The women's clothing brand Egger went bankrupt and had a liquidation sale. What kind of glory did the brand have?

At its peak, the Egger brand had more than 3,000 branches in China and was quite influential in the field of women's clothing. Iger Company has actually gone through bankruptcy proceedings in the court. However, since Iger still has a large amount of inventory in its warehouse, the Shanghai court, which is holding Al's bankrupt company, decided to auction all these inventories online on Double Eleven. The proceeds from the auction All the money will be returned to the creditors of the company to ensure that the interests of creditors are maximized. It is reported that the Shanghai Bankruptcy Court opened a store on Taobao to sell all Iger's inventory across the country. On the day the store went online, it received more than 80,000 views and more than 400 transactions. The inventory clearance was relatively successful.

Some media found out the history of Egger Company and found that Egger opened its first women's clothing store in Shanghai in 1994. By 2014, Egger had opened more than 3,000 branches in China. has become a leader in domestic women's clothing brands. In the past nearly two decades, the Egger brand has attracted a large number of brands in China. Some media sent out a questionnaire asking whether you have bought Egger's clothes. As a result, 60% of netizens said that they had bought their clothes. clothing. But times have changed, and under the impact of the Internet, Iger's huge offline stores can no longer hold on. Currently, relevant sources have revealed that Iger has been in bankruptcy proceedings for more than a month.

According to data disclosed by the court, the number of people paying social security for Iger Company has been decreasing year by year. By 2018, the actual number of people paying social security for Iger Company was only 300, which is comparable to the period when there were 3,000 branches in that year. Compared to that, there is obviously a huge gap. And starting from the second half of 2019, Aige Company began to break out in many labor disputes, mainly related to the company's debt problems.

According to company insiders, this time only the bankruptcy of Egger China's company does not affect its French head office. At present, Egger China's website has been closed, but Egger International's website can still be opened. .