What does the word "Wo" in Unicom's advertisement mean?

As the core brand of China Unicom to communicate with customers, WOO brand will include all products, businesses, services and packages of China Unicom. WOO brand, based on vitality, enterprising, openness and fashion, will create a brand-new brand personality and bring customers a brand-new communication experience. China Unicom named its full-service brand "Wo", with the same pronunciation in both Chinese and English. In Chinese, "Wo" is usually used to describe things that are "rich", "fat" and "auspicious". The English pronunciation of "Wo" expresses a wonder about the future. The logo of "Wo" is orange, bright and jumping, which gives people a fashionable and dynamic visual image and has a strong affinity for our customers. At the same time, this symbol boldly breaks through the traditional symmetrical design style and embodies the modern concept of daring to innovate, making unremitting efforts and moving forward forever. The graphic design of "Wo" comes from a part of China Unicom's Chinese knot, which has both inheritance and breakthrough.