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How to prevent the elderly from cheating when buying health care products?
There are four common tricks to cheat:
The first trick: brainwashing marketing. Under the banner of free health lectures, we instill distorted health concepts into the elderly, fabricate and exaggerate their illness, and induce them to buy health care products and therapeutic instruments.
The second measure: family marketing. As soon as the marketers meet, they call their parents and grandparents to make the elderly happy. In fact, they are interested in the money in the pockets of the elderly so that they can pay for health care products.
The third measure: experience marketing. Pull the elderly to experience all kinds of medical devices, brag about the curative effect, and fool the elderly to spend money.
The fourth measure: free medical examination. Under the guise of free medical examination, he tampered with the medical examination report to scare the elderly into saving money for treatment.
Health food industry is one of the important pillars of China's food industry, an important industry to promote the development of China's health service industry and pension industry, and an important part to promote the construction of "healthy China" and the development of "big health" industry. However, these "sales traps" have set off the effect of "bad money driving out good money" in the health care products market, which has greatly damaged the market ecology and consumer rights.
If the elderly are unwell, it is best to go to a regular big hospital to see a doctor and buy medicine. Try to inform your children and discuss with them before buying products through TV. If you really want to buy something from TV shopping, you must pay attention to keeping the name, address and effective contact information of the operator. Once you find that you have been cheated, you must keep good evidence and get in touch with operators and advertisers in time, or complain to the media and consumer associations. The elderly should master anti-fraud knowledge to prevent the elderly from being cheated.
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