What is the function of packaging?

The functions of packaging mainly include:

Protect products: packaging can prevent products from being damaged by friction, vibration, collision or other external forces during transportation, storage and sales, thus maintaining product quality and integrity.

Convenient storage and transportation: with packaging, the original scattered products can become orderly, which is more convenient for stacking and transportation. Proper packaging can also reduce the container size and save space.

Improve the aesthetics of products: the design of commodity packaging can make products look more beautiful and conspicuous, thus attracting more customers to pay attention to products.

Enhance brand image: By making composite materials, plastic shells and metal cans, packaging gives goods a sense of fashion and high-end atmosphere, enhances product grades and cultural connotations, and enhances brand reputation.

Conveying information: Different colors, patterns, characters, bar codes and slogans can display product features, production dates, use suggestions, safety warnings, certification of important standards, etc. on the packaging, so as to convey necessary product information to consumers and facilitate their purchase.

To sum up, packaging is a very important link in commodity marketing. Good packaging design is helpful to improve product quality and marketing effect and expand the influence of enterprises in the market.

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.