6 general articles for Valentine’s Day event planning for jewelry stores in 2023

2023 Jewelry Store Valentine’s Day Event Planning (Part 1)

Purpose of the event:

Take advantage of the opportunity of “Valentine’s Day” and launch special offers and promotions for different groups of people. On-site theme shows and other activities can achieve the purpose of increasing brand awareness, establishing corporate image and promoting jewelry sales.

Activity theme: Destined "gold" life, Cuihua's company

Activity time

Activity location: Ginza Mall Trade Store Cuihua Gold Store Counter

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Activity content

1. Promotional activities

Time: August 1st - August 2nd

1. Bridal special offer

Cooperate with the New Taipei Wedding Photography Store to launch discount packages for women who are about to hold weddings. If you purchase "Three Gold" jewelry at the Cuihua Gold Store, you will receive a New Taipei Wedding Photography Coupon (the lowest discount guaranteed) ), if you take wedding photos in New Taipei, New Taipei will give you a minimum discount coupon for the Cuihua Gold Store. In this way, you can attract customers and maximize customer resources.

2. Free roses or sterling silver jewelry

If you purchase gold for NT$1,999 during the event, you will receive a pair of sterling silver jewelry or a number of roses.

Remarks: Cuihua clerk is required to complete the registration. To purchase roses, you must contact the florist in advance.

3. Apply for a card for free

All customers who visit Cuihua Gold Store on Valentine’s Day can apply for a membership card for free and enjoy corresponding discounts. (You can get a 40-30% discount on diamond purchases on the same day)

4. Parent-child plan

Place some plush toys that your child likes in the children’s silver jewelry area. If you purchase gold for 999 yuan, you can get it for free. One, or purchase children's silver jewelry for 200 yuan and add 1 yuan to get it.

2. On-site activities

Time: February 13th - February 14th

1. Golden Underwear Show

By 3 -Four models wore gold underwear from Cuihua Gold Store and were displayed in the mall. (The T stage location is awaiting approval from the mall)

2. Body painting

The body painting style will be designed by the advertising company, and the overall design must fit the Valentine's Day theme and the image of the Cuihua Gold Store.

3. Interactive program

The emcee of the advertising company will host the live interactive program and design fresh mini-games to attract customers. The winner will receive a small Valentine's Day gift from Cuihua Gold Store. , and at the same time, the emcee organized on-site lottery activities.

4. "Love Language" Wall

Prepare a blackboard and some stickers, and arrange a beautiful Valentine's Day background on the blackboard. Passers-by can write their love on small notes. Lover's confession is pasted on the blackboard.

Event site layout

The showcase is decorated with romantic colorful yarn, and high-end romantic balls and ribbons are hung.

A heart-shaped happiness door is placed at the small cross in front of the booth to let the guests feel the warm atmosphere as soon as they enter.

High-quality small speakers that take up no space and deliver stunning sound.

Budget: Happy Gate: 100 yuan/piece Balls: 35 yuan/piece (calculated based on the actual quantity)

Ribbons: 15 yuan/piece (based on the actual quantity)

Event promotion

1. SMS platform. Starting from July 25, text messages will be sent, with a frequency of one per day, with different contents. The event preview will be sent to the target customer group through intensive text messages.

2. Distribute leaflets. Contents included on the flyer include: Valentine's Day promotions at the Cuihua Gold Store, the Russian model's gold underwear display on the day, and on-site prize-winning interactions, etc. Starting from July 25, flyers will be distributed in major shopping malls and places with high flow of people.

3. Online publicity. Publish relevant information on free websites such as Baidu's "Puyang Bar", "58 City", and "Oilfield Information Port Forum".

4. Media participation.

On the day of the event, journalists from media outlets with large subscriptions such as "Puyang Morning News" and "Puyang Radio and Television News" were invited to write press releases to expand the visibility and influence of the event.

Preparation

1. Gold underwear show. After approval from the mall, contact the headquarters to apply for props and the advertising agency to reserve Russian models.

2. Determine preferential items. After updating the products, formulate the specific contents of Valentine’s Day discounts, the specific contents of cooperative merchant discounts, etc.

3. The advertising company submits the interactive program and hosting process. Negotiate with the advertising agency to determine program flow and timing on the day of the event. (It is required to include the promotion of the Cuihua brand in the interactive program, such as the host introducing the history of Cuihua and asking the audience to answer, and those who answer correctly will receive a small gift)

4. Small gifts. When printing envelopes or gift boxes, it is recommended to include coupons from cooperative merchants, Cuihua coupons or membership cards, small gifts, etc. (Small gifts need to be ordered online)

5. Write the copy of the leaflet and submit it to the printing factory. After the activity content and preferential measures are determined, the advertising copy will be written and submitted for production.

6. Prepare the necessary props. In addition to the audio and other equipment provided by the advertising company, what the company needs to prepare is:

Blackboard, stickers, colorful pens, gift boxes, roses, cameras, registration books, etc.

7. The lottery tickets required for the on-site lottery should be printed in advance.

8. Security issues. The clerks selected by Cuihua Gold Store are mainly responsible for the safety of gold jewelry and require the assistance of mall security.

Estimation of activity effects

1. Enhance brand awareness. Through programs such as the Golden Underwear Show, we will expand the popularity and reputation of "Cuihua Gold Store" in Puyang, let the public fully understand the long history and exquisite skills of Cuihua Gold Store, and lay a solid foundation for future promotions.

2. Establish alliances with cooperative merchants. Wedding photography related to jewelry gold will establish a good cooperative relationship with Cuihua Gold Store through this event to create a win-win situation of long-term sharing of customer resources.

3. Promote sales. Through preferential activities and free card application, we can attract a group of customers, and we can also establish a membership recommendation system. For example, if you introduce a friend to buy jewelry, both the friend and you can receive certain rewards. Promote the overall sales of gold jewelry through various marketing models. 2023 Jewelry Store Valentine's Day Event Planning (Part 2)

Activity background: Romantic Valentine's Day has become the best time for men and women to express their love, and jewelry is the best gift to express their love.

Activity theme: Holding hands for good luck for life

Activity time: February 8-February 14

Activity content:

Huang Platinum:

If you spend more than 1,500 yuan on yellow platinum, you will get a diamond of 77 yuan.

If you spend more than 3,000 yuan on yellow platinum, you will get a diamond of 177 yuan.

If you spend more than 4,500 yuan on yellow platinum, you will get a free diamond. 277 yuan diamond

And so on.

Silver jewelry:

10% off on certain silver jewelry.

Diamond jewelry:

Select a series of products, name them "Hand in Hand for Eternity" and prepare wedding souvenirs.

1. Make an appointment with a certain bank - "A Lifetime Agreement"

Anyone who purchases the "Hand in Hand for Eternity" series of diamond products will receive a wedding gift worth 288 yuan from a certain bank.

2. Make an appointment with a certain bank - "The Seven Year Itch"

Anyone who purchases the "Hand in Hand for Eternity" series of diamond products will receive a wedding anniversary gift worth 588 yuan from a certain bank. One serving.

3. If you buy diamond jewelry, I will give you gold

For any diamond product purchased,

If you pay 20xx yuan, you will receive a red string pure gold transfer bead bracelet. . The weaving fee is extra

Those who pay 5,000 yuan will receive two red string pure gold transfer bead bracelets. The weaving fee is extra

Those who pay 8,000 yuan or more will receive three red string pure gold transfer bead bracelets.

The weaving fee is extra

4. Special offer on certain diamonds

On Valentine’s Day, February 14, choose two diamond jewelry and sell them at a special price of 23% off.

Activity preparation:

1. Store layout, place a pink heart-shaped arch at the store door.

2. Customized gifts, in line with the theme of wedding anniversary and eternity.

3. Event promotion: SMS messages can be distributed in the early stage of the event (the number is about 20,000 per store, and the two stores in Li County are combined.)

4. Online promotion: a certain network, etc. publicity.

5. DM single promotion. 2023 Jewelry Store Valentine’s Day Activity Planning (Part 3)

1. Activity Ideas:

February 14th is Valentine’s Day in the West. As Chinese people increasingly value folk festivals and Western Culture, coupled with the vigorous publicity and hype by businesses every year, Valentine's Day has become one of the must-celebrate holidays for couples.

As one of the main products of Valentine’s Day, the jewelry industry takes advantage of the huge business opportunities of Valentine’s Day to give the Diamond Jewelry Festival a good start.

2. Event time:

February 6th - February 14th

3. Event theme:

Love you forever True love accompanies

4. Activity content:

Every shopper who enters the store will be given a rose, and every customer who makes a transaction will be given a red envelope (a discount coupon worth X yuan)

< p> 1. "Love you forever and destined to live forever" will do our best to create an elegant and romantic wedding for you without you having to worry about spending money.

The second piece of couple rings purchased in our store is half price

Anyone who purchases other diamond jewelry in our store for RMB 3,700 will receive a set of customized wedding dresses worth RMB 100

Anyone who purchases other diamond jewelry in our store will receive a set of romantic wedding photos worth RMB 5,700 to receive a set of romantic wedding photos worth RMB 5,700.

If you purchase other diamond jewelry in our store for RMB 17,000, you will get a honeymoon trip for two worth RMB 17,000. 2. "How long do you dare to promise to love me?" Witness your love, let love preserve its value, and let love sublime.

Anyone who comes to the store to purchase diamond jewelry during the event can participate in the "Love Promise" activity and write a vow of love. And sign the real names of both parties and stamp their fingerprints.

The jewelry company promises: After four years, our company can recycle the purchased products at the original price with relevant documents. If you do not want to recycle, you can give away a piece of jewelry worth 1 yuan. You can renew the commitment letter, and after six years, you can get diamond jewelry at half the price of the original product. < /p>

4. "Valentine's Day Shopping Fair"

During the event, a special price gold and jade sale will be held from 13:14 to 2:14 pm every day. The original price is RMB and RMB. High-end pure gold inlaid with jade, only sold for 1 yuan and 1 yuan. Each sale will sell 13 pieces and 14 pieces of the two models for a limited time, while supplies last.

Note: Every time there is a rush sale event, the advertisement will be promoted 15 minutes in advance to ensure that friends inside and outside the store can hear it. 2023 Jewelry Store Valentine's Day Activity Planning (Part 4)

1. Activity Theme

"Xinyu Xingwang" borrows romantic stars to make sincere wishes with him (her) ) ***Continue the fate of the previous life.

2. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event; < /p>

III. Event Time

January 23rd——February 20th

IV. Event Location

XX Jewelry North China The selling points of the district

5. Organizer

XX Jewelry Co., Ltd.

6. Event details

Divided into three parts

1. Dedicated to lovers who can enjoy 2.14 Valentine’s Day;

2. Dedicated to lovers who cannot enjoy 2.

14 Valentine’s Day lovers;

3. Dedicated to single nobles.

The details are as follows

1. Dedicated to lovers who can spend 2.14 Valentine’s Day.

Make the same score with him (her) A romantic poem, establish a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the past life. fate.

Recommended: "Whisper from the Heart"

2. Dedicated to the lovers who can’t spend 2.14 Valentine’s Day

There is you and him ( She), unchanging true feelings, eternal expectations, just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the embodiment of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when colorful discs come in pairs, let us temporarily put down our burdens, Let’s have a date with the shooting star. I believe it will fly with our wishes to the place where our dreams come true.

Recommendation: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes"

To your lover ( She) makes a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true. 2023 Jewelry Store Valentine's Day Activity Planning (Part 5)

1. Activity Theme

"Xinyu Xingwang" borrows romantic stars to make sincere wishes with him (her) ) ***Continue the fate of the previous life.

2. Activity goals

1. Ultimate goal: increase product sales;

2. Direct goal: increase brand awareness and reputation through activities ;

3. Event time

January 23rd - February 20th

4. Event location

Jewelry Selling points of a certain area

5. Organizer

Jewelry Co., Ltd.

6. Event details

Divided into three parts

1. Dedicated to lovers who can spend Valentine’s Day perfectly;

2. Dedicated to lovers who cannot spend Valentine’s Day perfectly;

3. Dedicated to For single nobles.

The details are as follows

1. Dedicated to lovers who can spend Valentine’s Day to the fullest

Compose a romantic song with him or her to the fullest Poetry, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life.

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and him (her), The unchanging true feelings and eternal expectations are only because love is in our hearts. Send him, give you a unique blessing, it will come true, because it is the incarnation of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when colorful discs come in pairs, let us temporarily put down our burdens, Let’s have a date with the shooting star. I believe it will fly with our wishes to the place where our dreams come true.

Recommendation: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes"

To your lover ( She) makes a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true.

(Purpose: to create a romantic atmosphere for lovers and let them feel the difference of jewelry.)

Props preparation: meteorites, placed in exquisite glass boxes, Represents one hundredth, one thousandth, one ten thousandth, one hundred millionth of the eternal love of the shooting star.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him or her in the form we specially created for you On the card, we will select the most creative declaration, the most touching declaration, and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your deep feelings to your loved one.

(Purpose: To create a space and venue for lovers to vent their emotions. On the other hand, it can also increase the brand’s popularity and reputation.)

In order to achieve Fairness of the awards: We have specially prepared a sealed box and an envelope for those who fill out the declaration. After completing the form, seal it in an envelope, and then the person who fills it in personally puts it into the box for selection by the judges.

Props preparation: Reserve appropriate space on the event leaflet. In addition, the promotional leaflet should strive to be novel, unique, and unique, giving people a desire to read it carefully.

For promotion to be successful, the activity must be stimulating and stimulate the target audience to participate. The higher the stimulus level, the greater the sales-boosting response. This point is the point to stimulate the target object.

Activity Highlight Three

“Shopping with Gifts”

All customers who shop on February 14th will be given small gifts. (Flowers)

Activity Highlight 4

You can also design and process your exclusive diamond jewelry for him or her at our major selling points. You will definitely get another one. It’s a lot of fun!

However, you must remember to order it in advance so that you can present unique diamond jewelry to your partner on Valentine’s Day.

In addition: you can enjoy romance and warmth with coffee shops (candlelight dinner), teahouses, and discotheques.

7. Media promotion

(omitted)

8. On-site layout

A special area will be set up for each selling point to display the recommended products of this event. ;

In line with the theme of this event, it mainly highlights the "romantic, warm and solemn" atmosphere.

Special display of the attachments of this event: the eternal love of one hundredth, one thousandth, one ten thousandth, and one billionth of the meteor.

Each selling point is decorated with star-shaped ornaments (small stars folded from ribbons) to create an atmosphere of shooting stars (one big star and five small stars for each selling point).

Hanging flag: highlighting the romantic shooting stars carrying our pious vows through the sky;

Exhibition rack: displaying various contents of the event.

9. Early preparation

1. Personnel arrangement (omitted)

2. Material preparation (omitted)

10. Mid-term operations :

(omitted)

11. Post-continuation

The "True Declaration Recruitment" is a very good link for follow-up reporting.

12. Budget

(omitted)

13. Effect monitoring and evaluation

(omitted) 2023 Jewelry Store Valentine’s Day Activities Planning (Part 6)

August 20 is the traditional Chinese festival - Chinese Valentine's Day. According to ancient legends, July 7 of the lunar calendar is the day when the Cowherd and the Weaver Girl meet once a year on the Magpie Bridge. Extending to the present, especially in recent years, Chinese Valentine's Day has become a special festival for contemporary fashionable men and women to pursue fashion and express their love. It is similar to Valentine's Day on February 14th.

In order to create the operating characteristics of xxxx club and fully reflect the business style of xxxx "luxury mirror, party feast", this department specially targets the Chinese Valentine's Day consumer groups in accordance with the current company's operating conditions and changes in the xxxx entertainment market. , make the following activity plans.

1. Activity theme

Chinese Valentine’s Day xxxx new fashion theme party event

Love shockwave to find the goddess in your heart

2. Event time

August 15th and 16th (Sunday, Monday)

3. Purpose of the event

1. Through this event, improve xxxx club Brand appeal in surrounding markets in the same industry;

2. Increase average daily turnover by 20%. (Example: Daily average turnover of 150,000 yuan xx20% = 180,000 yuan) (After the activity, the finance department will report the results of the activity to the board of directors)

IV. Activity Concept

This This event combines the effective promotion methods of xxxx and xxxx bars in Beijing, Shanghai, Shenzhen, and the experience of entertainment venues in Dongguan. It is planned and integrated according to the current consumer psychology of fashionable urban men and women who like to search for passion and fresh excitement. The event adopts a large-scale dating method, and encourages guests who come to xxxx entertainment to try their best to "talk to strangers". Through our careful and strict deployment and control of the dating activity program, we believe that we will be able to create a cheerful and fresh night bar life. model. (For specific control methods, please refer to the first wave of love impact in the sixth item of the plan)

5. Activity methods

1. Integrate customer resources from various departments of the company and send messages to them uniformly in the form of short messages Publish activity information to guests;

2. Publish activity information, content, and activity methods to guests who have recently visited the company through outdoor advertising, DJ booths, LED displays, private room computers, etc.;

3. Carefully arrange the event venue and strive to create a romantic and beautiful festival atmosphere;

4. This event uses the passion hall as the activity center, supplemented by KTV private rooms;

5. All female guests who come to xxxx on the 16th can receive a rose at the reception desk

6. Two chocolates will be given as a gift at the opening of the lobby.

6. Activity content

The first wave of love impact: "Find the goddess in your heart" (pay attention to consideration)

①Activity slogan: Resolutely be with strangers People talk;

②The company designs its own friendship cards, male (green), female (pink); the content of the friendship card is: name (nickname), age, hobbies, work, and feelings for him/her Requirements;

③After the guest opens the table/card, the guest will be given a friend card along with the snacks and snacks for the guest to fill in;

④The guest can observe and then entrust the waiter Give the dating card to the person you like;

⑤ If both parties are interested, they can communicate with the waiter and start dating.

⑥In order to activate the business atmosphere of the lobby during the event, the company may consider arranging for the DJ waiter who has not entered the room to wear casual clothes to participate in the event. (The specific implementation arrangements will be decided separately)

The second wave of love impact: "show off yourself, hot mm call order" (this plan includes halls and private rooms), the company director and superior cadres will inspect the female guests present that night Observe and if you find a young and beautiful girl, you can notify your subordinates to invite her to perform a simple performance on stage at a specific time in the company (the host and performance time will be arranged separately). After the performance, you can receive a company-made cocktail card, which can be obtained with a wine card. Go to the cocktail bar to get a glass of Tang Hui’s designated cocktail.

The selection of this activity shall be subject to the signature and approval of the company’s general manager or director.

The third wave of love impact: "True Confession"

For all lovers who visit xxxx on the night of Chinese Valentine's Day, the company can provide them with the opportunity to go on the DJ stage and express their love loudly Chance. You will also receive a complimentary bottle of Tanghui champagne.

(How can a special true confession on a special day not move her/him)

The fourth wave of love impact: "Romantic Passion" (this plan includes halls and private rooms)

During the event period from July 15th to 16th, anyone who consumes more than a dozen beers or spends over 150 will receive an on-site lottery ticket at 0:00 on July 16th, and so on. Draw prizes on site with raffle tickets.

First prize: Three persons will receive a deluxe room/night at xxxx hotel

Romantic decoration and a bottle of champagne