Shop activity planning scheme

7 planning scheme of shopping mall activities

This scheme is a written scheme with strong operability. How should we make a plan? How to make a store activity plan? Next, I'll bring you a store activity plan. I hope you will like it.

Shop activity planning scheme (selected articles 1) 1. Activity purpose:

Take advantage of the good business opportunity of New Year's Day to attract people through planned promotional activities, increase the sales of the whole store, enhance the reputation of the supermarket, and establish the image of "good quality and low price" in the hearts of consumers.

Second, the time period:

20__ year 065438+1October 0 1 -20__ year 065438+1October 07, one week in total.

Third, the promotion theme:

"Happy New Year's Day, treat people with courtesy and keep your word."

Fourth, the detailed plan:

Shopping has "talent"

Main contents: Any customer who shopped in this supermarket on 065438+1October 01-065438+1October 2, and the shopping amount reached 10 in front of 200 yuan, will get a bag of 5kg rice at the customer service desk for free with the shopping receipt. Each receipt is limited to one bag, and it will last every day 10.

Key points of implementation:

1. No matter what kind of publicity method is adopted, it must be marked with "one bag is limited for each receipt and 10 bag is delivered every day", otherwise it will easily lead to customer complaints.

2. The gift distribution office is set up separately, and attention should be paid to: patience and courtesy.

Good luck seems to fall from the sky ―― a godsend.

Main contents: June 3, 65438+10/October 7+Customers who shop in this supermarket have the opportunity to get the purchased goods for free. During these five days, the supermarket will hold two "Happy Days" from time to time, every morning, noon and evening. At the beginning of the activity, the first customer in front of each cashier was the contestant. As long as the table tennis table shows your cashier number, you are the lucky one in this activity, and you will feel a kind of joy of "falling from the sky".

Key points of implementation:

The props needed for this activity are:

1, table tennis

2, a lottery box (you can use the commodity packaging box, but not too big, the box must be sealed, and a small hole should be opened on the box, the size is just enough to reach an adult's hand, and it is basically seamless)

3. Electric horn

At the beginning of this activity, the person in charge who has the right to sign the bill (free shopping) needs to be present.

The operation process of this activity is:

1, broadcast the announcement to start the activity.

2. All cashiers stop the cashier operation.

3. The host briefly introduces the rules of the game.

4. Invite a customer to participate in the lucky draw.

5. After the host announces the winning cashier number,

6. After the host announces the number of commodities purchased by the winners,

7. Win customers' talk

8. Announce the end of the activity.

I like to buy bargains.

Main contents: In order to repay the patronage of local people to our supermarket, our supermarket will launch a 7-day promotion activity of "I am a bargain hunter" on October 7, 20__ _/KLOC-0+/KLOC-0+. At that time, there will be many fresh, delicious and department store promotional products for you to choose and buy, and we look forward to your coming again. See leaflets or supermarket posters for details. The activity lasts for 7 days, and the original price will be restored when it expires.

Key points of implementation:

This activity is the most important activity in the New Year's Day promotion plan. Whether the sales target of these seven days can be achieved is the key. Therefore, buyers should immediately negotiate with suppliers to ensure the selection of promotional products.

Dreams come true.

Main content: At this moment of bidding farewell to the old and welcoming the new, many dreams are expected to come true this year. As long as you shop in this supermarket from 1 1 year 0/month 0 1 year to 20__ year 0/month 7, you are eligible to participate in this activity. Please take the cashier's receipt to the customer service desk to exchange lottery tickets, and then put them in the lottery box. The supermarket will hold a lucky draw at the gate of the supermarket at 8 pm on June 9, 2000. (See supermarket poster for details)

Key points of implementation:

Provide the lottery scheme of this activity for reference:

One first prize microwave oven (two sets)

A set of second prize household kitchen utensils (six pieces)

One third prize glove or hat (ten)

100 commemorative prizes and souvenirs

Note: Souvenirs need to be provided by suppliers.

This activity needs props:

1, a lottery box

2, multiple lottery tickets, lottery tickets must have positive and negative coupons, positive and negative coupons must have the same number.

Precautions:

In this activity, the front desk should do a good job of registration, including the customer's name, address, gender, shopping amount and lottery number; So as to facilitate verification.

The specific plan of this activity should be informed to customers in a prominent position at the entrance of the supermarket in the form of posters.

If it is convenient near the entrance of the supermarket, the physical objects of the prizes can be prominently displayed; If there are difficulties, pictures of prizes will also be displayed.

After the activity starts, the in-store broadcast should inform the customers once every half hour.

Public lottery invites the notary office to send someone to notarize on the spot; And invite on-site customers to assist in the lucky draw; After the final winning list comes out, the winning customers' list (first prize and second prize) will be announced on local TV stations to improve the credibility of similar activities in the future.

Shop activity planning scheme (selected part 2) including postage

As the most common preferential activity, it saves postage for consumers. During the Double Eleven activities, how many consumers will send postage cards within X years?

make a discount

Limited time or limited discount is mainly to increase the buyer's sense of urgency and purchase pleasure. On the day of the Double Eleven event, some products will be discounted for a limited time, and of course, some discount activities can also be done. Can be done in conjunction with the horse racing time node.

Give sb. a present

Collection courtesy can be used during preheating to increase the weight of the goods. On the day of the Double Eleven event, you can buy the highest amount of user activity gifts, such as sending a local gold.

decrease

The function of full reduction in the daily operation of the store is to improve the unit price of customers and the joint sales rate of goods. As a buyer, I did enjoy the discount. For example, the full reduction activity on the day of the Double Eleven can be designed as: 499 minus 100, 899 minus 200, 65438 plus 0299 minus 300, and so on.

Manson

Full delivery refers to setting up several "full delivery _ _" activities on the day of the Double Eleven event.

test

Trial is generally suitable for maintaining the reputation of goods when new products are launched. In order to maintain the evaluation and rating of the products after the launch of the new Double Eleven products, in addition to participating in the official trial platform activities, we can also launch the trial activities of old users in the store. This activity can last until 10.

interest coupon

When consumers buy, they will give coupons to users every time they spend a certain amount or number of times, which will prompt users to come to you for consumption next time, and of course, the purpose of promotion will be achieved.

From 10 to the pre-heating stage of the Double Eleven, it is necessary to issue discounts for use on the day of the Double Eleven, which can be set at three levels, with no limit on 20 yuan, 50 yuan and 100. At different time nodes, there are some differences in the ways of activities. For example, during the 10 period and the warm-up period, besides full reduction and discount, coupons and trials are more in line with this stage.

VIP activities

VIP activities have two main purposes, one is to recruit new members, and the other is to give back to old members. In fact, the ultimate goal of these two ways is to bring new members, activate old members and precipitate loyal members. During the warm-up period of 10 and Double Eleven, VIP activities should be carried out continuously. If the store has a large membership base, in addition to recruiting new members, the focus should be on the activation of old members.

draw for a prize

Lottery promotion is also a common method used by Taobao sellers. The lottery should be open, fair and just, and the prizes should be attractive to everyone, so that more users will be interested in the promotion activities.

Guess (each other) (a riddle)

Quiz activity is also a common method used by Taobao sellers. For example, after a new product is put on the market, you can launch a sales price test and set the upper and lower limits. As long as the price guessed by the user is within this numerical range, you can enjoy a 50% discount on the purchase price.

Shop activity planning scheme (selected part 3) Activity purpose:

Make use of the unique cultural background of "June 1" promotion to establish your own good brand image. Through the implementation of this activity, we will not only focus on stimulating the sales growth of specialty stores in the short term, but also take short, flat and fast activities to stimulate consumers' shopping enthusiasm to the greatest extent, and will have a good group effect.

Theme: Ideal is realized by jade, and beauty begins at an early age. Activity time: June 1, 20 _ ~ June 7, 20 _ _.

1, a conspicuous place at the door is surrounded by balloons in a pattern of "6o 1", which can be used as a gift;

2. Designate the exhibition area as the main exhibition area of "Scientific Fields and Products" and "New Products in June" for special promotion;

3. Play children's songs and discs continuously during the activity;

On the evening of May 3 1 day, each store completed the venue layout and held a pre-holiday promotion mobilization meeting;

5. Each store can establish an internal incentive mechanism.

Activity content:

1, as long as the one-time purchase in this franchise store reaches 100 yuan during the activity, you can get a corresponding children's toy or a "children's series" jade pendant by adding one yuan.

2. Students in this city who buy agate and other jade ornaments with student ID cards can enjoy a 9.8% discount.

3. Prepare explosive balloons, with colored petals or colored paper and winning cards built in, and release balloons in the open space in the store or in front of the store or in crowded areas. When the balloon rises to a certain height and explodes, or it explodes in the air after falling from the sky (the second floor) (or the non-explosive balloon falls from the sky and is picked up by the audience and then broken by itself), the colored petals and colored paper in the balloon burst in the air to decorate the activity atmosphere. The audience takes out the winning cards from the balloon (each balloon has a prize) and then redeems the prizes at the franchise store.

Activity control:

1. Do a good job in customer consultation and record the number of arrivals, participants, buyers and sales in detail;

2. In the later stage of the activity, collect the above data, media frequency and the information fed back to the headquarters by the franchisees, and evaluate and summarize the activity in order to carry it out better.

Activity evaluation: This activity abandoned the inherent and single promotion mode in previous festivals, and catered to the psychological needs of consumers (children and their parents) with novel and unique promotion methods, which truly reflected the short, flat and fast activity form. With less activity cost, the activity satisfies the economic benefit goal pursued by the franchise stores to the maximum extent, and forms the favorable comments of all consumer groups in society, and achieves the expected actual economic effect when planning and implementing.

Shop activity planning scheme (selected article 4) 1. Taobao tools available at this stage:

1, taobao guest

"taobao guest" refers to the person who helps Taobao sellers to promote products and earn commissions. As long as you get the promotion link of Taobao products, let buyers enter Taobao stores to buy goods through your promotion link and confirm the payment, you can earn the commission paid by the seller.

After the transaction is completed, we must pay the commission.

Pay the commission according to the cost, and then pay a part of the commission to Taobao customers after we earn it, so we don't have to worry about the promotion cost. Promotion can make more customers patronize our store. There are three stores that don't use this tool.

2. Direct express train

This is a promotion method of charging by click rate.

The risk is high. Usually, the higher the cost of a click, the more times the goods are displayed, but the number of clicks that cannot be converted into orders may be higher. It is suggested that products with wide purchasing demand and competitive prices participate in this activity, because the through train can also bring traffic to other products in the store. It is best to have products with small profits but quick turnover, and use this to promote sales.

3. VIP card

Taobao sellers can freely set whether to support VIP card discounts, and different levels of VIP card buyers represent the number of times they buy goods on Taobao in 1 month.

We want to give customers a certain discount after using VIP cards, and we can set the discount range ourselves.

4. Send it when it is full: (If it is full, it will be reduced, if it is full, it will be given as a gift, if it is full, it will be given points, and if it is full, it will be free of postage)

Based on Wangpu, store marketing platform is provided for sellers, and more traffic can be given to sellers through this marketing platform. Let the seller's shop promotion activities be extended to the whole network, and promote the cheap and preferential shop promotion activities to the shopping path where buyers find shops, so as to reduce the shopping cost of buyers' shopping paths.

Fees: 8 yuan/month, 24 yuan/season, 48 yuan/half a year, 96 yuan/year. It can be explained directly in the product description without tools, but it can't bring traffic through this platform. Recommended use!

5. coupons

Taobao discount coupon is a kind of shopping coupon set up by Taobao, also known as Taobao discount coupon, hereinafter referred to as discount coupon. Buyers who get coupons can enjoy certain shopping discounts with coupons under the conditions stipulated in these rules, and the corresponding preferential fees and costs shall be borne by the seller.

Only the coupons used by buyers at the time of purchase can also bring traffic, which is recommended!

6. Limited time discount (limited time discount, ranking discount, membership discount, cash discount)

Limited time discount is a shop promotion tool provided by Taobao to sellers. Sellers who have ordered this tool can choose a certain number of goods in their own shops within a certain period of time and promote them at a price lower than the market price. During the activity, buyers can find all the products on sale on the product search page according to the filtering conditions of "limited time discount".

It can bring traffic to stores and find cost-effective products to participate in limited-time offers.

Second, in-store promotion methods

Use Taobao tool:

1, VIP card

2. Give it when it is full (buy it, reduce it when it is full, give it as a gift when it is full, give points when it is full, and exempt postage when it is full).

3. coupons

4. Limited time discount

5. Related baby sales

7. Crazy redemption (redemption after shopping for a certain amount (that is, the buyer can only redeem the set redemption treasure after shopping for a certain amount in our store))

Purchase the designated baby for redemption (that is, the buyer can only redeem the set redemption baby after purchasing the designated baby).

Using traditional methods:

1, send integral

2. Give gifts, but ask the first few buyers (morning, afternoon, evening).

3, with packaging, find some goods that can be sold together.

4, pay attention to the shelf time, not on the same day. Use different numbers of the same commodity, etc. , and on different dates. (You can use the Taobao box automatic timing shelf tool)

Shop activity planning scheme (selected text 5) 1. Basic promotion:

The triple gift of entering the store on New Year's Day is a basic discount or preferential way with the theme of New Year's Day holiday. The headquarters designs booths or posters, and it is up to everyone to decide what discount to give to the contents.

Second, the main products and projects:

1. products: Bama series products, especially Bama gift package;

2. Project: fumigation project;

3. Methods: Product sales and project experience are integrated, helping each other and complementing each other.

Third, popular activities:

Tie balloons and throw dice.

Fourth, promotion:

1, comprehensively carry out the activities of the filial piety club with the theme of "20__ year member customer appreciation meeting" to enhance the popularity of the festival and drive sales.

The ultimate goal of the appreciation meeting is to promote on-site sales. Stores of different sizes and sizes have different practices.

Verb (verb's abbreviation) implementation plan:

1,12 At the beginning of February, the specific plan was issued and the training was completed;

2.1Complete 1 1 design of publicity booth or poster by the end of October;

3.65438+1 October1to 3 is the official event date.

6. Shops before New Year's Day.

Master the relevant knowledge of major products and projects as soon as possible and accumulate business experience. All kinds of products with good sales near the end of the year should be stocked as soon as possible and have a certain inventory to avoid being caught off guard by the end of the year.

Shop activity planning scheme (selected article 6) 1. Time node

65438+ February 16- January 1

Two. Theme of the event

Option one

Main title: "Li" meets double "egg" New Year's Eve carnival

Subtitle: Make reunion more interesting.

Option 2

Title: Sweet New Year's Eve in the Spring Festival

Subtitle: Snacks familiar to buyers.

Theme conception: Birthday is an annual reunion and carnival moment, and it is the most solemn day to bid farewell to one year and welcome the next. Joy, reunion and carnival are the main atmosphere and rhythm at this time. Gift is also the most popular moment of the year, and it is a small climax of year-end hoarding. So the theme of this activity is: "Li" meets double "eggs" for New Year's Eve carnival, which means ")"

Three. Programme of activities

Scheme No.1

Double birthday gift box coupon (65438 yuan +00, no threshold), the collection time is 65438+February 16-65438+ 10/,each ID can be collected once (overlapping with the store coupon), and the use time is 65438+February 25.

Option 2

65438+February 1 6-65438+1 October1,full postage to 68 yuan, 65438+Christmas on February 25th-65438+1October1,and a single delivery to 98 yuan during New Year's Day.

Option 3

Sun Baoda PK: Anyone who buys snacks in Huawei Heng will have a chance to win exquisite chocolates as long as they take photos and comment on the package among the official Weibo (Huawei Heng Delicious Snacks) @ three friends in Weibo.

Gift package 1 serving (including 8 flavors * * * * 408g), the winning places are randomly selected, and the winning list is uniformly announced in the official Weibo every half month. (It is recommended to carry out this activity for a long time)

4. Wireless Boost and Micro-marketing

Marketing channels such as Weibo, WeChat, Tao Wei, QQ Group, etc., two days before each time node such as 16, 20, 24, 28, 3 1, etc., do a good job in notifying the start of the activity and the progress of the activity in advance through Weibo, Tao Wei broadcasting, WeChat messages, etc., and guide everyone to pay attention in advance in time.

_ _ year 1- February activity node

1.2 ——1.11:New Year's Eve stocking special.

Theme: New Year's Day stocking special

(Because there is a long interval between the end of the double egg activity and the start of the Laba activity, there is no suitable festival to support the activity during this period, so we hold a 10 New Year special to maintain the heat of the store. )

65438+1October1-65438+1October 18: the first wave of Laba preheating.

Theme: Preparing Laba for Spring Festival.

65438+1October19 —— 65438+1October 26th: Laba preheated the second wave.

Theme: countdown to Laba hoarding goods

(The preheating time of Laba is subject to the preheating time node of official activities, and the above time is tentative. )

65438+1October 27th: official activities to promote Laba.

Theme: "Food" is still a purchase of Laba.

65438+1October 28th-February 14: Valentine's Day

Theme: Meet each other late, warm in winter and cool in summer.

February15-February 27th: Spring Festival.

Theme: Set sail in the new year-send happiness to thousands of families.

Shop Activity Planning Scheme (Selected Part VII) I. Promotion Theme

Having your double 1 1 is just different.

Second, the background of the incident

Nowadays, the double 1 1 shopping tide is recognized by more and more people. The corresponding promotion of double 1 1 Singles Day can attract a large number of consumers and gradually become a consumption habit. Conforming to the trend of double 1 1 shopping spree can enhance the visibility and reputation of the store.

Third, the purpose of promotion.

1, to increase the flow of people in the store and the number of merchandise visitors.

2. Create popular products that consumers like.

3. Improve brand awareness and influence.

Fourth, promote products.

Products sold in shops

Verb (abbreviation of verb) promotion target

Young white-collar workers, fashionable young people

Sixth, the promotion time.

20__ year165438+1October 1 00: 00—20 _ _ year 65438+1October/3 23: 00.

Seven, the specific mode of operation

1. Shop decoration layout

(1) store tips: Choose a store tip that meets the shopping requirements of double 1 1, which has an eye-catching effect.

(2) Store announcements and posters: put them in a conspicuous position in the store to highlight the promotion theme.

(3) the overall layout of the store: the decoration of the store should not be too complicated, and try to use a simple layout.

2, the choice of promotional tools

(1) Taobao group purchase-poly cost-effective.

Use group buying to reduce the price of goods and make them more attractive. 10-20 people can enjoy a 20% discount, and more than 20 people can enjoy a 30% discount.

(2) Send it when it is full (reduce the service when it is full)

Service description: Give gifts (socks, gloves, hats, trinkets, etc.) when full. ); When cash is full, it will be reduced; Full of free mail.

After spending money in the shop, I bought a pair of socks made in 68 yuan. 98 yuan will be given a pair of gloves when entering the store, and 28 yuan will be given a hat when spending/kloc-0. Anyone who spends 128 yuan in our store can become our vip, and 2 yuan can get two exquisite gifts (socks, gloves and hats).

Improve store sales performance, improve store purchase conversion rate, increase sales volume, increase product exposure and save labor costs.

(3) Limited time discount

In the period when the double 1 1 person flow is relatively large, it is helpful to promote the product by using the full-time limited discount.

(4) Supporting packaging

Service Description: You can enjoy the matching discount if you choose the in-store matching package or mix it yourself, and then reduce the 20 yuan on the basis of the original price.

Details: Several commodities are combined to form a package for sale. Through the promotion package, buyers can buy more goods at one time.

Function: Improve store sales performance, increase store purchase conversion rate, increase sales quantity, increase product exposure and save labor costs.

Service charge:

(5) collection is polite

Service Description: "Collection courtesy" is a shop promotion software. It can help shopkeepers to easily carry out promotional activities and increase store sales; At the same time, it can also improve the popularity of store collection, and then improve the store display rate.

3, the arrangement of promotional activities

(1) Early stage:

1, writing of promotion scheme

2. Preparation of materials for promotional activities

3. Personnel arrangement in the promotion stage

4. Pre-promotion of promotional activities

5. Shop decoration before promotion activities

6, the goods on the shelf

(2) Promotion stage:

1, personnel in place.

2, the implementation of the program

3. Clarify the right to interpret promotional activities.

(3) Later stage:

1. Arrangement of activity data

2. Promotion effect feedback

3. Summarize the promotion experience.

4. Conditions for participation

The promotion is open to all consumers who enter the store.