How to layout promotional posters? How to make posters beautiful and simple

How to make a poster 1. To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. 2. After selecting the materials according to the determined title, the materials must be organized and modified to be used in the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Christmas Eve", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster. 3. According to the layout requirements, type the text first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors. 4. After typesetting the text, typesetting the pictures. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two. 5. After the background, text, and pictures are produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. How to make a good-looking and simple poster

How to make a good-looking and simple poster:

1. First, open the Word document, create a new poster of the size you want, and find the "Function" In the "Page Layout" of "Area", change the top, bottom, left and right page margins to 0. Then, click "Ribbon" and select "Shape", select a rectangle to draw the frame of the poster.

2. After you have finished drawing, click "Drawing Tools" in the "Ribbon", then select "Fill" to carefully select a background and fill it in. Then select a water drop shape in the ribbon.

3. Rotate and deform the inserted water drop into what you want. Select the graphic and click "Drawing Tools" in the "ribbon", then select "Fill" and fill it with gradient to make the water drop change. To make it more three-dimensional, copy multiple water droplets and perform layout to make the whole picture more vivid.

Four. Then click "Ribbon", click "Drawing Tools", select the "Fill" option, then select "None", click "Line", select a line shape, after setting it, a water droplet The curve of the shape comes out. Finally, add the theme of the poster and adjust the font style and font color.

Poster:

The name poster originated in Shanghai as a way of publicity. In the old days, posters were used as invitations for performances and events such as plays and movies. People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a promotional poster that attracts customers as information about the performance. Perhaps because of this, people call it a "poster."

Formal posters usually include the nature of the event, the organizer, time, location, etc. They are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination. What are the requirements for exhibition poster layout?

If you want to stand out among the dazzling booths in the huge exhibition hall and make visitors willing to stop and look at your stuff, you must design and layout the booths, product displays, and the design of promotional posters, etc. We put great effort into giving visitors a reason to stop.

Next, Miao Mouse will analyze what kind of poster layout can make your booth more outstanding!

In order for exhibition posters to be eye-catching, they must not only be creative and give people a novel and unique aesthetic feeling, but also highlight the image of the company and achieve the effect of corporate publicity.

Therefore, designers need to pay more attention to layout format, image processing, color application, text layout, shading decoration, etc., and must follow the following principles:

(1) Simplicity: the image and color must be simple Clear;

(2) Coordination and unity: the shape and color of the poster must be harmonious and unified;

(3) Innovation: the poster must be creative in both form and content, so that Eye-catching;

(4) Skills: Poster design requires a high level of performance skills, and technical performance cannot be ignored regardless of drawing or printing;

(5) Balance : The whole picture must have a sense of boldness and achieve a balanced effect;

(6) Sales focus: The components of the poster must be simplified and the key points should be selected as much as possible.

At present, the overall design style of exhibition posters tends to be simple, modern, and high-end, and the layout design focuses on user experience and publicity. Therefore, in exhibition poster design, the design should start from three aspects: attraction, marketing, and aesthetics, and design posters that are loved by users and companies and have a positive marketing effect.

For general exhibition posters, the layout can be considered from the following directions:

1. The layout format is relatively fixed

The processing of single product pictures and text is very complicated. , the designer needs to perfectly combine the two methods of block separation and stacking to make the entire poster design aura.

Note: It is better to keep the text small than to omit the text, or to make the label unclear and confuse the visitors. In addition, when designing the layout, the laces and decorations should not be too complicated, just choose a few common and suitable ones.

2. Consistent corporate logo design

Corporate LOGO includes text, pictures, font tone and size of the layout, and its proportion cannot be changed.

3. Don’t change the main color of the poster easily

If you want to catch the visitor’s attention instantly, don’t change the main color of the poster as you like.

Under the corporate LOGO, the theme of the exhibition is often highlighted. Block separation can be used to display the difference between the theme and the secondary main colors. However, all border colors on the entire page and on all sides are still the main colors of the company.

4. The text descriptions and price indicators of each unit must be in a fixed format

In addition to the fonts of the text descriptions being unified, the color materials can be changed according to the different secondary tones of the layout, but each format Try to keep it as uniform as possible, at least within the same layout, as well as the price identifier.

5. Advertising slogans should be related to the corporate philosophy and product mainstream

Lifestyle exhibition halls should be close to people’s lives. Poster slogans should be as plain, practical, considerate and peaceful as possible. To encourage customers; home appliances booths must not be stingy, but must have a general style; home furnishing booths must pay attention to elegance and charm.

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