E-commerce helps agriculture

"Internet+agriculture" has become a common concept in the field of "agriculture, countryside and farmers". What should agriculture do to catch the "express train" of the Internet? The general secretary recently gave the answer. According to Xinhua News Agency, on April 20, the General Secretary said during his inspection tour in Shaanxi: "As a new format, e-commerce can not only promote agricultural and sideline products, help people get rid of poverty and become rich, but also promote rural revitalization."

The "promising" of e-commerce is undoubtedly the seal of the ability of e-commerce to help agriculture: "promising" refers to the empowerment effect of e-commerce economy on agriculture, rural areas and farmers, while "big" focuses on the "energy value" of e-commerce to help agriculture.

This year is the decisive battle year for getting rid of poverty. As the main battlefield of poverty alleviation, rural development is related to the overall situation of poverty alleviation, and the prosperity of rural industries is related to the overall situation of increasing farmers' income and rural revitalization. Industrial prosperity involves demand side and supply side, and circulation is the key link connecting supply side and demand side. The main problem of difficult sales of agricultural products in the annual harvest season is poor circulation, which sometimes leads to farmers' losses of 30% or even more than 50%. Therefore, how to improve circulation is one of the keys to the prosperity of rural industries.

In recent years, with the rapid development of online e-commerce, e-commerce platform has solved this problem well. According to statistics, the transaction volume of fresh e-commerce in China was 28.9 billion yuan in 20 14, and it rose to 2 103 billion yuan in 20 18, and the proportion of fresh e-commerce in online retail also increased year by year.

In recent years, the implementation of the strategy of precision poverty alleviation and rural revitalization has provided a huge space for traditional large-scale e-commerce to help the poor and help the agriculture. Traditional e-commerce companies have launched new e-commerce products one after another, and launched a series of models of goods going down and agricultural products going up. Based on the advantages of agricultural products, Pinduoduo began to focus on improving the efficiency of agricultural products. Relying on the advantages of its social e-commerce, it has developed a direct delivery mode of origin, achieving a win-win situation for consumers, farmers and platforms.

E-commerce helps agriculture to be "promising", which not only provides "digital intelligence" power for agricultural modernization transformation, but also provides Internet path guidance for accurately helping agriculture get rid of poverty. Considering that this year is the final year of getting rid of poverty and winning a well-off society in an all-round way, the epidemic situation has brought about variables. All sectors of society should make good use of the "energy pool" supported by e-commerce economy, and with the help of e-commerce, let agricultural products "borrow online" to benefit farmers effectively, and the inherent "development potential" in rural areas can be fully stimulated. In a sense, e-commerce not only solves the problem of product sales of many farmers, but also the livelihood problem under the impact of the epidemic.

E-commerce to help agriculture is "promising" and needs to be used well. By making good use of the digital intelligent kinetic energy provided by e-commerce and the empowerment it brings, agriculture-related resources are bound to be more fully activated, and the foundation of poverty alleviation and rural revitalization can be more solid under the support of new kinetic energy.