develop and increase the hotel’s regular membership.

6. Let local businesses and business leaders know about our hotel. Will choose this hotel when necessary.

7. Improve customer satisfaction, reputation and loyalty. Make them eventually become regular customers and members of the hotel.

8. Through the promotion and sales of the main product (guest rooms), it will also drive the sales and popularity of ancillary industries.

This plan is mainly conceived for opening marketing, and the marketing strategy is just a small framework. In terms of market analysis, I believe that investment companies are well-informed. Looking forward to advice and communication. About hotel event planning Chapter 6

Foreword

Puffer fish is rich in nutrients and has a mellow taste. It has always been known as the "King of Fishes" and is also known as the first of the five famous dishes in the world. . In ancient times, Su Dongpo had the reputation of "fighting to death and eating pufferfish". Winter is coming to an end and spring is coming. Tiancheng Hotel launches a set menu featuring blowfish. A well-known short poem "Evening Scene on the Spring River in Huichong": "Three or two peach blossoms outside the bamboo are a foreteller of the warm water in the spring river. The ground is covered with wormwood and short reed buds, which is the time when puffer fish are about to come." opened the spring season of Tiancheng Hotel. The beginning of the food festival.

1. Activity theme:

Spring is warm, flowers are blooming, outing in the spring, tasting puffer fish (Su Dongpo Changzhou Food Festival). Savor the seasonal ingredients in spring, delicious and fashionable food, and feel the ecology and health.

2. Activity content:

In March and April, Spring Tiancheng will launch the Spring Flowers Blooming, Outing Kissing Spring, and Pufferfish Tasting Food Festival activities, aiming to enhance the hotel’s Jintan peers strengthen their competitiveness, cultivate new and old customers, and create a delicious spring catering culture. At that time, the food festival of puffer fish tasting will be used to showcase the culture of Tiancheng Hotel's various cuisines and flavors, and in the form of set meals, customers will feel at home in Tiancheng, with low consumption and high enjoyment of food consumption. Create an atmosphere in advance for the arrival of spring and enjoy spring seasonal delicacies.

3. Activity time: from early March to May

4. Activity format:

Puffer fish with spring seasonal vegetables and other set meals (on Saturdays , there are more discounts to look forward to on Sunday)

5. Event operation procedures:

(1) Preparation

1. Purchase the raw materials for spring seasonal dishes and confirm The variety, price and preferential package measures of the Tiancheng Food Festival;

2. Distribute through Jintan local media newspapers, leaflets, albums, banners, Package discount coupons, LED displays outside the hotel, etc. convey the information of Tiancheng Fugu Package Food Festival and arouse consumers' attention.

3. Strengthen external liaison, coordination and cooperation, solve the supply of raw materials for dishes during the event, and ensure the supply of fresh dishes.

(2) Organizing

1. Tiancheng’s exclusive spring dish set display (through albums and physical objects), and displaying the Tiancheng brand and Tiancheng’s corporate cultural image through activities. Interact with customers when necessary (launch a mystery meal)

2. Show the appearance and posture of Tiancheng service staff and leave a good service attitude to diners.

3. In terms of creating the atmosphere of the dining environment, creative and cultural connotations are needed to plan the layout of the overall environment of this Tiancheng Food Festival. Place them in the lobby, the front hall on the second floor, and the front desk of the private rooms on the third and fourth floors. The physical items or spring dish albums allow diners to pay attention to Tiancheng’s food trends during their leisure time or while dining. The Tiancheng Spring Food Festival dishes have become another sight to attract consumers’ attention.

4. With the theme of spring flowers blooming, outing to kiss the spring, and pufferfish tasting, we adopt preferential pufferfish matching packages and cooperate with other preferential activities (wishes in advance for the upcoming Women’s Day, and provide discounts to women Activities) and other forms of hotel activities.

5. Hang some dynamic promotions of today’s dishes on the wall, so that customers can know the daily updates of Tiancheng Hotel’s dishes when they consume (leaving it in the hearts of consumers, Tiancheng Hotel continues to innovate for the food culture), During the Tiancheng Spring Food Festival, the hotel will provide free beer, tea, or reimbursement of fares to those who spend a certain amount of money.

6. Activity organization:

1. Division of work

(1) The hotel management department is responsible for organizing and formulating relevant plans and implementation of activities

(2) The kitchen department is responsible for the formulation of menus and set meals and the preparation of personnel

(3) The purchasing department instructs relevant specialists to be responsible for the supply of raw materials for dishes

(4) 1. The front office department on the second, third and fourth floors is responsible for the layout and management of the front hall booth brochures, physical objects, and the promotion of meal packages

(5) The sales department is responsible for the transmission of information to old customers and the promotion of new customers. Development

(6) The food delivery department is responsible for the orderly delivery of the dish packages and the collection of tableware after the guests' dishes

(7) The waiters in the lobby and private rooms are responsible for the customer service Provide high-quality service attitude and show the attitude of a natural person.

2. Coordination and liaison

Hotel administrative department, purchasing department, sales department, front office on the 1st, 2nd, 3rd and 4th floors, sales department, kitchen department, food delivery department, hotel service department

3. External publicity

Flyers, brochures, X-display stands, roll-up banners, signs, table cards, banners, spring dish set menus, etc.

4. Customer Marketing

The sales department cooperates in organizing customer information, sending group short messages, and collecting, organizing, and developing new customer information. Feedback to consumers after their meals.

5. Guarantee during the event

The purchasing department ensures the purchase of raw materials for dishes, the sales department transmits information, and dedicated people in the front hall of each floor are responsible for the physical objects and picture albums at the booth. The hotel administrative department carries out various tasks. Through the promotion of various media methods, the kitchen department controls costs and the quality of dishes, the delivery department arranges the delivery and collection of dishes, and the waiter department provides high-quality services.

7. Environmental layout:

Appropriately hang banners, display cabinets (as appropriate) on the stairs between each floor, and elevators for publicity and layout, ceilings, and box doors

8. Publicity planning

1. Print Tiancheng Spring Food Festival advertising color pages, albums, and discount coupons

2. Place Tiancheng Hotel’s logo in the lobby and at the hotel entrance Spring Food Festival promotional billboard.

(roll-up banners, Message dissemination

9. Cost budget:

1. Media advertising expenses, promotional single page discount coupons

2. Decoration costs (subject to actual conditions)

3. Costs of raw materials for dishes are subject to statistics and control by the Purchasing Department. Related Hotel Event Planning Chapter 7

1 , Overall goal

Through Christmas and New Year's Day planning activities, expand the hotel's popularity, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thereby achieving certain economic and social benefits.

2. Planning content

(1) Christmas and New Year’s Day activity arrangements

(2) Christmas and New Year’s Day holiday decoration arrangements

1. Outside the store lighting (the marketing department is responsible for the design and production. The engineering department is responsible for the decoration)

2. Make the hotel's English signboard;

3. Decorate the Christmas tree lighting.

(3) Christmas and New Year’s Day publicity arrangements

1. Advertising (estimated expenditure: # yuan)

(1) Do some work on Gaogang TV Station Publicity reports and rigid advertisements (the marketing department is responsible);

(2) Hanging promotional banners, banners, and posters (the marketing department is responsible).

3. Hotel revenue calculation

(1) Income

1. Western food (December 14 to December 31)

(2) Expenditure:

1. Decoration cost is about # yuan;

2. Self-made cost is about # million yuan;

3. Other expenses Approximately # million.

The total total expenditure of the hotel is approximately # million.