Is Sanyang Hengyuanxiang?

Three sheep are Hengyuan Xiang.

Hengyuanxiang Company Introduction:

Hengyuanxiang (Group) Co, Ltd, formerly known as Shanghai Hengyuanxiang Wool Co., Ltd. and Shanghai Hengyuanxiang Investment Development Co., Ltd., was established in February 2001 23rd.

Historical evolution of Hengyuanxiang:

Hengyuanxiang, a time-honored brand in Shanghai, China, was founded in 1927. It was first an enterprise mainly engaged in the production and operation of wool yarn. In 1927, Mr. Shen Laizhou, the founder of Hengyuanxiang, opened an artificial velvet thread company.

Hengyuanxiang brand name was born. The three characters "Heng Yuan Xiang" are taken from the couplet "Heng Luo Department Store originates from Qian Xiang", which implies the artistic conception of everlasting (Heng), long-lasting (Yuan) and good luck (Xiang). Hengyuanxiang has gone through five large-scale transformations since its development from a wool store. The first transformation occurred in 1935, when Hengyuanxiang moved from retail to manufacturing.

As a store, Hengyuanxiang encountered many obstacles in its development, such as the monopoly market for foreign goods. In order to seek a breakthrough, Shen Laizhou co-founded the first wool spinning factory in 1935, Yumin Wool Spinning. Factory, producing Earth brand and Shuangyang brand thick and thin wool yarns. Hengyuanxiang's business and capital scale have been rapidly expanded.

Hengyuanxiang enterprise scale and corporate culture:

Enterprise scale:

Hengyuanxiang consortium has more than 100 franchised factories, more than 500 franchised dealers and more than 7,000 employees franchise sales outlets. China's provincial market sales outlet coverage is 100, prefecture-level and city-level market sales outlet coverage is over 94, and county-level city market outlet coverage is over 60.

Hengyuanxiang e-commerce has more than 130 authorized stores on Tmall, JD.com and other platforms, with categories including clothing, home textiles, underwear, clothing accessories, etc.

Corporate culture:

Brand determines wealth, and culture determines destiny. Hengyuanxiang Group has established that brand and culture are the two core tasks of corporate development. After years of brand management, Hengyuanxiang realized that behind the brand is culture.

Having formulated a brand development model with culture as the core, Hengyuanxiang established a research team headed by Chairman Liu Ruiqi to study the relationship between culture and brand, and actually applied the research results to the group's brand management in process.