What is MI?

MI, also known as MIS, is the abbreviation of English Mind Identity System. Its specific meaning refers to the existence value, management mode, strategy, purpose and spirit of production and operation formed by enterprises in long-term business practice.

Ginza Matsuya, a famous Japanese department store, once took the concept of "customer first". The corporate philosophy of McDonald's is "Time, Quality, Service, Cleanliness and Value". The essence of enterprise's mental identity lies in establishing enterprise's self to distinguish it from other enterprises.

CI is a corporate culture identification system! Ci is composed of mystery, comparison and dimension.

VI- Visual system (brand system), which focuses on marketing and development.

Rice, dual ideological system, code of conduct system (cultural system), focusing on the marketing development of the system. MI, dual ideology system, code of conduct system (cultural system), focuses on the system formulated for enterprise management. ?

Brand system (VI) and cultural system (MI, BI) complement each other, and play a booster role in the survival and development of enterprises.

Extended data:

From the three aspects of ci, they are not separated from each other, but must be consistent and coordinated in appearance, while Bi and Liu serve rice, which is commendable.

The effect of CI is always difficult to evaluate, because it involves a wide range and the effect is difficult to quantify. Japan's Nikkei Institute has designed a set of CI effect survey index system, including market factors, appearance factors and modern factors. Different enterprises will pay attention to different factors when introducing CI. The Nikkei Institute of Japan believes that the sales volume and advertising awareness of enterprises are the decisive factors to evaluate the effect of CI.

Chinese scholars have also conducted in-depth research on this, and put forward a more detailed and scientific quantitative evaluation system of CI mentoring effect, including 30 indicators in five categories, including MI, BI external activity identification, BI internal activity identification, VI application elements and VI basic elements. This set of indicators reflects the content of CI in a comprehensive and detailed way, but the indicators are abstract and there are some problems in practical application.

CI introduction is the process of enterprises pursuing the harmony and unity of inner beauty and outer beauty, and the implementation of enterprise CI strategy is a systematic project that is constantly moving and developing. It requires enterprises to revise, supplement and innovate according to their own different situations in different periods, so that enterprises can maintain and play the powerful role and advantages of CI for a long time.

References:

Baidu Encyclopedia-Mi

References:

Baidu encyclopedia-CI

References:

Baidu Encyclopedia-Bi

References:

Baidu Encyclopedia-6