The slogan of the next day

Brokeback Survival and the Development of McDonald's

McDonald's is the world-famous king of fast food industry. Its chain stores are all over the world, with an annual income of more than 20 billion US dollars. How did such a huge enterprise develop?

Speaking of the history of McDonald's, I have to mention two brothers, Mike and Dick, who started this business first, but Crocker really carried forward the cause of McDonald's. Before they met Crocker, Mike and Dick brothers lacked foresight and didn't know the value of the word "McDonald's" at all. They didn't know the management of the enterprise at all, so the McDonald's they operated was in a recession.

/kloc-one day in 0/954, Crocker and the Mai brothers formally reached a chain agency agreement, and Crocker officially obtained the development right of McDonald's chain restaurants.

One day in March, JE-style McDonald's Company was established. Crocker made full use of his previous experience and began to create a unique chain operation. In the following short 10 years, McDonald's company developed rapidly. But the company is also facing a bigger problem, that is, how to develop rapidly in a highly competitive environment, which has become a top priority at that time. At this time, with the rapid development of the company's chain stores, the obstacles of the Mike brothers to the company's development are becoming more and more obvious. On the one hand, the Mike brothers are conservative and short-sighted. On the other hand, the Mike brothers draw 0.5% of the chain store's operating income every year according to the contract, which makes the development of McDonald's seriously short of funds and unable to grow rapidly. At this critical moment, Mike and Dick offered to sell their shares, which undoubtedly made the situation worse. However, after hard work, Crowe and his colleagues finally managed to raise a loan of $2.7 million in exchange for the full franchise of McDonald's. Although it seemed expensive at that time, from today's point of view, the decision at that time was very worthwhile. Because at that time, if we didn't take over all the copyrights from the Mike brothers, according to the current annual sales of the whole company of nearly $30 billion, we would have to pay the copyright fee of $65.438+$50 million to the Mike brothers every year. For McDonald's today, the loss will be even greater, what's more, without the decision at that time, McDonald's could not have such a large scale today. It is precisely because Crocker has a forward-looking vision and the courage to survive with a broken arm that today's McDonald's kingdom has come into being.

In short, McDonald's finally gained freedom and independence after paying a heavy price, and the price of $2.7 million finally made McDonald's soar.

Management enlightenment

In nature, many animals have the instinct to survive with broken arms, such as geckos and lizards. Although the broken arm hurts, it is much more cost-effective than losing your life. In addition, sometimes things that are broken may grow back, but once they are lost, they cannot be recovered. Many people understand this truth, but it takes a lot of courage to make such a decision. McDonald's was able to take off because Crocker had the courage to survive with such a broken arm. It takes courage and courage to make a decision at a critical moment. Only by giving him up can he succeed.

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Yaohan: The sunken aircraft carrier.

Wada Kazuo, the 68-year-old founder of Yaohan Group, became a legend with his autobiography Yaohan-From Zero to Billion. He used to be a small owner of several Yaohan grocery stores in Shizuoka Prefecture. He inherited the fruit and vegetable shop run by his parents, and wrote a typical story of "A Xin's" hard struggle. In the late 1960s, when large supermarkets sprang up in Japan, he found another way to expand overseas because he was unable to compete. Yaohan's predecessor was 1973. /kloc-in June of 0/0, it was first registered as a private limited company in Hong Kong. 1984, Wada Kazuo entered hongkong, opened nine Yaohan department stores in succession, and one Macao * * * developed 10 branch, and built a department store kingdom in just a few years. By May of 1990, he moved his Yaohan headquarters to Hong Kong with the capital of165438+50 million Hong Kong dollars, which showed his determination to take root in Hong Kong. 1993 When Hong Kong's economy was in a period of adjustment, he saw the market potential of Chinese mainland, moved his headquarters in Yaohan to Shanghai, and opened three department stores in Sha Tau Kok, Shanghai and Beijing. In the past few decades, it has developed into a famous department store group, and its hard-working spirit can not help but make people move. With extraordinary courage and debt management, Hotan family enabled Yaohan to quickly own 765,438+0 chain stores in Japan and 27 overseas branch networks. Its rapid development really left the industry behind. This dare to raise funds directly from the capital market and quickly develop chain stores to occupy the market was once praised by the Japanese financial community. Only from 1990 to 1994, Yaohan issued convertible bonds with a total value of about 50 billion yen (about RMB 3.5 billion). In recent years, the strong momentum of Yaohan's massive entry into the China market has attracted more attention from the world. In addition to moving the group headquarters to overseas, they also solemnly announced the establishment of 65,438+0,000 supermarkets in China, and established the first large-scale Sino-foreign joint venture retail business enterprise in China. This once made many enterprises in China feel great pressure. Although Yaohan is bankrupt, the eagle with broken wings is still an eagle. However, some of our listed companies are too lazy to make progress just to raise "no need to repay loans". Therefore, it is necessary to "absorb" and learn the spirit of self-improvement and perseverance from its continuous expansion for decades.

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The Historical Development of Wal-Mart

Like the first store, today's Wal-Mart is still driven by three basic beliefs. Although Mr Sam has left us, his thoughts and philosophy will always lead us to success. Wal-Mart's success today stems from the fact that it is never satisfied with the status quo of the company. Wal-Mart is a visionary company. It cherishes its past very much and is good at learning from it, but it will not stagnate. The following sequence of events reflects the development of Wal-Mart.

1960s

1962 Sam? Walton founded the company and opened the first Wal-Mart department store in Rogers, Arkansas.

1969101October 3 1 day, Wal-Mart Stores Limited was established.

1970s

1970, the company established its headquarters and the first distribution center in Bentonville, Arkansas.

1972 wal-mart's shares were approved for listing on the new york stock exchange.

1975 Sam? Inspired by Korean workers, Walton launched the famous "Cheers to Wal-Mart".

1980s

1983, the first Sam member store opened in Oklahoma, a midwestern city in the United States.

1984 Sam? Walton kept his promise to employees, and the company's pre-tax profit reached 8%. He dances hula on Wall Street.

1984 David? Glass became the president of the company.

Wal-Mart's satellite network was built in 1987, which is the largest private satellite system in the United States.

1988 David? Glass became the CEO of the company.

The first Wal-Mart shopping mall opened in Washington, Missouri.

1990s

1990 Wal-Mart became the largest retailer in the United States.

199 1 year, Wal-Mart opened its Mexico City store, and Wal-Mart began to enter overseas markets.

1992 March 17 Sam? Mr. Walton was founded by American President George W.. w。 Awarded this title? Medal of Freedom awarded by Bush.

Sam, April 5, 1992? Mr. Walton passed away.

1April 7, 992 s? Robertson? Walton became the chairman of the company.

1992 Wal-Mart enters Puerto Rico.

1993 Wal-Mart International Department was established, Bobby? Martin became the president and CEO of the international department.

The first week's sales 1993 12 reached $65,438 billion.

1994 acquired 22 Woolco stores in Canada/kloc-0.

1995 entered Argentina and Brazil.

1996 entered China by establishing a joint venture company.

1997 became the largest private employer in the United States.

1997 has 680,000 employees in the United States and115,000 employees outside the United States.

1997 Wal-Mart became the Dow Jones Industrial Average.

1997 Wal-Mart's annual sales exceeded100 billion USD for the first time, reaching 105 billion USD.

1998 acquired 2 1 Wertkauf to enter Germany.

1998 launched the first community store and opened three community stores in Arkansas.

1998 charitable donations exceeded1000,000 dollars, reaching1020,000 dollars.

1998 entered Korea through the establishment of a joint venture company.

1999 has a total of 1 1400 employees, making it the largest private employer in the world.

1999 acquired ASDA group (with 229 stores) and entered the uk.

2 1 early century

In 2000, it ranked fifth among the "most admired companies in the world" selected by Fortune magazine.

In 2000, Li Sige became the president and CEO of Wal-Mart.

In 200 1 year, it ranked third among the "most admired companies in America" selected by Fortune magazine.

The single-day sales of 200 1 set a record, reaching 125 billion dollars the day after Thanksgiving.

In 2002, it ranked first in the Fortune Global 500 and ranked first among the most respected enterprises in the United States.

In 2003, it once again ranked first among the most respected enterprises in the United States selected by Fortune magazine.