We want desks, we need culture, we don’t want desk culture-campus charity event planning

1. Preface to the activity

The desk is the place where we learn to write. The desk is often used for several, ten or even twenty years. It is an important part of school classroom teaching. One of the essential tools. The so-called "desk culture", to put it simply, refers to the words or pictures scribbled and carved on the desks by college students. Nowadays, in university classrooms, Reid's desk is no longer neat and clean. More and more people "help" it fill in words and pictures, making it look like something else. We hope that through this public welfare activity, we can establish the awareness of caring for desks among college students, so as to achieve the purpose of caring for desks.

2. Activity research

1. Research method

Traditional actual questionnaire design

Search and sorting of "secondary information" such as the Internet

Use QQ, Weibo, WeChat and other online chat tools to conduct virtual meetings

Publish surveys on blogs, this site, I Love Competition Network and other platforms

Use e-mail to deliver a wider range of questionnaires to obtain information

2. Survey objects

Hunan University of Technology college students

3. Survey results

Use the searched "secondary information" to make targeted electronic files of questionnaires and actual questionnaires

Actually distributed 50 questionnaires and recovered 50 copies. The actual recovery rate was 100

　4. Analysis of survey results (omitted)

Project Introduction

1. Activity Objectives

1. Communication Objectives

Let The concept of "We need desks, we need culture, but we don't want desk culture" is deeply rooted in people's hearts

2. Sponsorship goals

Sponsors

2. Activity strategy

1. Activity theme

We need desks and culture, but not desk culture

2. Communication strategy

Because this activity focuses on It is not for profit to popularize the concept of "desks, culture, but no desk culture", so the publicity can be closer to the lives of college students. If you choose network tools such as QQ and use carriers that students are interested in or have a lot of contact with, you can get the ideal publicity effect.

Since the event takes place in a school, the early poster promotion must be able to attract students’ attention and leave a deep impression. Later activities should also be more humane, so that students can accept this concept in a relaxed and pleasant environment and take conscious actions to care for their desks.

3. Sponsorship strategy

In order to successfully hold this event and make it more popular, we regard the development of sponsors as the focus of this event.

4. Target public

All college students of Hunan University of Technology

5. Main information

This event should not only make full use of The school's original communication media must be integrated into the new communication media - the Internet, to better enhance the influence of this event.

Through multiple communications, we successfully developed sponsors and provided financial and other assistance for this event.

Project Execution

1. Project Overview

Based on the investigation and research, our group decided to carry out a series of activities to better publicize the need to care for desks knowledge, so that college students can establish the awareness of caring for the desk culture.

2. Project schedule

Stages

Plan

First stage

Warm-up period

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Second stage

In-depth promotion period

Third stage

Remaining impression deepening period

Implementation time

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March 1 to March 31, XX

April 1 to May 31

June 1 to June 30

Activity content

1. Poster campaign.

2. Banner signing activity of "Care for desks, start with me", and on-site registration as clean-up guard volunteers.

3. Create a Tencent Weibo for discussion on caring for desks.

1. Post public welfare slogans about caring for desks in the corridors and classrooms of each teaching building.

2. Cooperate with the Environmental Protection Association to hold a speech contest on caring for desks.

3. Regularly organize cleaning guards to clean classroom desks.

1. Vote on Weibo for "Excellent Clearance Guards"

2. Show the video from the beginning to the end of the event

3. Talk to the school youth league committee Cooperate to carry out the "Love for Chunxiao" activity and provide voluntary teaching in primary schools.

Expected goals

To attract students’ attention and give them a general understanding of this event.

Make the concept of "desks, culture, but not desk culture" deeply rooted in the hearts of the people, and use actions to protect desks.

Deepen the awareness of caring for desks and enable students to continue to care for desks with their own actions.

3. Specific activity plan

Warm-up period activities

1) Poster campaign

2) "Care for the desks, from Banner signature activity of "I started"

3) Create a Tencent Weibo discussion about caring for desks

Launch time

From March 1st to March 31st

Activity background

March 12th is Arbor Day, and activities will be held just before and after this environmental protection festival, which will help arouse excitement among students.

Purpose of the activity

To make the theme of "desks, culture, but no desk culture" familiar to everyone, so as to better carry out a series of activities in the in-depth promotion period carry out.

Activity execution

1. Preliminary preparation

Twenty posters of "We need desks, we need culture, but we don’t want desk culture"

Three exhibition boards

One registration form

Three banners

Nine black carbonized pens

Two pairs of double-sided tape Volume

Ten volunteers

2. Specific implementation

1) March 1st to 7th

In each dormitory building Post the poster below

2) From March 1st to 31st

Display boards will be placed at the entrance of the canteens of the East Campus, South Campus and New South Campus of the school.

3) At noon on March 12 (Arbor Day)

The "Care for Desks, Start with Me" session was held in the canteen of the East Campus and the canteen of the New South Campus of the South Campus. Banner signing event and on-site registration for Clearance Guardian volunteers.

4) March 1st to March 31st

Establish Tencent Weibo and recruit management personnel. Post articles and pictures on Weibo, conduct discussions, and update at any time throughout the process Activity process.

Things to do at the end of the warm-up period

Call on volunteers to join the Clearance Guards, publicize it to the surrounding students, and encourage the students around you to join the ranks, so that this activity can attract more people Students understand and participate.

In-depth promotion period activities

1) Post public welfare slogans about caring for desks in the corridors and classrooms of each teaching building

2) Cooperate with the Environmental Protection Association, ***We also held a speech contest with the theme of "We need desks, we need culture, but we don't want desk culture"

3) Regularly organize cleaning guards to clean classroom desks

Development time

April 1st to May 31st

Event background

After the warm-up period of publicity, I believe students have a better understanding of desk culture A certain understanding, but the concept of "desks, culture, but no desk culture" has not been deeply rooted in the hearts of the people, so we will continue a series of activities to deepen understanding and call on more students to join this ranks.

Purpose of the activity

Let more students understand and join the cleaning team to make our desks cleaner.

Activity execution

1. Early preparation

100 public welfare slogans

5 rolls of transparent film

Clear Guard cleaning sleeves (specifically depends on the number of volunteers who clean up the guard)

5 promotional posters for the speech

Registration and preliminary competition posters

Final poster (to be determined) )

Cleaning Guard Badge

2. Specific Implementation

1) Time: April 1st to April 7th

Call for volunteers Participants went to major teaching buildings to post public welfare slogans about caring for desks.

2) Speech Contest from April 8 to April 30

Organize a project team and act in a unified manner

Publicize the registration period

Time: April 8th to April 14th

Duration: including preliminary publicity and site registration*** 7 days.

Goal: To attract the attention of students to the competition, stimulate students’ desire to perform, and attract as many students to sign up as possible.

Publicity methods: 1. Set up publicity points: registration points at the entrance of the East Campus, South Campus and Xinnan Campus canteens, as well as after-hours publicity work, etc.

2. Place spray paintings and hang banners in front of the canteen.

3. Web page promotion: Publish information about the holding and registration of this competition on the website that students in the school often browse, and follow the competition trends in real time.

Preliminary period

Time is from 7pm to 9pm on April 18th to 20th

Preliminary location: Teaching Building 15317

According to The registration status determines the proportion of people entering the finals, which is approximately fifteen. A preliminary judging panel for the competition will be established to conduct preliminary screening of the contestants, determine the list of contestants who have entered the finals, and make the announcement the next day after the competition.

At the same time, prepare for the finals, communicate well with the finalists, and require the contestants to prepare for the final speeches.

Final period

The final time is from 7:00 to 9:30 pm on April 25th

The final location is the Academic Lecture Hall of the East Campus Library

Process

The host announces the start of the finals before the seven contestants give speeches (entertainment programs can be interspersed)

Interact on and off the stage, and discuss the desks together After the cultural topic, the eight contestants will give speeches (entertainment programs can be interspersed in the middle). In the award-giving session, the contestants will give their acceptance speeches. The organizer of the competition will summarize the event. The host will announce the end of the competition.

Awarding: Please give awards to the guests: Prizes were awarded to the winners of the Desk Care Speech Contest.

Prizes are cash and prizes provided by sponsors. The prizes are distributed as follows:

First prize: one person will receive a prize worth 100 yuan and a certificate of honor.

Second Prize: Two winners, each receiving a prize worth 80 yuan and a certificate of honor.

Third Prize: Three winners, each receiving a prize worth 50 yuan and a certificate of honor.

Award Speech: The contestant who won the first prize will give an acceptance speech.

3) From 8:30 to 11:00 in the morning on May 5th, 15th and 25th

Organize cleaning guards to clean classroom desks

Before the cleaning activity

Contact the school’s logistics department, and a leader will be assigned to supervise the work. Divide into groups, select group leaders, and assign tasks. Use Fetion to notify everyone and bring cleaning tools.

During the cleaning activity

All gathered at Yunmeng Square at 8:30 in the morning. The leader announced the start of the activity and assigned the group’s tasks and precautions. The on-site leader who cleans the desks supervises the work.

After the cleaning activity

The leader conducts an inspection and evaluates the cleanest classrooms. And organized students to visit the cleaned classroom desks.

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Time of implementation

June 1st to June 31st

Activity background

June 5th is the International Environmental Protection Day. We can take this opportunity to carry out later publicity and deepen the popularization of students' knowledge of environmental protection in greater aspects.

Purpose of the activity

To review and summarize the entire activity process, to arouse students’ impressions of the activities carried out during the in-depth promotion period, so as to "need desks, culture, but not desk culture" "The theme is deeply rooted in the hearts of the people and prompts students to take action. Promote environmental protection knowledge to a wider area.

Preparation

Prizes for "Excellent Clearance Guards"

On-site layout of the multimedia classroom (specific materials will not be elaborated)

Production of badges for the volunteer tutoring team

Activity execution

1) June 1st to 7th

Vote on Weibo for "Excellent Cleanup Guardians" "

Posters assist in publicity and voting for "Excellent Cleaning Guards"

Managers update the voting results in a timely manner and announce the results to the public

Rewards for "Excellent Cleaning Guards" ( To be determined)

2) From 7pm on June 8th to 9th

A video from the beginning to the end of the entire event will be screened

Technical staff will participate in the video production

Location: Teaching Building 15317

Organize a reflection team (publicity team, screening control, on-site control)

Finally, the organizer will announce the results of the entire event and Encourage students to carry forward their actions of caring for their desks.

3) June 10th to June 30th (if possible, this activity can continue forever)

Cooperate with the school league committee to carry out the "Love Chunxiao" activity. Compulsory teaching is provided in primary schools.

Organize a caring voluntary teaching team, conduct regular training, and provide voluntary teaching in primary schools near the school.

The team can teach topics about environmental protection and encourage children to develop the habit of protecting the environment from an early age.

Media plan and cost

Strategic period

Use of media

Placement instructions

Placement time

Delivery form

Delivery fee

Activity warm-up period

Campus radio station

Widely disseminated and the effect is good

March

Spaced delivery

Free

Campus TV station

Teachers and students are exposed to more media. Conducive to the support of teachers and students for activities

Follow-up reports

Interval delivery

Free

Nanhu Community

The campus website that students have frequent contact with is conducive to external communication and updating the progress of activities at any time

Follow-up reports

News follow-up reports and make a news topic about desk culture

Free

Poster posting

The most direct way of communication, able to attract students’ attention

Continuously

Continuously posted, The content of the poster will change with the progress of the activity

Free

In-depth promotion period

Hunan University of Technology News

Students have wider exposure Media

Following reports

Regular submission

Free

Tencent Weibo

Wide communication

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Time

Publish throughout the day, post comments

Free

QQ group, space, email

QQ is Daily communication tool for college students, with high participation and strong communication power

Moment

All-day delivery

Free

Campus network

Have strong dissemination power

Following reports

Published throughout the day (articles, pictures)

Free

Fetion

In the form of text messages, individuals can be notified in time

When activities are carried out

Fetion with Clean Guard can be disseminated in the form of mass messages

Free

The residual heat deepens

Yueyang TV station

There are many listeners in Yueyang, and the scope of communication is wider

Support education is carried out Time

Regular submission

100 (to be determined)

Attached

Paper questionnaire, poster fee, printed materials, on-site layout, etc.

500 yuan

Total

600 yuan

Effect monitoring

1. The significance of effect evaluation

Control the development of activities through effect monitoring so that a series of activities can be better carried out.

2. Effect evaluation method

1. Before planning and implementation

Conduct a questionnaire survey

Conduct a questionnaire survey among college students. In order to master first-hand information and understand the most real situation, so as to improve the details related to the planning project.

2. Planning and implementation in progress

On-site activity method

Carry out a series of activities such as poster campaigns, speeches, discussions, etc., and draw conclusions through on-site interactions, etc. Analyze and summarize, so that "We need desks, we need culture, but we don't want desk culture" will be deeply rooted in the hearts of the people.

Network communication method

Through discussions on the Internet and the release of news, students’ attitudes towards desk culture are analyzed from the responses to provide guidance.

After the implementation of the plan

Follow-up survey method

Post articles and pictures about cleaning the classroom on Weibo, QQ space, and emails to see students’ reactions. Have you already had a deep understanding and action on the content and theme of this event?

Effectiveness evaluation and prediction

Through the publicity and promotion of the theme activity of "We need desks, we need culture, and we don't want desk culture", we will let students understand the significance of caring for desks and establish a The meaning of caring for the desks, thereby promoting environmental protection on campus.

Appendix

1. Questionnaire before planning and implementation

Questionnaire about college students’ views on desk culture

Dear Students:

Hello! We are classmates majoring in advertising in the Journalism Department of Hunan University of Technology. In order to further understand college students’ views on desk culture, and then provide opinions to guide everyone not to scribble on desks, we have designed and conducted this survey. We sincerely thank you for your cooperation and support in this survey. Please follow Fill in the actual situation.

We promise to keep your personal information involved in the survey confidential. Thank you for your cooperation. I wish you good health and progress in your studies!

1. Your gender is ()

A male and B female

2. Your grade is ()

A Freshman B Sophomore C Junior D Senior

3. When studying in the classroom, what do you think will affect your learning mood (multiple choices) ()

Class A Rubbish on the desk B scrawled words and pictures on the desk

C classmates making noise below during class D Others ()

4. Do you think desks are important to us? ()

A. Important, B. Average, C. Not important.

5. If you go to the classroom and find a lot of graffiti on the table, how would you react? ()

A It’s not a big deal, just wipe it off with paper and sit down

B Feel it’s dirty, change the table

C Feel a little unhappy, I want to find the culprit and scold him

D doesn’t matter

6. If you see your classmates scribbling on the desk, how would you react? ()

A had a small dissatisfaction, but ignored it too much

B stepped forward to dissuade him, asked him to clean it up, and educated him

C turned a blind eye

7. What is your attitude towards desk culture ()

A Some texts are worth reading

B Maybe it’s because of the lack of paper, but we have to We should forgive this behavior for scribbling on the desk for calculations and other reasons

C thinks it is very indecent and will affect the mood of class if seen

D thinks it doesn’t matter

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8. What do you think should be done first to change this behavior of college students ()

A. Promote the knowledge of caring for desks, and establish students’ awareness of caring for desks

School B has issued a policy, and violators will be fined 50 RMB.

C Personal consciousness

To clean up the classroom with graffiti on the table, you will ()

A support and actively respond, join this team

B support this behavior, but do not take action

C is indifferent and ignores this matter completely

Thank you again for your cooperation!

2. Sponsorship Plan

During the pre-publicity and in-depth promotion stages of this charity event, the organizer will do its best to promote the sponsor's brand.

Cooperation methods

lSponsors can obtain the following 13 publicity methods

1. Naming rights:

During event promotion and activities , naming this charity event as a first-level sponsor.

2. Physical publicity:

1. Banner: During the event (including the early publicity stage), an application will be made to the school to hang a banner with the name of the sponsor on the main road of the campus. .

2. Props arrangement: The name of the sponsor is affixed to the sleeves of the cleaning guard volunteers.

3. Posters and inkjet paintings: The name of the business will appear in the "Co-organizer" column in promotional posters and inkjet paintings.

3. Print promotion

1. Flyers

4. Sponsors can distribute their commercial promotional materials and online promotions to the audience before the event

1. Make a detailed introduction to the merchant on Weibo.

5. Others:

1. Invite the main leaders of the naming companies to attend the Cleaning Guard site and speak.

2. Sponsors need to add reasonable auxiliary publicity methods.

lThe sponsor needs to provide the relevant funds and prizes for this public welfare activity.

See the planning budget section for the specific budget and prize list

The significance of sponsorship activities:

1. Increase exchanges and cooperation between schools and enterprises, *** Learn together, develop together, and achieve a win-win situation.

2. Expand the influence of sponsors in colleges and universities, and increase the market share of sponsors in colleges and universities through comprehensive publicity.

3. Establish corporate image and improve the company’s social benefits by sponsoring relevant activities.

4. We sincerely hope to take this event as an opportunity to establish a longer-term cooperative relationship with your company and help your company realize its greatest interests not only within the school but also in society. . We will provide greater support to your company in future work.

We promise to spend every penny of your company where it should be spent to maximize benefits and never waste it.

I hope your company can carefully consider our suggestions and give us valuable opinions. We are responsible for all publicity activities in the school, and the company can send people to supervise. I hope to cooperate fully with your company, ** *We will make this event a success together and look forward to your joining!