What brand of drinks can get a free display freezer?

In order to attract customers, most beverage and ice cream manufacturers provide freezers to merchants for free. At present, freezers used in the cold drink market are provided by various manufacturers, such as Coca-Cola, Nestle and Xue Lu. There are also a small number of end customers who need to pay a deposit of about 2000 yuan, but this part of the deposit will be returned to the end customers in batches during use.

In addition to investing in freezers for free, subsidizing electricity charges has also become another means for manufacturers to win over end customers. For example, Ruby will not only let the terminal use the mini-freezer with a value of 1800 yuan for free, but also subsidize the electricity bill in 60 yuan every month. In order to seize the end customers, individual manufacturers will adopt the practice of "A subsidizes 60 yuan's electricity bill and B subsidizes 70 yuan".

Extended data

Why free freezers are popular with merchants.

Nestle cold drinks cost more than 2000 yuan, and the profit rate is 10%. A counter in Yili or Mengniu costs about 1200 yuan, and the profit rate is 5%. If one freezer can be sold every day, the profit of a cold drink distribution network can reach 320 yuan.

In addition, for every popsicle sold, you can get a rebate of 0.5% to 2.5% for the special freezer. Coupled with exceeding the established sales, there will not only be a rebate that promises to return the deposit, but also an excess rebate, which is about 2% to 3.2% of the total sales. The stimulation of these profits has also become the reason why merchants are willing to pay a deposit to buy a freezer and bear all the electricity bills.

Phoenix. Calculation of profit of cold drink merchants from freezers

Phoenix Finance-There is a subsidy behind every small freezer.