The 26th World Breastfeeding Week promotional slogan

The theme of World Breastfeeding Week 2017:

Breastfeeding is the key to sustainable social development The theme of World Breastfeeding Week calendar years:

1992: Hospital Treat babies kindly from the start

1993: A mother-friendly workplace

1994: Breastfeeding: Let the code work

1995: Breast milk Feeding: Empowering Women

1996: Breastfeeding: The Responsibility of Care

1997: Breastfeeding: The Natural Way

1998: Breastfeeding :The best investment

1999: Breastfeeding: a lifelong education

2000: Breastfeeding: Your rights

2001: Breast milk in the information age Feeding

2002: Healthy mothers and healthy babies

2003: Breastfeeding - the source of happiness

2004: Healthy mothers and health Baby

2005: Breastfeeding and family food - care and health

2006: Code Watch: 25 years of protecting breastfeeding

2007 : Breastfeeding - saving 1 million babies in the first hour

2008: Supporting breastfeeding, winning the first gold medal in life

2009: Breast milk in emergency Feeding

2010: Ten Measures to Successfully Promote Breastfeeding

2011: Breastfeeding - Listening, Telling, Sharing

2012: Looking Back and Looking Ahead Future - World Breastfeeding Week calendar year activities to celebrate the 10th anniversary of the release of the Global Strategy for Infant and Young Child Feeding:

2007

In early August 2007, the World Breastfeeding Week publicity event will be held in Beijing Curtain. The theme of World Breastfeeding Week 2007 is "Breastfeeding - saving 1 million babies in the first hour". Although the concept of breastfeeding has been improved to a certain extent, breastfeeding faces serious challenges globally, especially in developing countries, where breastfeeding still needs a conceptual breakthrough. The 2007 World Breastfeeding Week series of activities will be launched one after another. Since breastfeeding is related to the future of the nation, we hope that the whole society will pay attention to and support breastfeeding. , 22 million newborns will be born in my country in 2007. Breast milk cultural advocacy, scientific maternal and infant health care knowledge, and valuable maternal and infant health education all require a large number of information platforms as support. Targeted guidance and dissemination of breastfeeding is particularly urgent.

2008

The theme of "World Breastfeeding Week" in 2008 is "Support breastfeeding and win the first gold medal in life";

Its purpose is Let the whole society understand the value and significance of supporting breastfeeding and increase the exclusive breastfeeding rate of infants within 6 months in our country.

2009

The theme of World Breastfeeding Week 2009 is "Breastfeeding in emergencies, are you ready?" This theme emphasizes the need to protect, promote and Support breastfeeding during emergencies for the survival, health and development of infants and young children.

Children are the most vulnerable group in emergencies, and children are at increased risk of death from diarrhea and pneumonia. In emergencies, unconsensed or uncontrolled breast milk substitutes can ruin breastfeeding and should be avoided.

As an emergency preparation, hospitals and other health services should train health care providers who can help mothers establish breastfeeding and/or overcome difficulties.

2010

2010 is the 19th World Breastfeeding Week. The theme is "Ten Measures to Successfully Promote Breastfeeding". Its purpose is to emphasize the ten measures to successfully promote breastfeeding. necessity and importance.

This year marks the 20th anniversary of the Ten Measures to Promote Breastfeeding. The Ministry of Health requires us to take this opportunity to enhance the awareness of the whole society in advocating and supporting the Ten Measures to successfully promote breastfeeding, and widely popularize the knowledge and skills of the Ten Measures to Successfully Promote Breastfeeding. , improve awareness and popularity.

"Ten Measures to Promote Successful Breastfeeding"

1. Have written breastfeeding regulations and routinely communicate them to all health personnel;

2 . Provide necessary technical training to all health personnel so that they can implement relevant regulations;

3. Inform all pregnant women about the benefits and treatment methods of breastfeeding;

4. Help mothers start breastfeeding within half an hour after delivery;

5. Instruct mothers how to breastfeed and how to maintain lactation if they need to be separated from their babies;

6. Except for breast milk, it is prohibited Give the newborn any food or drink unless medically indicated;

7. Implement 24-hour mother-infant rooming-in, allowing mothers and their babies to be together 24 hours a day;

8. Encourage Breastfeed on demand;

9. Do not give artificial nipples or comforters to breastfed babies;

10. Promote the establishment of breastfeeding support organizations and discharge mothers from the hospital forwarded to these organizations.

2011

On August 1, 2011, the Department of Women and Social Affairs of the Ministry of Health, the United Nations Children's Fund and the World Health Organization held the "World Breastfeeding Conference" in Beijing. Weekly promotional activities. Relevant leaders from the Department of Women and Social Affairs of the Ministry of Health and other relevant departments and bureaus, the United Nations Children's Fund, the World Health Organization, the All-China Women's Federation, the Beijing Municipal Health Bureau, and representatives from various district and county health bureaus, maternal and child health care institutions, and community health service centers in Beijing*** More than 150 people attended the event. In addition, Ms. Yang Lan, UNICEF China Ambassador and well-known media personality, was also invited to attend the event.

2011 is the 20th "World Breastfeeding Week", with the theme of "Breastfeeding - Listening, Telling, Sharing". The focus is to strengthen the exchange and sharing of breastfeeding experience and spread scientific parenting. Knowledge, emphasizing multi-department, multi-level and multi-channel promotion of breastfeeding.

Qin Huaijin, Director of the Department of Gynecology and Social Affairs of the Ministry of Health, pointed out in his speech that breastfeeding is a right that babies enjoy from the moment they are born. It is also the first gold medal in life and is crucial to promoting children's health. The Chinese government attaches great importance to children's health, actively responds to international advocacy, and strives to promote the protection, promotion and support of breastfeeding throughout society. It has successively issued the "Management Measures for the Sales of Breast-milk Substitutes" and the "Infant and Young Child Feeding Strategy", actively created baby-friendly hospitals and baby-friendly communities, and promoted medical and health institutions to implement various measures to promote breastfeeding. Strengthen cooperation with relevant departments, make full use of activities such as "World Breastfeeding Week", and carry out extensive breastfeeding publicity and social mobilization. Affected by many factors, the exclusive breastfeeding rate for 0-6 months in my country is low and has a downward trend. He emphasized that health administrative departments at all levels should actively take measures to widely carry out infant and young child feeding knowledge publicity and health education, standardize the supervision and management of baby-friendly hospitals, and strengthen the sales management of breast milk substitutes. Medical workers should continuously improve their professional quality and do a good job Regarding breastfeeding publicity and technical guidance, relevant departments, social groups and the media must increase social publicity to create a good social atmosphere that supports breastfeeding and cares for the health of mothers and infants.

During "World Breastfeeding Week", all parts of the country will focus on this year's theme and adopt various forms to carry out extensive activities to disseminate knowledge about breastfeeding, child nutrition and feeding, so as to achieve the goal of the whole society actively participating in and supporting breastfeeding. , broadening the connotation of breastfeeding and creating a good effect of baby-loving and mother-loving social atmosphere.

2012

From August 1st to 7th, 2012, organized by the Breastfeeding Base Camp, including Beijing, Nanjing, Xi'an, Xiamen, Shenzhen, Chengdu, etc. Breastfeeding mother groups in 17 cities across the country have carried out pop-up breastfeeding activities in various places, aiming to promote breastfeeding. They hope that in this unusual form, they will draw attention from all walks of life to breastfeeding mothers’ public breastfeeding and advocate for public health. *Establish more breastfeeding places on occasions to facilitate breastfeeding mothers to feed their next generation.

2013

On August 2, 2013, the National Health and Family Planning Commission held a 2013 World Breastfeeding Week themed publicity event in Beijing, calling on the whole society to pay attention to, care for, and support breast milk. feed.

August 1-7, 2013 is the 22nd World Breastfeeding Week. This year’s theme is "Supporting Breastfeeding: Close to Mothers". The main objectives: first, to improve the public’s awareness of breastfeeding and continuous breastfeeding-related knowledge; second, to carry out peer consultation activities; third, to train breastfeeding supporters to better serve mothers and babies; fourth, to enable postpartum women can still receive support and help in the community; fifth, implement the "Ten Measures to Promote Successful Breastfeeding" to promote exclusive breastfeeding.

During the Breastfeeding Week activities, maternal and child institutions and public welfare organizations in various places organized a series of Breastfeeding Week activities in various forms, including breastfeeding lectures, on-site consultations, free clinics, breastfeeding support, Breastfeeding Week in the delivery room, etc. A variety of activities vigorously promoted breastfeeding and spread breastfeeding knowledge and skills.

Director Zhang Shikun of the Maternal and Child Health Services Department of the National Health and Family Planning Commission said that breastfeeding is a right that babies enjoy from the moment they are born and is crucial to promoting children’s health. Science has long proven that breast milk is the most ideal food for babies under 6 months of age. Breast milk not only contains all the nutrients needed for infant growth and development, but also contains rich immune substances. Breastfeeding can not only promote the normal growth and development of infants and healthy physical and mental development, reduce the occurrence of infectious diseases, but also help prevent the occurrence of chronic diseases in adulthood, promote the mother's postpartum recovery, and enhance the relationship between mother and child. In short, breastfeeding is beneficial to the health of infants and mothers, to the harmony of family and society, and to the improvement of the quality of the birth population. Protecting, promoting and supporting breastfeeding has become international public knowledge.

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