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What do the two mascots of the Winter Olympics mean?
Panda is recognized as the national treasure of China in the world. It is friendly, lovely and naive, and is deeply loved by people all over the world, especially teenagers. The mascot of Beijing Winter Olympics "Ice Shield" is designed and created based on the panda.
Combining the panda image with the super ice crystal shell embodies the characteristics of winter ice and snow movement and modern science and technology. The shape of the head shell is taken from the ice and snow sports helmet, decorated with colorful rings, and inspired by the "Ice Ribbon" of the National Speed Skating Hall of the Beijing Winter Olympics.
The flowing bright lines symbolize the ice and snow sports and the 5G high-tech track; The heart-shaped pattern in the palm of the left hand represents the warm welcome of the host country to friends all over the world. The overall image resembles an astronaut, which means creating extraordinary and exploring the future, and embodies the infinite possibility of pursuing Excellence, leading the times and facing the future.
Emblem of Beijing Winter Olympics
Inspired by the Chinese character "Winter", the emblem of the 2022 Beijing Winter Olympics uses the artistic form of China calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting a new image and dream of China in the new era, and conveying China's new contribution to the international Olympic movement, so as to run the Beijing Winter Olympics well, realize the goal of "300 million people participating in the ice and snow movement", promote the development of the world ice and snow movement and make new contributions to the international Olympic movement.
The upper part of the emblem shows the shape of skaters, while the lower part shows the heroic attitude of skiers. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.
The emblem is dominated by blue, symbolizing dreams and the future, and also symbolizing the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports. In the form of "Beijing 2022" font, it absorbs the characteristics of China's calligraphy and paper-cutting, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.
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