Love in Chinese Valentine's Day activity plan

In order to ensure that things or work are carried out safely and smoothly, it is usually necessary to formulate a complete plan in advance. The content of the plan is mostly for superiors to subordinates or involves relatively large-scale work, usually with a "document header" The form is issued. So the question is, how should the plan be written? Below is the Love on Chinese Valentine's Day activity plan that I compiled for everyone for your reference. I hope it can help friends in need. Love in the Chinese Valentine's Day activity plan 1

1. Activity theme: "Golden Autumn Marketing"

This event is themed "Welcoming the Chinese Valentine's Day" and aims to express its message to high-end, high-end and mass customers. The bank shares with them its sincere desire to achieve fruitful hard work and create a better future, and spreads the bank's customer-centered business philosophy of personal banking and is committed to achieving a "win-win" between bankers and customers. On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.

20××year×month××day-×month×day.

Activity content:

(1) "Happy Marketing Product Promotion" promotional gift activity.

In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:

1. "Chinese Valentine's Day Marketing. Self-service gift giving"

(1) During the activity, hold our bank's savings card within the province Customers who have paid twice on the self-service equipment can use the payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan at the local business outlet. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.

(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.

Activity gifts are purchased by each bank.

2. “Chinese Valentine’s Day Marketing, Lots of Gifts

(1) The card’s annual fee is waived during the event.

(2) The card consumption reaches a certain standard , you can go to the designated location of the local CCB with your consumption transaction POS receipt and bank card to receive corresponding standard gifts.

If you spend more than 1,000 yuan (inclusive) by swiping your card, you will receive a gift worth 100 yuan;

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If you spend more than 5,000 yuan (inclusive) by card, you will get a gift worth 150 yuan;

If you spend more than 10,000 yuan (inclusive) with your card, you will get a gift worth 200 yuan;

If you spend more than 20,000 yuan (inclusive) by credit card, you will receive a gift worth 300 yuan;

Gifts should fully cater to customers’ shopping psychology during the holidays. For purchases of less than 5,000 yuan by card, zoo tickets, park tickets, Package tickets for fast food establishments with elegant dining environments such as ××× near shopping malls will be determined by each bank.

Each bank should actively screen 3-4 large shopping malls, high-end hotels, and high-end restaurants based on local actual conditions. Special merchants with large consumption transactions will provide on-site gifts to customers who meet the consumption standards on that day to enhance the sensational effect of the event.

3. "Qixi Festival Marketing. Speedy Huitong Discounts"

During the event, Speedway remittance fees will be discounted by 20%.

(2) "Qixi Festival Marketing. Happy Products" product display and high-quality service activities at outlets.

< p> Carry out the "Golden Autumn Marketing. Happy Product Delivery" high-quality service and personal product display activities at business outlets. The main contents of the activities are:

1. The business outlets will uniformly hang promotional banners, post and display them. Post the marketing event posters and event promotion leaflets (issued recently) issued by the provincial branches to attract customers' attention with novel and rich visual appeal.

2. All branch tellers should wear work badges. Increase employee affinity and highlight the warm and friendly service image of our employees.

3. During the event, outlets must set up special publicity desks and be equipped with deposit guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services, and actively do Good work related to award redemption.

4. Actively carry out high-quality service work at outlets, improve the quality of counter services for Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.

6. During the event, each bank will send a holiday greeting card uniformly produced by the provincial branch to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are prepared by each bank.

7 Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with airports, stations and other transportation departments to provide VIP services to our customers.

8 During the Chinese Valentine’s Day, customers will go out more often. All banks must ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, they should organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and Various priority preferential services are provided to create a good holiday service environment for customers; in addition, close collaboration is required to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services nationwide and fulfill the brand promise of Letangjia. Love on Chinese Valentine's Day Activity Plan 2

(1) Activity Background

"Chinese Valentine's Day" is full of mythology for lovers in the city. Chinese Valentine's Day is a time for handsome men and beautiful women in the city to express their feelings. During this period, major businesses will launch various activities such as Chinese Valentine's Day gift-giving, beauty transformation, lover matching, and declaration of love.

Fully explore the characteristics of the traditional Chinese Valentine’s Day and effectively integrate and promote the company’s products and services (including company events in the city | dating, personal space, and beauty products in shopping malls are all good opportunities), which will take effect. to unexpected effects.

(2) Activity theme

Passionate Chinese Valentine’s Day forges eternal love

(3) Activity purpose

üThrough this activity Successfully launched the personal space to the public, increased the activity of space members in a short period of time, increased the popularity of the space, and effectively activated the space

ü Through the "Transformation for Love" link of this event, we effectively Promote women's beauty products in the mall, as well as Chen's Lotus Leaf Bao products that the company is currently vigorously promoting.

üThrough this event, we effectively created a dating and dating column in the website’s city-wide activities and enriched the column information.

(4) Event time

July 18-August 18, 20××

(5) Sponsoring companies

×× Beauty Products Company ×× Spring Photography Company ×× Restaurant

(6) Activity content

1. ★Online part★

Personal space

① Space love declaration wall. Set up an activity page in the space. The activity page has a love declaration wall. After registering, netizens can write down their expectations for love or write down their own declaration of love for their lover. After filling in, you will have the opportunity to be displayed on the event homepage. And the most classic love declaration recommended by netizens will have the opportunity to be published in "Cooperative Newspapers". This move is a good event theme for netizens and the website.

② After registering, netizens can participate in the "Love Under the Tree" blog creation contest. The top ten blog contestants will be invited to the parties on August 7, 16, and 17 for awards and talent displays. .

③Register as a member of XX, search and view the user information of other netizens during the event, and find your favorite partner. ( (3 men and women each) will become the popularity king and be invited to participate in offline dating parties, and there will be grand prizes waiting for you.

⑤ Please check the small notes on your personal page to accept or reject other people’s invitations.

⑥ In addition, the first 100 people who register can also get a "True Love Space Template" customized for you for free on your personal page, and you can set a love declaration on the template.

City events

⑦ Announced in the XX city event party column that the company will hold a large-scale "Passionate Chinese Valentine's Day Forges Eternal Love" themed party event during Chinese Valentine's Day.

⑧At the same time, members can post courtship invitation information in the dating and dating column. After being invited, they can directly call to sign up for the event.

Mall promotion

⑨ In order to cooperate with the climax of this event, Chen's Lotus Leaf Bao Enterprise was invited to sponsor this event, and at the same time, "Transformation for Love" was added to the event. During the event, the focus was on launching Chen’s beauty products.

⑩ When netizens click on the "Qixi Festival Love Transformation for Love" online activity link, they immediately earn the "Qixi Festival Love Transformation for Love" activity page in the mall, which contains "transformation" tailored by the company for netizens. You can give this wonderful recipe to your most beloved woman, or you can buy it for yourself. You can enjoy great discounts when purchasing during the event.

2. ★Offline part★ Chinese Valentine’s Day Brilliant Night

Activity ideas

? Part of the offline activities are sponsored by Yehuahong Restaurant Dingli, at the event site Not only can it be promoted, but big restaurants can also successfully promote Chen's lotus leaf treasure products, achieving a double harvest.

At the same time, other beauty product companies can be arranged to participate in the on-site event "Fashion Show".

? Get in touch with the wedding photography company, which will provide event photography and wedding dresses throughout the process.

? Count all party members before August 1st and inform them of the time and place to attend the party. Contact party members again on August 3rd to finalize the time and place to ensure that the event is foolproof.

Offline gathering time: The afternoon of August 7, 16 and 17 (Attachment: The specifics will be subject to the staff’s phone call notification!)

Activity session

1) We talked about love like that - love under the tree

2) That moment leads to eternity - wedding dress show

3) Tacit understanding to stay together day and night - wonderful Game session

4) The ugly duckling’s gorgeous turn - a fashionable show

5) Romance and true love dancing hand in hand - Live party

6) Dazzling and exciting There are endless small prizes to collect, and there is also an on-site lottery session, and the grand prize of a high-end cosmetics set worth 20xx yuan is waiting for you.

Moderator’s words: (omitted)

Venue layout and personnel (omitted)

Equipment required for the event (omitted)

Notes on the event (omitted)

3. ★Later Communication★

Publish articles in "Cooperative Newspapers" and various online media: "Through XX, hundreds of new couples became popular Carpets forge eternal love."

(7) Activity execution and process (omitted)

Netizen activity process (omitted)

(8) Media promotion (omitted)

< p> Cooperative newspapers and periodicals

Other cooperative media

(9) Expense budget for Qixi Festival activity plan 3

1. Activity theme

"Xin Yu Xing Wish" uses the romantic star to make a sincere wish to continue the fate of the previous life with him (her).

2. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event.

3. Event time

January 23rd - February 20th

4. Event location

×× Jewelry North China The selling points of the district

5. Organizer

×× Jewelry Co., Ltd.

6. Event details

Divided into three parts

1. Dedicated to lovers who can spend Valentine’s Day to perfection;

2. Dedicated to lovers who cannot spend Valentine’s Day to perfection;

3. Dedicated to single nobles.

The details are as follows:

1. Dedicated to lovers who can spend Valentine’s Day perfectly

Compose a romantic song with him (her) Poems, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life. .

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and he (her), The unchanging true feelings and eternal expectations are just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the incarnation of love.

Recommended: "Heart Sea"

3. Dedicated to the single nobles

In the days when the colorful discs come in pairs, let us temporarily put down our burdens and be with you. The shooting star has a date, I believe it will fly to the place where our dreams come true with our wishes. Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes"

Make a sincere vow to your lover , let the meteor carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true. (Purpose: To create a romantic atmosphere for lovers, so that they can feel the difference of ×× jewelry.)

Props preparation: Meteorite, placed in a delicate glass box, represents the meteor One percent, one thousandth, one ten thousandth, one billionth of eternal love.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him or her in the card we specially made for you On March 3, we will select the most creative declaration, the most touching declaration, and the most romantic declaration. Be sure to leave your contact information for him/her! We will help you convey your deep feelings to your him/her. (Purpose: To create a space and venue for lovers to vent their emotions. On the other hand, it can also increase the brand's popularity and reputation.)

In order to ensure the fairness of the awards: We specially fill in the declaration The person prepared a sealed box and an envelope. After completing the form, seal it in an envelope, and then the person who fills it in personally puts it into the box for selection by the judges.

Props preparation: Reserve appropriate space on the event leaflet. In addition, the promotional leaflet should strive to be novel, unique, and unique, giving people a desire to read it carefully.

For promotion to be successful, the activity must be stimulating and stimulate the target audience to participate. The higher the stimulus level, the greater the sales-boosting response. This point is the point to stimulate the target object.

Activity Highlight Three

“Shopping with Gifts”

All customers who shop on February 14 will receive small gifts. (Flowers)

Activity Highlight 4

You can also design and process your own exclusive diamond jewelry for him or her at our major selling points. You will definitely get another one. It's fun!

But you must remember to order it in advance so that you can present unique diamond jewelry to your partner on Valentine's Day.

In addition: You can enjoy romance and warmth with coffee shops (candlelight dinners), teahouses, and discotheques.

7. Media promotion (omitted)

8. On-site layout

A special area will be set up for each selling point to display the recommended products of this event.

In line with the theme of this event, the atmosphere of "romantic, warm and solemn" is mainly highlighted.

Special display of the attachments of this event: the eternal love of one hundredth, one thousandth, one ten thousandth, and one billionth of the meteor.

Each selling point is decorated with star-shaped ornaments (small stars folded from ribbons) to create an atmosphere of shooting stars (one big star and five small stars for each selling point).

Hanging the flag: Highlighting the romantic shooting stars carrying our pious vows across the sky.

×Exhibition rack: display various contents of the event. Love in Chinese Valentine's Day activity plan 4

1. Activity time

20××year×month×day

2. Activity location

Customer Service Center on the First Floor

3. Activity Content

During the event, in order to reflect the atmosphere of the Chinese Valentine's Day and seize the business opportunities of the Chinese Valentine's Day, a gift-giving activity in-store with a marriage certificate will be launched during the event. .

4. Activity operation

① Anyone who comes to the store with a marriage certificate and does not need to shop can receive 1 rose for free; limited to 77 roses, while supplies last.

② Any couple customers who spend any amount of money in the store and are getting married (10 years of marriage) will receive 2 roses as a gift; limited to 77 roses, while stocks last.

③Customers who are couples who spend any amount in the store and are getting married (20 years of marriage) will receive 3 free roses; limited to 77 roses, while supplies last.

④Customers who are couples who spend any amount in the store and have a pearl wedding (30 years of marriage) will receive 6 roses as a gift; limited to 77 roses, while stocks last; and 1 box of chocolates, limited to 77 boxes, while supplies last.

⑤Customers who are couples who spend any amount in the store and have a ruby ??wedding (40 years of marriage) will receive 8 roses as a gift; limited to 77 roses, while supplies last; and 1 box of chocolates, limited to 77 boxes, while supplies last.

⑥Customers who are couples who spend any amount in the store and it is a golden wedding year (50 years of marriage) will receive 9 roses as a gift; the limit is 77, while supplies last; an additional box of chocolates, limit 77 Box, while supplies last.

5. Division of activity

The planning department is responsible for the purchase of roses and the atmosphere creation at the event site; the finance department is responsible for issuing registration gifts at the event site; the operations department is responsible for event supervision and inspection. Love in Chinese Valentine's Day activity plan 5

1. Chinese Valentine's Day theme

Romantic Valentine's Day, Singles' Day. Let single men and women no longer feel lonely on Valentine's Day and give them a chance to work hard to find fate.

2. Target market positioning of Chinese Valentine’s Day

The high-income earners and senior white-collar workers who are still single will be further promoted to the middle class of society.

3. Qixi Valentine’s Day activity slogan

Today is Chinese Valentine’s Day, saying goodbye to singles.

IV. Specific activities for Chinese Valentine’s Day

××month××:

1. Participants check into the hotel in the morning and bring a single made by the hotel The ring represents his participation in this event and also sends a signal that he is single and looking for love.

2. Have a barbecue party indoors at noon, where participants introduce themselves and get to know each other. At this time, the girls select their favorite partners one by one and complete the first speed dating between men and women.

3. Separate activities until dinner, so that both pairs can get to know each other freely. Recreation locations can be hotel cafes, recreation centers or cinemas, etc.

4. An evening masquerade party is held in the hotel, and a buffet is also provided. Participants dress up and enter with their single rings. Those with talents can use this opportunity to show off on the stage, or they can stand aside. Silently paying attention to and looking for the partner in your heart is also a good opportunity for men and women who have successfully speed-dated to get to know each other better.

5. In the middle of the night, heart-shaped sky lanterns (Kongming lanterns) are released into the sky, hands are clasped together, and wishes are made, while the hotel lights off fireworks in cooperation. A perfect end to a perfect day.

××月××日：

1. Recreational activities will continue in the morning.

There are two competition activities: "Korean singing" and "running with girlfriend on my back". The winners can get a free one-night stay in a hotel room provided by the hotel. The room standard is chosen by the winner.

2. Lunch is a simple buffet, allowing participants to continue to ignite their love in a relaxed atmosphere.

3. After lunch, the boys will choose the girls to complete the second speed-dating between men and women.

4. The ceramics teacher teaches couples to make handmade ceramics as Valentine's Day gifts.

5. Before dinner, the final confession of love.

6. The successful match can stay and enjoy the Valentine's Day meal provided by the hotel! Afterwards, they can make a wish to the wishing tree, lock their love lock on the stone wall of "End of the World", and take photos. Remember me, love will last forever. Those who are unsuccessful can check out and leave on their own.

5. Qixi Valentine’s Day Marketing Strategy

1. Product Features Strategy

In line with the personalized and diverse needs of single young people looking for a partner. Wearing a single ring made by the hotel reflects that you are still single and your desire for love and a happy life. Lover's locks bear witness to the long-lasting relationship between successfully matched couples, and the fate of the two people finally becomes acquainted.

2. Sales channels

⑴ Direct sales: Sign up directly at the hotel

⑵ Indirect sales: Sign up from various travel agencies, tourism distribution centers and other institutions

3. Price strategy

⑴ New product price: During the introduction period, use a high price skimming strategy to give participants a sense of superiority that high prices will ensure good quality, and at the same time, high salaries will be high. Single nobles in the status class are interested in this, so that they can feel the joy of finding friends, and at the same time they will not feel that this kind of "blind date" activity will lower their status. The hotel will also gain greater profits in the short term. When the product gradually enters the maturity stage, the price can be appropriately lowered to expand the market share as much as possible. It can also be divided into different qualities and prices according to the social class of the participants to meet the needs of different people.

⑵Price in mind: The main market group during the new product introduction period is the high-income class. It is recommended that the entire event be priced using a reputation pricing strategy. It not only increases the value of the new product, but also supports the status of the participants, giving people spiritual satisfaction.

⑶After the maturity period, a discount price strategy can be used: For example, if single doctors from a hospital sign up together, they can get a discount based on the quantity.

4. Advertising and promotion strategies

Flyers, housing promotions (tenant registration discounts), newspapers and magazines, the first and hundredth pair who are successfully matched, and so on, become product spokespersons, etc. .

5. Internet marketing

Cooperate with the hotel’s official website and major Valentine’s Day-related websites.