How to write a promotional copy that is easy to understand and has good dissemination?

We should pay attention to five aspects: publicizing the idea, grasping the timeliness of news, focusing on the basics, being good at observation and summary, and mastering writing skills and methods.

1. Publicity idea

Writing the publicity idea is the most important. If you feel good about having an innovation at work, you must first think about what idea you want to reflect. This is the intention. Once you have an idea, you will know what to write next. After judging the publicity needs, evaluating the publicity value, and processing and sorting the publicity materials, the publicity will be basically formed.

2. Grasp the timeliness of news

Be good at grasping the timeliness of news. That is to say, we must have the awareness of timely publicity and reporting, and we must report news events that occur in a timely manner. Otherwise, once the timeliness of the news expires, there will be no point in writing news and publicity manuscripts. Therefore, you must be good at learning and thinking, read more newspapers and find the entry point for your own writing, prepare materials early, and send the draft as early as possible.

3. Pay attention to the basics

Studying diligently and writing frequently are the basis for writing good report manuscripts. We must work hard to cultivate our news sensitivity and insight, and master the basic methods and skills of news writing. On the one hand, read more books and newspapers to strengthen the study of relevant business knowledge and understanding of materials, and discover news points; on the other hand, often go out and conduct in-depth front-line investigations and capture news clues through your own personal experience.

4. Be good at observation and summary

Being good at observation and summary is one of the effective ways to improve the adoption of manuscripts. When writing a press release, you must not only truly describe the cause, process, and results of the news event, but also constantly explore the meaning and purpose behind the news event, and clearly point it out in the manuscript, so as to avoid writing a manuscript that is out of context. Be good at making full use of news pictures.

A news picture with clear explanation and strong visual impact is worth a thousand words of description. A single picture should reflect a large amount of information. When you look at the picture, it should not only reflect what you are doing, but also complete information about the characters. If there are slogans, etc., it should be reflected in one picture.

5. Master writing skills and methods

Mastering the writing skills and methods of news propaganda reports is the guarantee for improving the quality of news writing manuscripts. Regarding improving the quality of manuscripts, on the one hand, we must work hard on the titles of press releases. The title should be relevant, eye-catching, vivid, concise and refreshing. On the other hand, the manuscript is rich in content.

Extended information:

Key points of the publicity draft:

1. In news releases, attention should be paid to the significance and role of publicity.

2. Understand how to reflect the basic role of propaganda in news writing.

3. News should focus on reporting the event itself and highlight the key points of the report.

4. Pay attention to innovation in standard forms and try to avoid the embarrassment of news releases.

5. Pay attention to the professionalism and literalness of news language, choose words carefully, and avoid common sense mistakes.

Baidu Encyclopedia-Public Release