Why is corporate culture the core competitiveness of enterprises?

Corporate culture is a kind of group consciousness and group behavior norm formed by the values of enterprise members as the core, corresponding management system, materialized spiritual environment and cultural atmosphere. The essence of enterprise culture is a kind of enterprise management thought with people as the center, cultural guidance as the means and stimulating employees' conscious behavior as the purpose. In today's economic globalization, enterprises must improve their core competitiveness in order to make a difference in the increasingly fierce international market competition. Therefore, under the new situation, it is very important and necessary to cultivate a corporate culture with personalized core values to enhance the core competitiveness of enterprises.

Corporate culture is a powerful driving force and inexhaustible source to promote the development of enterprises.

The fundamental purpose of corporate culture construction is to realize the healthy and sustainable development of enterprises, which determines that corporate culture construction is closer to the production and operation of enterprises. Concrete and realistic enterprise goals can effectively stimulate employees' enthusiasm and creativity, and make employees feel that only by realizing the value of the enterprise can they realize their own value. This consistency of value orientation is the purpose of corporate culture construction. Once the enterprise spirit and business philosophy advocated by enterprise culture construction are formed and become the group consciousness of all employees, they will be transformed into the consciousness, initiative and creativity of employees, forming a powerful driving force and inexhaustible source to promote enterprise development.

The construction of enterprise culture has distinct characteristics of the times.

At present, because China is in the period of social transformation, eastern and western cultures collide with each other, traditional culture and new ideas blend with each other, and the ideological concepts and value orientations of enterprise employees are diversified. Therefore, the construction of corporate culture has distinct characteristics of the times. Learning-digestion-absorption-innovation is the inevitable process of corporate culture development. Enterprises should not stick to a fixed cultural expression. They should not only keep the essence of corporate culture unchanged, but also innovate the expression of corporate culture and add new cultural content, which is an inevitable requirement for the consolidation and development of corporate culture construction.

Enterprises should not only inherit and carry forward the excellent parts of traditional culture, but also combine with the current socialist market economy and learn from the advanced management and cultural models of other enterprises to lay a solid foundation for corporate cultural innovation. The Xinjiang spirit of "patriotism and love for Xinjiang, unity and dedication, hard work and mutual assistance, pioneering and enterprising" is the regional embodiment of the Chinese national spirit with patriotism as the core and the spirit of the times of reform and innovation in Xinjiang.

People-oriented is an important content of corporate culture.

People are the main body of enterprise management activities, and the exertion of people's enthusiasm and initiative is the guarantee for the success of enterprise management activities. Therefore, enterprise management should be based on mobilizing people's enthusiasm and doing their work well. This determines that the construction of corporate culture should be people-oriented. Only by firmly establishing the guiding ideology of people-oriented, adhering to the education of dedication, love for work, keeping to work and starting a business, and carrying out the education of patriotism, collectivism and socialism, can we tap the corporate culture, motivate employees to take the enterprise as their home, make the enterprise flourish, make the enterprise decline shamefully, form a harmonious atmosphere of respecting, understanding, caring and inspiring people within the enterprise, and provide strong spiritual motivation and ideological guarantee for the development of the enterprise.

Excellent corporate culture is the core competitiveness of enterprises.

What is the core competitiveness of an enterprise? Different periods have different understandings. Science and technology are the primary productive forces, and "advanced science and technology", "staff quality", "talents" and "technical force" are increasingly valued and recognized by enterprises. With the continuous progress of human society and the advancement of civilization, people find that enterprises with these elements may not develop, advanced technology will fall behind, technology will be eliminated, talents will flow, and the advantages of enterprises will eventually be lost. No matter how many advantages an enterprise has, it is difficult to give full play to it, and it is inevitable that it will eventually be eliminated. Excellent corporate culture overcomes the difficulties and shortcomings of enterprises and makes the advantages of enterprises play a role.

In order to meet the challenge of economic globalization and win the initiative in the fierce international competition, enterprises must, on the basis of strengthening the construction of "hardware", vigorously strengthen the construction of enterprise "software"-enterprise culture, change old concepts, old models and old methods, and guide employees to link their personal gains and losses with enterprise development by understanding the short-term and long-term work plans, the situation they are facing, the hot and difficult issues that employees are concerned about, and form a joint force.

To sum up, cultivating the core values of corporate culture is an effective way and means to enhance the core competitiveness of enterprises. Excellent corporate culture construction is constantly adapting to the changes of historical conditions in the dialectical unity of inheritance and innovation. Only by respecting tradition, facing reality, improving innovation and exploring new ways can enterprises be invincible in the fierce market competition.