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What does pop music ip mean?

It means a hot event in pop music.

IP was originally the abbreviation of "Intellectual Property" in English, literally translated as "intellectual property", which has been extended in the field of Internet.

"IP" in the Internet world can be understood as a general term for all famous works (literature, movies, animation, games, etc.). ). In other words, IP at this time only represents the copyright of intellectual creation such as inventions, literary and artistic works.

Further extension, traffic can be obtained from a single platform, and the content distributed on multiple platforms only by virtue of its own attraction is an IP, which is a "stalk" or "phenomenon" that can bring effect. This stalk can work on various platforms, so IP can also be said to be an effective product.

Extended data

First, IP creates emotional positioning.

Because emotion is hierarchical, so is the emotional positioning of ip. IP can be divided into shallow IP and deep IP. The deeper you go, the more powerful and lasting your energy will be, and the less disturbed by the noise of the times. Emotion from emotion-emotion-subconscious-unconscious-complex, the deeper the more lasting. It does not mean that paying more attention to multiple topics is a strong IP. A powerful IP with real depth, without topic and too much heat, can also exist naturally and be powerful.

Second, IP creates a story prototype.

Prototype stories can be more powerful than social stories, and can cross the barriers of nations, countries and cultures to become super powerful IP.

Based on basic human nature, prototype stories express the most basic parts of human nature, such as growth, security, help, sex, darkness and ugliness.

For example, the prototype of the story of the ghost blowing the lamp is to win the treasure, but the motif behind this treasure-winning lacks more humanized design, human growth and self-realization, and is too utilitarian and socialized.

One piece is also a treasure hunt, but there is a mother proposition that teenagers grow and progress, so the power of IP will be much stronger and easier to globalize.

The robot cat corresponds to the mother proposition of human nature seeking help from immortals. Doraemon is a symbol to help you realize any needs and dreams in your childhood. Therefore, it is a super IP that can stand the test of time.

Third, IP creates role positioning.

IP role positioning refers to whether the core role of the story can be positioned at the emotional level of human nature, so as to achieve key IP positioning, rather than ordinary story role design.

How to locate the role on the emotional level is very important, but it is particularly easy to be ignored. Ignoring it will easily lead to insufficient emotional strength and driving force of IP. Because the content eventually becomes IP, it is often not the content itself, but the role in the content becomes super IP.

For example, in the anime story of "Daxiong and Doraemon", the role of Doraemon was finally formed. Another example is Star Wars movies, which eventually formed a super IP, and it is Darth Vader, stormtroopers and a whole set of Jedi character system that represent the shadow of human nature.

Fourth, IP creates a symbol prototype.

Powerful IP finally presents symbols in various fields, so if you don't pay attention to symbols at the beginning of IP incubation, it will cause very troublesome follow-up development problems. Symbolic prototype, in short, is two points: uniqueness and concise expansibility.

Some content often appears, which is good and popular in itself, but it is similar to a large number of similar works in terms of characters and styles. This is that the uniqueness recognition of IP symbols is too weak to achieve great development across dimension walls or content walls.

Only the core readers can recognize not those powerful symbols, but passers-by can also recognize them.

Great IP must be a super symbol at the same time, so it must have its own unique symbol recognition. If not, it means that you don't have your own unique culture, just a follower, not a big IP.

Piggy Peggy is not an ordinary cute pig, but a unique and symbolic pig. Its logo recognition is: pink, unique nose and childlike lines.