Measures of Hubei Province on Implementing the Advertising Law of People's Republic of China (PRC) (202 1 Revision)

Article 1 In order to standardize advertising activities, promote the healthy development of the advertising industry, give full play to the positive role of advertising in the socialist market economy, and protect the legitimate rights and interests of consumers, advertisers, advertising agents and publishers, these Measures are formulated in accordance with the Advertising Law of People's Republic of China (PRC) and relevant laws and regulations, combined with the actual situation of our province. Article 2 These Measures shall apply to units and individuals engaged in advertising business activities within the administrative region of this province.

The term "advertisement" as mentioned in these Measures refers to commercial advertisements in which commodity operators or service providers directly or indirectly introduce the commodities they sell or the services they provide through certain media and forms. Third provincial people's government market supervision and management department is the province's advertising supervision and management organs. City, state and county (District) people's government market supervision and management department is responsible for the supervision and management of advertising activities within their respective administrative areas. Article 4 People's governments at or above the county level and their market supervision and management departments shall actively create conditions, gradually implement the advertising agency system, and create a good external environment for the development of the advertising industry. Fifth market supervision and management departments at or above the county level shall, jointly with relevant departments, formulate public service advertising plans; Advertising agents and publishers shall design, produce and publish a certain number of public service advertisements every year. Article 6 The contents of advertisements shall be true and lawful, conform to the requirements of socialist spiritual civilization construction, and shall not deceive or mislead consumers. Article 7 Images, languages, Chinese Pinyin and units of measurement used in advertisements shall comply with the relevant provisions of the state.

Advertising should not imitate other people's advertisements in terms of overall design, words, advertising language, commentary and music. , so that consumers will misunderstand. Article 8 The following advertisements shall not only comply with the provisions of laws and regulations, but also clearly, clearly and completely state relevant matters:

(a) the advertising of preferential benefits for selling goods and providing services shall indicate the time limit, scope and amount of preferential benefits;

(2) Advertisements that sell goods or provide services with gifts, if limited and limited, shall indicate the total amount and duration of the gifts;

(3) Advertisements selling equipment with special accessories shall also indicate the accessories and prices that must be purchased for the equipment;

(four) advertising to promote seeds and seedlings shall indicate the geographical scope and conditions suitable for planting and breeding;

(5) Advertisements promoting technology shall indicate the name of the technical appraisal department and the appraisal time;

(6) Mail-order commodity advertisements, information advertisements and technology transfer advertisements shall clearly indicate the real name, detailed address and contact time of the advertiser. The advertisement of mail-order goods should also indicate the time limit for sending mail-order goods after receiving remittance;

(seven) the use of scientific inventions and other scientific research achievements in advertisements should be accurate and appropriate, and indicate the source. Article 9 Advertisements to promote equipment, seeds, seedlings and technologies shall not contain analysis and prediction of market supply and demand and economic effects of products produced by such equipment, seeds, seedlings and technologies, and shall not contain deceptive commitments to purchase and produce products.

Goods and services that are prohibited from advertising by laws and regulations shall not be designed, produced or advertised. Tenth mass media shall not publish advertisements in the form of news reports, investigations and interviews. Advertisements published through the mass media shall be marked with advertising signs, which are different from other non-advertising information and shall not mislead consumers. Eleventh medical advertisements shall not contain the following contents:

(1) It contains unscientific assertions or guarantees indicating efficacy;

(two) to publicize the cure rate, effective rate and other diagnosis and treatment effects;

(3) Using the names and images of medical scientific research units, academic institutions, medical institutions or experts, doctors and patients as proof;

(4) involving drugs and preparations. Article 12 Advertising agents and publishers shall examine the contents of advertisements. Thirteenth approved advertisements, except for the approval number of the advertisement, should be released at the same time; Printing advertisements shall print the approval number, the name and address of the printer in a prominent position. Fourteenth advertising agents and publishers should establish an advertising file management system. Fifteenth people's governments at all levels should strengthen the organization and management of outdoor advertising, promote the healthy development of outdoor advertising, and beautify the urban environment.

The people's governments at or above the county level shall, according to the overall planning of urban development, organize natural resources, housing and urban and rural construction, market supervision and management, transportation, public security and other departments to formulate specific plans for outdoor advertising. After the specific plan is approved by the people's government at the corresponding level, it shall be supervised and implemented by the market supervision and management department. Sixteenth outdoor advertising, laws and regulations require prior consultation with the relevant departments, the relevant departments shall make a reply within seven days from the date of accepting the application.

Outdoor advertising should be neat, safe and beautiful.

Outdoor advertisements approved for installation shall not be dismantled, covered or damaged by any unit or individual without authorization within the validity period. If it is really necessary to dismantle the city due to urban construction, the advertising operators must be informed in advance and handled in accordance with relevant regulations. Seventeenth outdoor advertising facilities need to occupy the site or building, the construction unit or individual shall obtain the consent of the site, building owners and users, and reach an agreement on the site fee or building occupation fee.

Except as provided by laws and regulations and approved by the provincial people's government, no unit or individual may charge fees from advertising agents and publishers.