How to give full play to the propaganda and supervision role of news media

news supervision by public opinion is the basic function of radio and television media to monitor the social environment and play the role of social radar. In daily life, with the overall progress of society, profound changes in real life and the acceleration of globalization, people pay more and more attention to public opinion supervision, and the demand is becoming more and more urgent. Public opinion supervision is not just exposure for the sake of exposure, but to improve and promote our work through exposure. Therefore, through the special form of news media, we should vigorously implement effective supervision by public opinion and provide strong spiritual motivation and public opinion support for the rapid and healthy development of economic and social undertakings.

Keywords: news media supervision by public opinion

The inherent function of news is to supervise the society, and supervision by public opinion is the right and duty of news media, which is a form of realizing democracy. At present, the construction of socialist democracy and legal system and the anti-corruption work in the period of social transformation in China need public opinion supervision, and the political reports of the 13th to 17th National Congress of the Communist Party of China also clearly put forward that we should attach importance to and play the role of media in public opinion supervision. The Sixteenth National Congress of the Communist Party of China put forward "four great democracies" which are famous at home and abroad: namely, "ensuring the people to realize democratic elections, democratic decision-making, democratic management and democratic supervision according to law"; The report of the 17th National Congress of the Communist Party of China once again used the concept of "supervision by public opinion", demanding: "implement the inner-party supervision regulations, strengthen democratic supervision, give full play to the role of supervision by public opinion, and enhance the joint force and failure of supervision." The important form and way to realize democratic supervision is public opinion supervision, so under the current situation, as county-level radio and television institutions, we should deeply realize the necessity and important role of news media to carry out public opinion supervision. It can be seen that how to improve the role of news media in public opinion supervision is a major theoretical issue and a practical topic with strong reality.

1. The concept of public opinion supervision

Generally speaking, public opinion supervision refers to the publicity of party affairs, government affairs and all public affairs by the public through the news media, the supervision of government officials at all levels of state organs and public figures (including politicians, entertainers, listed companies, etc.), which includes both exposure and criticism, as well as evaluation and suggestions. Broadly speaking, supervision by public opinion means that citizens have the right and freedom to supervise state and social affairs by public opinion. On the basis of understanding the situation, citizens exercise the right of supervision entrusted by law, express public opinion and influence public decision-making through certain organizational forms and media. Supervision by public opinion is an important aspect of democratic supervision and a necessary link of social democracy, and the implementation of supervision by public opinion is an institutionalized process. The supervision system of public opinion should ensure that public opinion is transformed into action measures through certain legislative procedures.

in a narrow sense, it refers to the supervision of news and public opinion. Citizens have the right and freedom to fully express their opinions, suggestions and voices and express their will by using the news media according to law; Enjoy the right and freedom to supervise state and social affairs by public opinion. The supervision of news public opinion originates from the development of public opinion and mass communication. The supervision of news and public opinion in our country is essentially the supervision of the people, which means that the party and the people supervise the work of party and government organs at all levels and other staff and social affairs through news and public opinion. It is an important symbol of the development of socialist democracy, the sound development of the country and the progress of social civilization.

2. Why should public opinion supervise

1. This is the inevitable result of further emancipating the mind. Emancipating the mind means to dare to think, do, take risks and innovate, to break the forbidden zone, to constantly discover, expose, discuss and solve problems, so as to promote the construction of a harmonious society and provide guarantee for enriching the people and strengthening the city. With the continuous development of emancipating the mind, people's minds will become more and more liberated and open, and the tentacles of people's thinking will be more and more extended, and they will inevitably be everywhere, comprehensively supervising all corners of the government and society. Freedom of speech and supervision by public opinion are the general trend and the inevitable result of the development of history and the progress of human civilization. With the development of the Internet and the popularization of computers, the dissemination of information will become more and more convenient, and the government will gradually improve its transparency, especially with the implementation of the Regulations on the Disclosure of Government Information of the People's Republic of China, the government will gradually become a sunshine government and consciously accept the supervision of the broad masses of the people.

2. This is the requirement of the CPC Central Committee. Public opinion supervision is a mirror for our party to fight corruption and promote honesty, and correct mistakes in work in time. It is the requirement of the CPC Central Committee to enthusiastically support media public opinion supervision at all levels. China * * * inner-party supervision regulations of the production party (for Trial Implementation) Article 33 clearly stipulates; "Under the leadership of the party, the news media should play the role of public opinion supervision through internal reflection or public reporting in accordance with relevant regulations and procedures. Party organizations at all levels and leading cadres in party member should attach importance to and support public opinion supervision, listen to opinions, and promote and improve their work. " The Work Plan for Establishing and Perfecting the System of Punishing and Preventing Corruption for 28-212 promulgated by the Central Committee on May 13th, 28 proposed that leading cadres at all levels should treat the supervision by public opinion correctly and enhance their consciousness of accepting the supervision by public opinion. The seventh plenary session of the Central Commission for Discipline Inspection held from January 8 to 1, 27 called for strengthening the supervision of the people, democratic parties and personages without party affiliation, news and public opinion.

3. This is the demand of the masses. The masses often ask the government to solve problems or expose corruption, and they often use leapfrog petition. However, due to the increasing demands of the masses, leapfrog petition is becoming increasingly unable to meet the needs of the masses. Moreover, for leapfrog petition, the petition department of the higher-level government generally returns to the original unit for handling. In this way, the masses are often dissatisfied and turn to the news media to complain, and more and more people ask the news media to appeal. Once the news media appeals for it, it will form a strong pressure of public opinion, which will attract widespread attention, especially the attention of party and government leaders. In this way, problems are often solved quickly.

4. This is an important part of democratic political construction. The report of the 17th National Congress of the Communist Party of China pointed out: "It is necessary to improve the democratic system, enrich democratic forms, broaden democratic channels, implement democratic elections, democratic decision-making, democratic management and democratic supervision according to law, and protect people's right to know, participate, express and supervise." Supervision by public opinion is a very effective form of democratic supervision and a very effective measure to protect people's right to know, participate, express and supervise. Therefore, supporting supervision by public opinion is one of the important contents of democratic political construction.

5. This is an effective measure to build a harmonious society, enrich the people and strengthen the city. There are many channels for people to express their opinions and make suggestions, but it is the most convenient and effective way to do so through the news media. Therefore, by reflecting the opinions and suggestions of the masses, the news media can supervise the decision-making of the party and the government, which can improve the enthusiasm of the masses for democratic supervision, attract the masses to participate in the discussion of state affairs, promote the democratization and scientificization of the decision-making of the party and the government, prompt the timely solution of many social problems, eliminate the unfavorable factors affecting the construction of a harmonious society, promote the construction of a harmonious society, and provide a good environment for enriching the people and strengthening the city.

Third, how can the news media give full play to the role of public opinion supervision

The news media is the main carrier of public opinion supervision. Therefore, in recent years, our bureau has made some useful attempts to carry out public opinion supervision, and has successively set up a number of public opinion supervision columns. For example, the columns of "Professional Hotline" run by radio stations, "Social Horizon" and "People's Livelihood Through Train" run by TV stations have been paid close attention to by all sectors of society, with the aim of "three closeness". However, with the overall progress of society and profound changes in real life, people are paying more and more attention to public opinion supervision, and the demand is becoming more and more urgent. This requires us to fully understand the importance of strengthening public opinion supervision under the new historical conditions, further emancipate our minds, seek truth from facts, keep pace with the times, adhere to the spirit of seeking truth and being pragmatic, and combine the embodiment of the party's will with the reflection of the people's voices to strengthen and improve public opinion supervision.

(a) to carry out news supervision by public opinion, we should straighten out the relationship between supervision by public opinion and guidance by public opinion.

news public opinion should not deviate from the correct public opinion orientation at any time. Adhering to the principle of party spirit and the policy of giving priority to positive publicity is the fundamental guarantee for adhering to the correct orientation of news and public opinion, and it is also the key to the correct implementation of public opinion supervision. Positive reporting and giving play to the role of public opinion supervision complement each other. Giving priority to positive reports is not a restriction imposed on the news media, but is determined by the inherent law of socialist journalism and the objective requirement of our great era. What we are facing is an era of profound changes and rapid changes, and we have reason to confidently report new things, new weather, new changes and new models that have emerged in the reform and opening up. However, since there is still negative corruption in our life, there is no reason to give up the weapon of public opinion supervision. In fact, carrying out correct supervision by public opinion plays an irreplaceable role in improving the work of the party and the government, making decision-making more democratic and scientific, fighting corruption, promoting honesty, strengthening the body resistance and eliminating evil spirits, and purifying the party style and social atmosphere. Some people think that public opinion supervision is bound by public opinion orientation and will hinder the development of public opinion supervision. In fact, this is a misunderstanding. News public opinion supervision is based on correct public opinion guidance and serves for public opinion guidance. Therefore, public opinion supervision and public opinion guidance cannot be separated or independent, but depend on each other and complement each other. Public opinion guidance creates a good environment for public opinion supervision and promotes its healthy development along the right track. Therefore, it insists on giving priority to positive reports and does not exclude proper news public opinion supervision.

(2) to carry out news supervision by public opinion, we must adhere to the principle of authenticity.

Truth is the life of news, the way of news lies in seeking truth, and public opinion supervision must be completely true, which is the basis of public opinion supervision. Only when it is believed to be true by the audience first can we talk about public opinion supervision. If the audience thinks it is false, he will not watch, listen or talk, and public opinion supervision will not play a role. Therefore, we must adhere to the principle of authenticity.

one is to be micro-authentic. That is to say, the specific facts must be completely true and accurate, and the time, place, people, events and reasons of the facts must be accurate. What people do, say, think and feel in fact is authentic and cannot be reasonably imagined. On-the-spot interview should be advocated. As a reporter, when an incident happens, he should quickly go to the scene of the incident and master a lot of first-hand information with his own personal feelings, so as to avoid the difficulty that the supervised person starts from his own likes and dislikes, confuses the truth, fabricates facts or reasonably imagines, making it difficult to distinguish the truth.

the second is to be true in essence, that is, to reveal the essence of facts. Generally speaking, it is easier to grasp the microscopic truth, but it is much more difficult to grasp the essential truth. This requires journalists to have profound life experience, extensive knowledge and profound insight. In essence, the facts of supervision should be made clear, one is one, the other is two, not exaggerated, not reduced, not distorted, not one-sided, well-founded, true and conclusive, whether it is the name of the person, the position, the name of the unit, or the figures and the plot, we must verify them one by one to prevent "being biased and dark."

the third is to be objective and fair. To judge right and wrong and evaluate things, we should take the relevant policies and laws of the party and the state as the standard, and prevent subjective assumptions and emotional feelings. We should comprehensively and dialectically observe and analyze controversial issues, fully consider the complexity of the actual situation, be good at listening to different opinions, and persist in convincing people with reasoning. The issues involved in public opinion supervision should be thoroughly studied, and opinions from all sides should be listened to to to ensure that the sources of information are true and reliable, and that the contents of the report are accurate.

(3) Pay attention to the ways and methods to carry out the supervision of news and public opinion.

what kind of ways and means to implement public opinion supervision is a question worthy of discussion. There are various forms of public opinion supervision, and the content determines the form, and the form serves the content. We should try our best to achieve the unity of content and form, and the unity of motivation and effect.

-seize the opportunity. It is necessary to correctly carry out the supervision of news and public opinion around the central work of the party and the government in each period.

-help not to make trouble. News supervision by public opinion should not only act according to news laws, but also have political awareness, overall situation awareness and responsibility awareness. What can be reported and what can't be reported, when it is appropriate to report, how many times it can achieve its goal, and what kind of response it will cause after reporting, etc., must be considered thoroughly before the implementation of the project. First, we should be public-minded, second, serve the overall situation, third, convince people by reasoning, fourth, grasp the degree, and fifth, abide by the discipline of news propaganda.

-to achieve the "four benefits", first, it is conducive to developing socialist democracy and improving the socialist legal system; Second, it is conducive to reflecting the opinions and voices of the people and close ties between the party and the government and the people; Third, it is conducive to strengthening the construction of party style and clean government and maintaining the good image of the party and the government; Fourth, it is conducive to promoting healthy trends, criticizing the current disadvantages, rationalizing emotions, resolving contradictions and maintaining social stability.

(4) The quality of the team is the most basic condition for the supervision of news and public opinion.

Public opinion supervision faces the right and wrong of social phenomena. Therefore, to do a good job of public opinion supervision puts forward high requirements for the quality of news editors:

First, we must strengthen the education, training and management of news editors. It is necessary to organize news editors to seriously study Marxist news view and always adhere to the correct public opinion orientation. Educational editors should correctly understand and use the power of public opinion supervision, straighten their positions, correct the purpose of public opinion supervision, and improve the level of public opinion supervision.

Secondly, news editors should adhere to the objective principle, do not bring personal grievances, likes and dislikes into reports, do not act as tools for individual conflicts of interest, and strive to establish the humanistic spirit of caring for the weak and the independent character of the powerful;

thirdly, news editors should establish the concept of legal system, pay full attention to the role of law in public opinion supervision, and strictly abide by the national constitution and good laws in public opinion supervision.

fourthly, news editors must establish a role concept. As the main body of public opinion supervision, as the internal cause of promoting public opinion supervision, we should raise our awareness, strengthen our self-cultivation, strive for the support of public opinion, win the understanding and cooperation of all aspects and departments of society, make public opinion supervision work fully display its motive force, and ensure that public opinion supervision is carried out healthily, smoothly, effectively and correctly.

fifthly, news editors must establish a sense of quality, improve their sensitivity to news clues, attract public attention with efficient public opinion supervision, get full attention from the party Committee and government, effectively guide public opinion, promote the relaxation and resolution of contradictions, and play an application role in promoting social development and stability.