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Intel Thank you
Intel is the world's largest semiconductor chip manufacturer. It was founded in 1968 and has a 41-year history of product innovation and market leadership. In 1971, Intel launched the world's first microprocessor. The computer and Internet revolution brought about by microprocessors has changed the entire world.
Intel Core 2 Quad Processor Trademark
Intel Corporation (NASDAQ: INTC, Hong Kong Stock Exchange: 4335) is headquartered in Santa Clara, California, USA. The founders of Intel, Robert Noyce and Gordon Moore, originally wanted the name of their new company to be a combination of their names - Moore Noyce. However, when they went to the Industrial and Commercial Bureau to register, they found that the name had already been registered by a hotel chain. As a last resort, they adopted the abbreviation of "INTegrated Electronics" as the company name. The current top operating executives are Chairman Craig Barrett and President and CEO Paul Otellini. With the popularity of personal computers, Intel has become the world's largest technology giant in the design and production of semiconductors.
Edit this paragraph Origin of Founding
In 1955, William Shockley, the "Father of the Transistor", left Bell Labs to found Shockley Semiconductor Laboratory and attracted many talented young scientists. Joined, but soon, Shockley's management methods and bizarre behavior caused dissatisfaction among employees. Among them, Robert Noyce, Gordon Moore, Julius Blanc, Eugene Clare, Kim Hurney, Jay Rust, Sheldon Roberts and Victor Greenick, resigned and co-founded Fairchild Semiconductor in October 1957. Andy Grove joined Fairchild Semiconductor in 1963 at the invitation of Gordon Moore. Due to the rapid development of Fairchild Semiconductor, internal organizational management and product issues have become increasingly unbalanced. In July 1968, two of Fairchild Semiconductor's co-founders, Robert Noyce and Gordon Moore, resigned, and on July 16, they co-founded Fairchild Semiconductor under the name of Integrated Electronics. Intel Corporation. And Andy Grove also voluntarily followed in the footsteps of Gordon Moore and became the third employee of Intel. In Andy Grove's oral autobiography, he stated that from the perspective of being the company's third employee, he was "one of the founders of Intel." But in terms of ownership, because he was not invited to purchase shares at a price of $1, he became the first voluntary employee.
Edit this paragraph INTEL corporate culture
Intel culture An Intel employee described the personality of Intel people: relatively radical, with a sense of proactive attack. For example, there is a kind of encouragement among employees to "assume it is my responsibility". From the job description, you may not be responsible for this matter, but many times some things cannot be defined so clearly, so Intel proposes to proactively assume your responsibility, so that Really got a lot of marginal work done. Perhaps people will feel that in the chip market, Intel is a company without rivals, and there is no need to work so hard to create a competitive atmosphere. Corporate culture is the culture of the CEO, and the formation of this culture is closely related to Grove's personality. Paranoia is about the sense of crisis.
INTEL Values ??Value 1: Customer-oriented Value 2: Discipline Value 3: Quality first Value 4: Encourage taking risks Value 5: Good working environment Value 6: Result-oriented
< p>Edit this marketing sloganIntel inside In April 1989, technical assistant Dennis Lee Carter believed that Intel's microprocessor 80386 could not replace the 80286, mainly because end consumers would not want the 80386 Carter believed that the 80386 microprocessor must be directly convinced that the 80386 microprocessor was the product that end consumers needed due to the powerful computing power it provided. Later, with the support of Love, Carter painted the 286 bold words in red in a Denver newspaper advertisement. " Carter believes: "We want the processor to occupy a more prominent position in the computer. She is extremely important but invisible. People don't know the existence of microprocessors. They don't know us." "Intel needs a brand, and the brand name will not be 386 or 486, numbers cannot be registered as trademarks." Carter advocated a complete marketing plan for end consumers "intel inside. He hopes to advertise with the public and co-promote advertising with computer brands, which means that if computer manufacturers include "intel inside" in their advertisements. "Intel Inside" and the computers it produces also have "Intel Inside" stickers, and Intel is willing to share advertising costs. In addition, when Intel's brand appears in advertisements and computers, it may cause information confusion and dilute its own brand value, so in "Intel Inside" "The style of intel written in is different from the company's official trademark. This plan was launched in April 1990 until May 2005, when Otellini became CEO to adjust the organizational structure and promote supporting marketing reengineering projects. Leap ahead 2006 On January 4, Intel officially released a new brand logo, which also includes a new slogan: "Intel. Leap ahead." ” This new brand identity is a modification of the widely recognized Intel Inside logo created in 1991 and the original Intel “dropped-e” logo. The “dropped-e” logo was created by Robert No. Created by Robert Noyce and Gordon Moore when they founded their new "Integrated Electronics" company 37 years ago, the new slogan also represents Intel's unique brand promise and aims to To convey the driving force behind Intel's development and the never-ending goals that Intel pursues beyond the future, Eric Kim, Intel's senior vice president and general manager of global marketing, said: "'Intel - Beyond the Future'. Just a simple slogan that clearly articulates our identity and mission. It's part of Intel's fine tradition. Our mission at Intel is to continually challenge ourselves by pursuing and driving the next leap forward in technology, education, social responsibility, manufacturing and more. What it reflects is that Intel technology will bring a better, richer and more convenient life to everyone. The rebranding event also marks that Intel is evolving into a market-exploiting platform solutions company. The key technologies behind Intel's platform solutions include microprocessors, chipsets and software. Integrating them can better enhance system performance and greatly enhance the overall consumer application experience. Since the successful launch of the Intel Centrino mobile computing technology platform, Intel has begun a fundamental transformation and adjustment of its business development strategy. The company has reorganized its organizational structure around a platform model last year and is now focusing on four important market segments: mobile, digital home, enterprise and healthcare. Intel also announced that it will launch in early 2006 its new platform for the digital home - Intel Viiv technology.
With the upcoming release of new brands such as Intel Viiv Technology, Intel's new brand system will greatly simplify and unify the design style of Intel products and platform technologies, thereby better conveying their important features and values ??to consumers. The new branding system includes new logos for Intel Viiv technology and Intel Centrino mobile computing technology, as well as redesigned logos for individual processors, chipsets, motherboards and other Intel technologies. Each product identification will incorporate the new Intel logo.
Edit this paragraph Moore’s Law
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