What are the principles for creating advertising slogans?

An advertising slogan, also known as an advertising slogan or an advertising slogan, is a sentence or phrase in an advertisement that is memorable, has a special position, and is particularly important. A good advertising slogan can not only convey the unique selling point of the product to consumers, show the personality charm of the brand, and stimulate consumers' desire to buy, but it can also often arouse the response and recognition of the public, becoming an advertising language that spans time and space. A classic that profoundly affects social values ??and behavioral norms. The creative principles of advertising slogans are the regulations for copywriters to create advertising slogans. The specific requirements are as follows:

1. Short and easy to remember, with a spoken style.

This is the most important stipulation in the creation of advertising slogans.

2. Suitable for phonology and beautiful diction.

The phonology here cannot simply be understood as requiring sentences to rhyme.

3. Highlight individuality and express characteristics.

Advertising slogans appear in every form of advertising in the advertising mix and are the core of the entire advertising campaign. Therefore, advertising slogans must become the "unique vocabulary" of brand imagery.

4. Forward-looking and inspiring.

Concept forward-looking is to make the advertising slogan adapt to the needs of long-term use.

5. Grasp the audience and penetrate their emotions.

From a certain perspective, advertising slogans are responsible for establishing a special relationship between advertising entities such as enterprises and target audiences and target consumers.

6. Adapt to the media and use it for a long time.

Only long-term use of advertising slogans can consistently convey the consistent style and concepts of the advertising subject.