Measures of Weihai Municipality on the Administration of Outdoor Advertising

Chapter I General Provisions Article 1 These Measures are formulated in accordance with the Advertising Law of People's Republic of China (PRC), the Regulations on the Administration of City Appearance and Environmental Sanitation and other laws and regulations, and combined with the actual situation of this Municipality. Article 2 These Measures shall apply to the establishment and management of outdoor advertisements within the administrative area of this Municipality. Article 3 The term "outdoor advertising" as mentioned in these Measures refers to the use of outdoor venues, buildings, roads, tunnels and other municipal facilities to set up commercial advertising facilities such as exhibition boards, neon lights, luminous fonts, electronic display screens, electronic flip devices, light boxes, advertising columns, publicity columns, physical models, and the act of drawing, posting and hanging outdoor commercial advertisements. Fourth city urban management law enforcement departments responsible for the supervision and management of outdoor advertising in urban planning areas.

County-level urban management law enforcement departments are responsible for the supervision and management of outdoor advertising settings within their respective jurisdictions.

Public security, urban and rural construction, planning, transportation, industry and commerce, highways and other relevant departments shall, within the scope of their respective duties, do a good job in outdoor advertising management. Fifth outdoor advertising should follow the principles of unified planning, rational layout, safety norms, beautiful coordination and legal setting. Chapter II Planning and Technical Specifications Article 6 Urban management and law enforcement departments of cities and counties shall organize planning and other relevant departments to prepare outdoor advertising planning and technical specifications within their respective jurisdictions, and report them to the people's government at the same level for approval before promulgation and implementation. Seventh outdoor advertising planning and outdoor advertising technical specifications shall include the following contents:

(1) Delineating the scope of restricted areas, restricted areas and applicable areas;

(two) the control principle of outdoor advertising layout, density and type;

(three) the basic requirements of outdoor advertising, such as location, form, specification, material, color and lighting. Eighth outdoor advertising planning and outdoor advertising technical specifications, should take seminars, hearings, expert argumentation, open to the public to solicit opinions and suggestions. Ninth city, county-level city urban management law enforcement departments shall, jointly with relevant departments, regularly evaluate the implementation of outdoor advertising planning and technical specifications. If it is really necessary to modify it after evaluation, it shall organize the modification in time. Tenth any of the following circumstances, shall not set up outdoor advertising:

(a) the use of traffic safety facilities, traffic signs, fire facilities;

(two) the impact of traffic safety facilities, traffic signs, fire facilities, fire safety signs, municipal public facilities, barrier-free facilities;

(three) blocking the fire escape or blocking the building window, affecting the external fire fighting or rescue operations;

(four) the use of dangerous buildings, illegal buildings (structures), or endanger the safety of buildings (structures);

(five) the use of street trees or damage to green space;

(six) hinder the production and life or damage the appearance of the city;

(seven) set up in the construction control zone of state organs, schools, cultural relics protection units, historical buildings and scenic spots;

(eight) within the memorial buildings, representative modern buildings and landmark buildings determined by the people's governments at or above the county level;

(nine) other circumstances prohibited by laws, regulations and rules. Article 11 commodity operators or service providers shall not scribble outside the window of their business premises or publish outdoor advertisements in the form of posting paper or hanging display screens without authorization. Twelfth in the building (structure) to set up outdoor advertising, shall not interfere with the legitimate rights and interests of neighboring rights holders such as ventilation, lighting and transportation. Chapter III Establishment Provisions Article 13 The establishment of outdoor advertisements shall conform to the planning and technical specifications for the establishment of outdoor advertisements. Fourteenth in the city buildings and facilities set up large outdoor advertising or hanging, posting promotional materials, shall apply to the city management law enforcement departments for administrative licensing procedures. Fifteenth urban management law enforcement departments shall, after receiving the application for administrative license, issue a written certificate of acceptance or rejection.

If the applicant's application meets the licensing requirements, the urban management law enforcement department shall make a decision to grant the license according to law and issue the license; If it does not meet the licensing conditions, it shall make a written decision not to grant the license and explain the reasons. Sixteenth to apply for the establishment of a large-scale outdoor advertising license, the following materials shall be submitted to the urban management law enforcement department in accordance with the provisions:

(1) An application for outdoor advertising;

(2) Proof of ownership or right to use the venues, buildings (structures) and facilities used for setting up outdoor advertisements;

(three) outdoor advertising color renderings;

(four) other materials as prescribed by laws, regulations and rules.

In setting up large-scale outdoor advertisements, if the laws and regulations stipulate that the consent of the relevant departments should be obtained, in addition to the existing licenses, written commitments, online verification and other ways, the certificates of the relevant departments should also be submitted. Seventeenth the use of public resources to set up large-scale outdoor advertising, should be made through fair competition such as bidding, auction and other licensing decisions. Eighteenth large-scale outdoor advertising license period is generally not more than two years. If the outdoor advertising license is obtained through fair competition such as bidding and auction, the license period shall not exceed five years.

If it is necessary to set up temporary large-scale outdoor advertisements for holding activities, the setting period shall be determined according to the duration of the activities.

If a large-scale outdoor advertisement is set up by using the site enclosure, the setting period shall not exceed the project completion date.