How to improve team morale

Party file: Zhao Xiaoping, business manager of Jinghai Center Branch of Tianjin Branch of a life insurance company. Problem statement: I was promoted to manager 1 0 months ago, which is a happy thing, but I found the problems in the team soon after I took office, so I was very upset. Most people in my team are new partners. Faced with the difficulties in the market, they have a feeling of shrinking, and the elders with long working experience seem to have entered an aging period, and their enthusiasm for the exhibition industry has been greatly reduced. As a result, the morale of the team has been seriously affected, and depressed and negative emotions have gradually sprouted and grown. As we all know, the role of morale is to stimulate people's physical strength, energy, ability and other potential physical and psychological energy. If the team has passionate morale, it can not only increase the cohesion and potential ability of the team, but also overcome the difficulties and setbacks encountered in the exhibition industry, which will bring many benefits to the organizational development and goal completion of the team. If the team morale is low, it will inevitably affect the performance, and even spread the bad mood to other teams. How to boost team morale? What is your routine? What innovative actions are there on this basis? Zhang Yongxian, Sanhe and Ji Jun, senior business managers of China Life Insurance Wuhan Branch, even if a person has only 60% skills and is full of confidence, he may exert 65,438+0,000% energy in his work. Although there are many variables in the actual insurance marketing process, they will eventually create miraculous work performance due to high morale. Harmony-building a collective with * * consistent goals and * * consistent goals and visions can be described as a real collective. To improve the morale of the team, we must first establish the same goal and vision for the whole team, and let the comrades work in the same direction and vibrate at the same frequency. This is the highest motivation. Team goals need several reference standards. First of all, team goals must be combined with personal goals and cannot be completely divorced from the individual wishes of the players, otherwise some people will be divorced from the collective. Secondly, the goal should be clear and it is best to quantify it. More importantly, it is necessary to give individuals and teams a challenging goal that can be achieved through hard work. To put it figuratively, it is an apple that can be picked in one jump. If the task assigned to the team far exceeds the number of days that the team can bear, it will not only inspire morale and fighting spirit, but will discourage the team. Harmony-It is not enough to establish a family culture team with the same goal. More importantly, create a family atmosphere of mutual help and support in the team. As the leader of the team, it is even more necessary to pass on this warmth to everyone. For example, if a player has family difficulties, we can mobilize everyone to help him solve them; Accompany new people in the exhibition industry; Organize some activities from time to time, such as dinner and karaoke, to increase the cohesion of the team. Communicate with team members in these activities and treat others the way you like to be treated. Don't do to others what you don't want them to do to you. In addition, trust is the cornerstone of building a team and determining team performance, and it is also the biggest incentive. As team leaders, we should encourage team members to make suggestions, participate in internal discussions and decisions, make them feel needed, and then give full play to their abilities. Harmony-establishing a reward and punishment mechanism American management scientist Adams once put forward the theory of fairness: the work motivation of organization members is not only influenced by their absolute remuneration, but also by their relative remuneration. As the old saying goes, morale is the highest at first, but as time goes on, it will decline. Therefore, it is particularly important to establish a fair and just incentive policy to improve team morale. For players who have performed well and completed their goals and tasks, they should be publicly praised at the morning meeting and invited to share their experiences. We should give them material rewards and introduce heavyweight awards such as traveling abroad to make the winners more confident, passionate and interested, and then contribute more energy. Relatively speaking, the establishment of punishment mechanism can also improve morale and motivate players. Players who violate discipline and make mistakes should be corrected in time, treated equally and criticized moderately in strict accordance with the assessment system. We must not tolerate their positive words and deeds that affect the whole team. China Xiaoju Yang, China Ping An, senior director of Guizhou Branch, Samsung, created morale. During the Warring States Period, Sun Bin once said that it is important to work together and gather people together. Sales is like a battle, winning in prestige and losing in anger. Establishing the morale of the marketing iron army is the foundation of winning. As the saying goes, it is better to speak out than to set an example, and it is better to teach by example. In the process of building team morale and cohesion, setting an example is a sword. For marketers, performance is the lifeline. Therefore, grasping their performance and greatly improving their performance are fundamental to inspiring morale. This requires supervisors to set an example in their own skills and professionalism. For example, some time ago, I hurt my foot. Although I can't go out to visit customers, I will still call customers and ask them to come to the company to sign the bill. This gave the team members a meaningful behavior lesson and made them look at me unconsciously. Skills training and example teaching are also necessary, which can improve their comprehensive professional quality and lay the foundation for performance improvement. In addition, setting a good example in mentality is more important and meaningful than in skills. As a supervisor, you should start with a positive attitude. If the supervisors of the team are depressed, the mental state of the whole team can be imagined. No matter any competition, the supervisor should bear the brunt, strive for awards and become the object of team imitation; When encountering temporary difficulties, the supervisor should also be positive, avoid negative emotions and avoid affecting the collective. Set an example in your mind and build a positive and passionate team! Regular encouragement, which varies from person to person, is absolutely necessary to improve morale. The supervisor should communicate with the team members one-on-one, explore the individual needs of the team members, find the incentive points, and then prescribe the right medicine. For example, in the process of communicating with team members, let them write down their life goals, and then combine them into work goals, so that they realize that their efforts are for their own lives, and they will stick to it no matter how hard and tired they are, thus enhancing personal morale and boosting collective morale. Keep learning and create an atmosphere. A team with learning ability is a rising team. To build high morale, it is very important to cultivate a learning team. As a supervisor, if you give someone a drop of water, you have to have a bucket of water. Therefore, you should always study, actively participate in various trainings, be the first to sign up for activities such as buying books and upgrading your skills and knowledge, and play a leading role. Rich knowledge can improve the ability to solve problems, naturally increase the confidence of team members and boost the morale of the team. In addition, the team should also create a warm atmosphere with affection. The supervisor should show humanistic care to the team members, and often call and send text messages to express condolences to the life of the team members. Be kind to team members, don't put on airs, let them do what they can, and be full of love and trust for leaders and teams. In this way, it is easy to boost team morale. Duan, senior manager of China Pacific Insurance Henan Branch, used three steps to boost morale. When the morale of the army is low, no tactical rules can make it win. This is a famous saying of the Swiss military theorist Jomini. The market is a battlefield without smoke, and the marketing team is an army. Morale is very important for marketers. The first step: professional skills training Only soldiers with live ammunition can be brave and fearless in battle and make contributions. Therefore, to boost team morale, the first step is to train team members' skills, let them master all aspects of sales skills and problem-solving skills, give them chips, and fundamentally enhance their confidence. For employees with poor performance, we should encourage him to analyze problems with him, help him improve his skills and performance, and hold personal seminars for him when necessary to help him communicate with customers and establish relationships. Step 2: Career Planning and Design Everyone hopes to have a bright future. Guided by this, we will formulate personalized career plans and specific implementation plans for team members to achieve the overall life goals in stages. This step by step, so that the players will not have too much pressure, but also see hope, naturally high morale, full struggle. In addition, using the promotion of team members to do activities is also a way to improve morale. For example, if a member of our company is successfully promoted to supervisor, we will organize a hijab unveiling activity, so that his spouse can personally unveil the red hijab for him in front of everyone, and other members will hang garlands for him. For the promoted person, such an honor encourages him to continue to go up; For those who are promoted, such a scene will undoubtedly make them envious, and then stimulate their fighting spirit. Furthermore, using birthday parties, breakfast parties, customer associations and other means is also one of the inevitable ways to enhance the sense of belonging and integrity of the team. Three steps: the practice of improving team morale wholeheartedly permeates bit by bit inside and outside the work. You should always pay attention to your words and deeds at work and don't spread negative information to team members. At the same time, you must adhere to the principles of fairness, justice and public interest, so that everyone is equal and overcome selfish distractions. As a team leader, we should always sum up inspiration, reflect on the working process and find the law of success. Encourage team members at the summary meeting and become a booster for everyone to move forward. In addition, the supervisor should also pay attention to planning and encouraging everyone to innovate. Planning is mainly reflected in arranging one thing, such as holding a production meeting, and all processes should be coordinated and clear to avoid the phenomenon of shirking responsibility; When team members have experience and innovative ideas in insurance sales, they should be strongly appreciated and affirmed. Even if their ideas can't be implemented in the actual sales process, they should be encouraged to think and use their brains. In this way, morale will naturally increase imperceptibly. Outside of work, we should pay attention to the life problems of team members and let them feel concerned. For example, on mother's day, I will send flowers to the mother of an excellent salesman; When the children of the team members suffer from leukemia, the team will collectively donate money for them. These activities give sincere care to team members in life, which will naturally capture their hearts and greatly increase collective morale. In addition, for team members with negative thoughts, it is necessary to communicate separately, find out the reasons for their negative mentality, prescribe the right medicine, and focus on motivation so as not to affect the overall morale of the team.