Brilliance of Shaanxi Opera Broadcasting

On March 28th, 26, with the approval of the State Administration of Radio, Film and Television, Shaanxi People's Broadcasting Station was officially changed to Shaanxi People's Broadcasting Station Opera Broadcasting. BLACKPINK, a Shaanxi opera broadcast, appeared, and gong began to sing. As the first professional opera broadcasting station in the west, the emergence of opera broadcasting is not only the need for Shaanxi TV to adapt to the development of broadcasting and adjust its structure, but also an important measure to further carry forward traditional culture, revitalize Shaanxi opera, and better serve and develop the vast rural areas. From April 12th, Shaanxi Radio and Opera Station will be officially broadcast.

Opera broadcasting takes "closeness, professionalism, entertainment and appreciation" as the direction of running Taiwan, highlighting the professionalism of opera and the participation of audience, focusing on Shaanxi local operas, taking into account other operas in the country, supplemented by long (critical) books, folk art sketches, radio and television drama clips, and a small number of news programs. Traditional Chinese opera programs cover five categories: appreciation, entertainment, interviews, special topics and synthesis. They are complete in categories and rich in forms, showing the elegance of the pear garden from multiple angles and presenting the charm of traditional Chinese opera. Traditional opera broadcasting is based in Shaanxi, radiating northwest and facing the whole country, trying to be a window of Shaanxi and even the whole country, and a home for friends of national opera fans.

Opera broadcasting focuses on a large number of opera people in Shaanxi, especially the vast number of rural opera fans, relying on this and constantly expanding other audience groups. Grasping this huge audience means finding a new entrance and a huge market space in the increasingly competitive broadcasting competition, which provides a brand-new, targeted and more efficient channel for businesses to explore rural markets and secondary and tertiary markets. At the same time, drama broadcasting can also carry out multi-level and multi-link market development and marketing of various resources for unique audience groups, such as the development of drama audio-visual products and performance market, and explore the combination of audience market and commercial secondary and tertiary market development.

Opera broadcasting is full of charm and unlimited business opportunities, which is worth looking forward to.

[ frequency name] Shaanxi People's Broadcasting Station's opera broadcast

[ frequency call sign ]AM747, FM17.8

[ frequency call station] Opera is popular, listen to 747, there is a play!

[ frequency slogan] Daqin Zhengsheng

[ development strategy] According to the audience's listening habits and preferences, we should take the road of local characteristics, innovate operation, create a brand with unique local characteristics with the stylization of opera broadcasting, and create the highest artistic value and commercial value.

[ Frequency Purpose] Shaanxi Opera Broadcasting is the first professional opera broadcasting in the west. Focusing on promoting the opera culture dominated by Shaanxi Opera, Shaanxi Opera Broadcasting strives to explore traditional classics with contemporary spirit, so that the roots of Shaanxi Opera, which plays the ancient tune alone, extend downward and flowers bloom upward. Meet the growing needs of the grassroots, especially the farmers' audience.

[ Target Audience] Shaanxi Opera Broadcasting uses medium-wave AM transmission, using Harris transmitter of the United States, with a transmission power of 5 kW, which can completely cover parts of Guanzhong and surrounding provinces, and the listening quality is clear and stable. According to the transmission coverage of our station and the distribution of the people in our province, the target audience of Shaanxi opera broadcasting is mainly the vast number of opera lovers in urban and rural areas of the province, and it is expected to continuously attract other audience groups.

[ frequency style] professional atmosphere, vertical and horizontal vulgarity and elegance; Affinity and agility, blending classics and fashion.

[ program features] The setting of traditional opera broadcasting programs is fully based on the listening habits and preferences of the target audience. The program content has both classic elegance and grassroots vitality, showing the tension of traditional opera culture between vulgarity and elegance. We pursue the professional characteristics of pure flavor and rich rhyme, the civilian characteristics of Goulan and Washe, the modern characteristics of traditional popularity, and the classic characteristics of elegance.