The design and production process of posters-how to make publicity posters

1. Define the purpose

According to different purposes, determine some basic elements of the poster, such as use, carrier, size, etc. This step should not directly cross over to form and expression. That is often not worth the loss, but I think a lot and find that it does not meet the requirements. So this step must have a clear purpose. If you are not clear, be sure to ask.

2. Determine the style

Choose different visual styles according to different purposes, uses and carriers. This step is just a rough thinking. Then browse a large number of cases. Choose the learning plan for reference, so that the poster can be seen clearly.

3. Determine the elements, layout, font and color

The reason why so many people often do poster exercises is that poster design is a comprehensive plane display, which can be simple or complicated. Any element can be made into a poster, such as a font, and improper use of any element can also destroy the created poster.

Layout: One of the principles of general poster design layout is simplicity, and don't be too complicated to affect information transmission.

Font style: Fonts occupy an important position in the poster layout, and the proportion is also very large. The style of a title word affects the style trend of the poster.

color style: color is also a very important element, and color is often the first to reach the viewer's eyes. Color itself has color emotions. Yellow is lively and bright, blue is melancholy, and red stimulates violence. And different saturation of the same hue will also have different emotional nourishment. The establishment of color sense needs constant trial and experience, which is also related to the designer's personality.

4. Access and proofing

A qualified designer will definitely be responsible for his works to the end. Different poster carriers look really different.

It includes the color knowledge of the printer and the angle of viewing. Only when your work is really finished and confirmed can you call it a day, so a good graphic designer has to consider many issues.

I'd like to share with you how graphic designers can quickly design qualified posters. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

The above is what Xiaobian shared about how graphic designers can quickly design qualified posters. For more information, you can pay attention to the three steps of poster design of global ivy to share more dry goods.

Analysis of three steps of poster design

Many people who have just entered the art design field are at a loss, don't know how to design posters, and feel completely thoughtless. The following is an analysis of the three major steps of poster design that I have summarized, and I hope it will be beneficial to everyone.

A poster often consists of many elements, but three of them are essential, that is, graphics, words and colors. Similarly, an attractive poster will surely integrate these chaotic elements into an overall aesthetic effect.

the following is an analysis of the production steps of a promotional poster, which is also almost all the design steps.

First, copy

Let's make a poster design. The copy may be provided to us by the merchant, or it may be written and refined by our designer after the description of the merchant.

the text content of the screenshot below is the text content provided by the merchant to our artists. When we get the copy, the first thing to do is to read the text, understand the content of the text, and sort out the key points so that we can make the next typesetting.

Through reading, we sort out the main points of this structure:

Second, the framework layout

After sorting out the primary and secondary points of the copy, we import the product drawings and make the overall framework layout. Put the product drawings and words in a suitable position according to the primary and secondary and visual center of gravity.

The following' layout adopts the placement method of "images on the left and words on the right", which is also a technique we often see in promotional posters. For the text content, it is enough to enlarge the key points and narrow the secondary parts to explain. The general visual center is, of course, what we want users to pay attention to most.

Third, coloring and detail modification

1) Background treatment

Background making method: I use the color of the product itself as the background color, which can ensure that the whole poster belongs to the same color system and looks unified and coordinated. Then it is smeared with a white brush to enhance the layering of the background.

the method of obtaining the product color is very simple, just use the eyedropper tool in Photoshop to absorb the product color. If the baby can't use the straw tool

2) The text effect of the main text "Body shaping, detoxification, whitening and hydrating" is also very simple. Adjust the foreground color to a darker and lighter color than the original font, and then use the brush tool to smear the text, which can give the text a luminous and gradual effect.

3) The S-shaped white spot decoration elements of the product are also painted with appropriate brush parameters.

4) Use small color blocks and polygonal wireframes to decorate the frame, so as to make the target position clear, make the whole poster layout clearer and cleaner, and improve readability. How to make a poster

The method of making a poster is as follows for your reference:

Method/Step 1:

To make a beautiful poster, you must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, draw up the propaganda slogan or publicity introduction, and make preparations for making the poster.

method/step 2:

after selecting the material according to the determined title, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. According to the theme, if the theme is related to "the sea", the background color can be blue, and it can be a pattern background related to the sea. It is essential to make a beautiful poster by making the background tangent to the theme.

method/step 3:

after the background color of the poster is determined, the overall layout of the poster should be typeset, that is, where to put the pictures and where to put the text. It is necessary to draw the overall layout on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and words, and the poster layout should not be too dense, but should be detailed and appropriate.

Method/Step 4:

According to the layout requirements, the text is typeset first. Put the text to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font, which is relatively easy without changing the shape of the font itself, and is suitable for making posters in terms of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

Method/Step 5:

After typesetting the text, typeset the picture. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to make it adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

Method/Step 6:

After making the background, text and pictures, a poster is basically completed. However, in order to make the poster more beautiful, we should adjust it based on the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive topic for the poster and place the topic in the layout. The font of the topic should be the most eye-catching and the color the most prominent.