Looking for promotional slogans and brief analysis, imitations would be better

Chinese college entrance examination pragmatic questions - Slogan writing topic 1 Meaning: A slogan is a discourse written in concise language that has the function of propaganda and agitation. Its most basic feature is that the language is concise and has the function of propaganda and agitation. sex. Second language requirements for conciseness: 1. Number of words. Subject to limitations of specific occasions, means of expression, and the level of message recipients, slogans cannot use longer sentences. Short sentences, fewer words, and accurate expressions are the basic requirements for concise slogan language. 2. Words. Slogans are very practical and should take into account the cultural level, ideological status, life experience and even identity and status of different readers. The general level of readers should be taken into account as much as possible. When choosing words, make them easy to understand, clear, accurate, touching, lively and lively, and try to avoid gorgeous rhetoric, especially polysemous words, to avoid ambiguity.

3. Sentence pattern. The recipient of a slogan is generally clear, so a simple single sentence without a subject is generally used, mostly with a verb-object structure, and less complex subject-predicate sentences are used.

4. Punctuation. Slogans generally cannot use punctuation marks (except for the use of book titles when promoting certain works or speeches, and the use of quotation marks for specific titles).

5. Rhetoric. Generally speaking, the audience of a slogan is very clear in advance. Therefore, the slogan should consider the popularity of the audience and be accepted by the majority of the audience as much as possible. Then, relatively uncommon rhetorical techniques such as synaesthesia, imitation, metonymy, etc. should not be used. Rhetorical techniques such as exaggeration, questioning, and rhetorical questions are generally not allowed in slogans. Rhetorical techniques such as similes, metaphors, comparisons, parallels, parallelisms, and repetitions that are popular among the public can be used.

6. Content. The ultimate purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize everyone's participation. It must be active and healthy. It must be cordial, friendly, and popular with most audiences. It must also be fresh, lively, lively, and literary, which can indeed play a role in creating an atmosphere and boosting morale.

Three Five Points for Writing Slogans 1. The number of words should be moderate. For example, "Better to wait for ten minutes than to rush for one second" is just eight words, which clearly tells people to obey the traffic rules. 2. The content should be positive. For example, "You help me help the government to help, cooperative medical care protects health" that promotes cooperative medical care, "Cooperative medical care has entered thousands of households, and farmers need it for their health"; "Maintain environmental sanitation, build a beautiful home for all" and "Beautify the environment" that promotes environmental protection , is to beautify our souls"; promote the economic census's "understand yesterday, grasp today, create tomorrow", "take stock of the past, grasp the present, guide the future", "seek truth and seek development, benefit the country and the people and benefit the future", etc. 3. The language should be simple. For example, "To clean up polluted cities and build beautiful cities, we must start with myself to improve quality" is easy to understand and clear and accurate. 4. The sentence structure should be neat. 5. The rhetoric should be clear. For example, the slogans of voluntary blood donation, "True love flows, blood is connected", "The nation rises in dedication, life stretches in the blood", etc. use antitheses: "The blood donated is limited, the love given is unlimited", "Blood is precious, saving lives" "Higher moral character", "A good person offers a drop of blood, and the patient is relieved of all worries", etc., through sharp contrast, give people a deep impression and inspiration: "I hope people will last forever, and the blood will pour into my heart" is a version of Su Shi's "I hope people will live forever" "For a long time, thousands of miles will lead to the beauty of the moon". Such sentences are well-known and make people feel cordial: "Blood, the source of life, the bridge of friendship" uses metaphors to vividly illustrate the role of blood. Four intensive training

1. Write three slogans for the opening ceremony of the 2008 Beijing Olympic Games. (1), (from the perspective of athletes) show the spirit of athletes from various countries.

(2), (from the audience’s perspective) express the audience’s enthusiastic expectations for the athletes.

(3), (from a historical perspective) express the significance of this sports event.

2. Write slogans for dormitories 3. Write slogans for famous people

Answer examples

1. (1) We walk into this sentimental land with a smile

< p> Be confident and energetic and strive for first place in the Olympics

(2), Beijing embraces you

The ancient nation will always cheer for you

Passionate Beijing Looking forward to your shining appearance

(3), Beijing is proud of you, you make Beijing more proud

Inherit the history of Olympic civilization and always remember it

Green civilization is because of you And the brilliance

Scientific and technological civilization will be carried forward because of you

The humanistic spirit will be sublimated because of you 2. Beautiful environment You and I create a warm dormitory to enjoy the warm dormitory My home is clean Neatness relies on everyone to create a civilized, clean and happy dormitory, and be a positive, healthy and progressive student. 3. Du Fu: Singing always brings sorrow to the people, and the people still have patriotism. Fan Zhongyan: Surrounded by lakes and mountains, tens of thousands of families are sad and happy in their hearts. Li Qingzhao: The great river has been swept away by hundreds of generations. A flower blooms in the Heroic Chinese Ci Garden for thousands of years