What are the 10 examples of news clues?

1 Playing hard to get

Let go first, then hold on tight. This kind of lead will definitely give you a refreshing pleasure of "punching".

1April 10, the Associated Press published an article satirizing the American economy. The headline reads: "Just a few hours before President Ronald Reagan told the nation that' America is on the road to economic recovery', his son Prescott Reagan was here to receive benefits with the unemployed." Obviously, these two sentences are "contradictory". But readers are smart enough to know that even the president's son is receiving welfare. Who can believe that the American economy is beginning to improve?

2. The method of changing static state into dynamic state

When an event news is written in a static narrative way, its lead is often boring, boring and boring. However, if written in a dynamic way, the lead will be novel, interesting and lively, and the reported news will be spiritual and fascinating.

1974, the Terracotta Warriors and Horses of Qin Shihuang were unearthed in Xi 'an, which aroused strong concern at home and abroad. When the replica of Terracotta Warriors was on tour in Brussels, the Belgian capital, Rona Dobson, a reporter from Tribune International Herald, sent a message with a surprising quip: "An China army has arrived in Brussels. The mighty soldiers wore tight armor, followed by military bands and cavalry, and the most striking thing was their figure. "

3. Sketch method

At the beginning of the news, if we can first describe the people and places in the "five elements" and outline a picture, so that readers can feel at home, see people and hear their voices, then the readability of this news will be greatly enhanced.

On August 2nd, 1983, Guangming Daily sent a character message with a beautiful lead: "In a blink of an eye, he has been fighting on the Qinghai-Tibet Plateau for 27 spring and autumn. The original hair was covered with moss, and now it has been infected with the frost and snow in Qilian Mountain; Wrinkles on the face are like traces carved by wind and sand. This is a deep impression that senior geologist Hu Xiannong left on reporters at the symposium of representatives of scientific and technological workers in minority areas. "

4. Use the background method skillfully.

If the background materials are skillfully used in the lead, then the lead will have "face" and will be "radiant".

1994 10 6 19, People's Daily published a story about "keeping snakes in Yongzhou" written by the author, and won the main title with background materials: "Liu Zongyuan, a famous writer in the Tang Dynasty, wrote the famous Snake Catcher when he was demoted to Yongzhou, Hunan Province as a Sima, which made him a" wild snake in Yongzhou ". More than a thousand years have passed, and a new generation of Yongzhou snake catchers who risked their lives to catch snakes for tax deduction quietly set off a snake-raising craze. It has become a new thing for rural families in Yongzhou to compete for snake farms. "

5, cadence method

The expression techniques of the reported objects can be diversified, or suppressed first and then promoted, or promoted first and then suppressed, all of which are thought-provoking.

1979 On March 28th, Associated Press published a manuscript about Renqiu Oilfield in Hebei Province, China. The lead reads: "Here, the fuel on the ground is extremely scarce, and farmers have to dig corn roots to make a fire for heating and cooking. However, at 3,200 meters underground, geologists discovered a lot of oil and natural gas. "

6, close-up method

Lead writing can draw lessons from film techniques and adopt a series of close-ups to firmly attract readers.

Hubei Daily published an article praising the teacher in 198 1, because the introduction used a close-up of "The teacher distributed cotton-padded clothes to the students".

Very touching "One morning in early September, the long-distance bus from Zhongxiang County to Wuhan was about to leave. Ke Hongyun, the son of a farmer who was admitted to Peking University, got on the bus happily. At this time, a middle-aged woman came in a hurry and stuffed a cotton coat into his hand. The passengers think this must be the student's mother! However, people never thought that this woman was Ke Hongyun's teacher. "

7, closing time method

For the "news" that has happened for a period of time, the way to "renovate" it is to find the latest time point elements and write the latest news basis.

At the beginning of 1956, the Shanghai municipal government issued an announcement requesting the cancellation of rickshaws. By the time the last two rickshaws were sent to the museum on February 25, Xinhua News Agency issued a very timely press release (lead): "The Shanghai Municipal Transportation Bureau sent the last two rickshaws to the museum today. The original rickshaw workers held an automatic rally to celebrate this, thanking the government for digging up their poor roots and helping them embark on a new life. "

8. Question and answer method

In the introduction, the questions that readers are generally concerned about, interested in and solved in news reports are clearly put forward in the form of questions, and then answered with facts, making them more eye-catching and thought-provoking.

"After the bell rang at 8 o'clock, how many people in the central state organs were late?" This is the introduction of Xinhua News Agency's special report 1987 on June 5, "Some central state organs show that labor discipline needs to be strengthened urgently". The questions raised are very sensitive and outstanding, which have captured the readers' hearts from the beginning.

9. Break the whole into parts method

Smart reporters always consider every word of the news headlines. If they are a little longer, they will turn "whole" into "zero" and describe them in segments. They will never throw the reader an "iron plate" at the beginning.

198 1 year, the TV series Kelpolo started shooting in China. The lead of the Associated Press cable is as follows: Although Kyle Polo did not mention the Great Wall in his masterpiece written in the13rd century, the TV series "Kyle Polo" co-produced by the United States, Italy and China still started shooting from the Great Wall.

(Another paragraph) Last night, Chuck Pant, the film's propaganda director, said that this 22-million-dollar TV film was the first western art film shot in China. One introduction, two natural paragraphs, vivid and colorful, with a theme and a time, is convenient, natural and comfortable to read.

10, set the suspense method.

Set "suspense" in the news lead, don't say things directly first, arouse readers' appetite and "force" you to continue reading.

On June 25th, 1978, People's Daily published a report with the lead: "The National Finance and Trade Conference reported that employees of the Bedding Group of Shanghai Garment Import and Export Corporation' saved' two mandarin ducks, which saved a lot of foreign exchange." Why "save" Yuanyang? What kind of mandarin duck was "saved"? How do you save foreign exchange? There's nothing in the introduction. If you want to know, you must read on.